Cattitude BrandsFounder & CEO
Jan. 2017Bucharest, Romania · HybridMajor Responsibilities:
I supervise retail operations, presenting a selection of premier international food brands for dogs and cats to ensure optimal product variety and customer satisfaction. I also spearhead the creation and management of a concept store and boutique tailored exclusively to cater to the needs of dogs, cats, and their owners. I foster relationships with brand ambassadors and promoters to boost brand awareness and drive sales, leveraging strategic partnerships for maximum impact. Furthermore, I manage the operations of a pet spa, upholding stringent standards for pet grooming and wellness services, guaranteeing exceptional care and hygiene standards. Key Contributions:
• Enhanced online presence through the implementation of an online store, active engagement on social media platforms, and the creation of compelling content with the support of brand advocates and influencers to elevate brand visibility. • Crafted and implemented a comprehensive digital marketing strategy, integrating social media channels, blog content, and a YouTube channel to strengthen brand recognition and foster deeper connections with customers. • Pioneered the launch of an e-Commerce platform, transforming the business model by establishing an online store to broaden the customer base beyond the physical boutique. • Diversified service portfolio to encompass pet sitting services, nutrition consultancy in partnership with a specialized veterinarian, and in-home grooming services, offering holistic care solutions directly to pet owners. • Founded and oversaw a specialized company dedicated to importing and distributing premium accessories from Europe, the USA, and Australia, specializing in top-tier brands tailored for outdoor activities and sports involving dogs.