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Work Background
Duit! Live MarketingFounder
May. 2012Santo André-Defining the agency's strategy, vision, and values, aligned with the clients' needs and expectations. -Managing the agency's financial, human, and material resources, ensuring profitability and service quality. -Establishing partnerships and negotiating with suppliers, venues, speakers, sponsors, and other parties involved in events. -Supervising all stages of events, from planning to execution and evaluation, ensuring compliance with deadlines, budgets, and safety regulations. -Leading and motivating the agency's team of professionals, promoting the development of skills and teamwork. -Monitoring market trends and innovations in the events industry, seeking new business opportunities and competitive differentiation. -Clients served include: Carrefour, Itaú, 99, Brown Forman (Jack Daniel's and El Jimador), Bayer CropScience, Syngenta, JBS (Neutrox), Fila, EMS, Samsung, Usaflex, Latam Airlines, Mercedes-Benz, Bacardi, Grupo Petrópolis, Claro, Universia Brasil, among others.
CasaGroup Vending MachinesMarketing and Special Projects Head
Oct. 2020 - Oct. 2022São Paulo, BrasilResponsible for the entire marketing strategy of Casagroup and all its brands and franchises. Leading an internal team and advertising and performance agencies, I coordinated actions such as: Planning, Research, Communication and Branding, Press Relations, Creation, Influencer Marketing, Social Content and Social Listening, Performance, Offline Media, SEO and Events.
QMK AdvertisingEvents and Special Projects Head
May. 2016 - Aug. 2019São Paulo e Região, Brasil-Planning, coordination and execution of events of different formats and segments, from conception to final delivery, ensuring quality and customer satisfaction. -Development of integrated communication strategies for events, including content creation, visual identity, graphic materials, social media, among others. -Management of budget, schedule, vendors, risks, and stakeholder expectations for projects, seeking creative and efficient solutions for challenges. -Monitoring of market trends and innovations in the event industry, proposing new ideas and business opportunities for the agency. -Focus on developing the agency's new events area, sharing knowledge, experiences, and best practices with the team.
Furla BuffetFounder
Feb. 2007 - Dec. 2015Sao Caetano do Sul-Planning and management of company operations, including production, transportation, delivery, and food quality; -Development and implementation of marketing and sales strategies to attract and retain individual and corporate customers; -Establishment and maintenance of partnerships with suppliers, service providers, and regulatory agencies; -Leadership and motivation of the team of collaborators, promoting a healthy and productive work environment; -Monitoring and control of financial and administrative indicators of the company, aiming to optimize costs and maximize profits; -Innovation and pursuit of new business opportunities in the food market, following consumer trends and demands.
Eco Lotus Landscape and Enviromental ConsultingOwner
Jan. 2014 - Mar. 2015São Caetano do Sul, SP-Planning, coordinating, and executing landscaping projects for housing, urban, and highway developments, with the aim of improving environmental comfort conditions, protecting soil from erosion, organizing and structuring open spaces, and creating opportunities for leisure and socialization among residents. -Hiring and supervising teams of gardeners, landscapers, and other professionals involved in project execution, ensuring the quality of services rendered and compliance with established timelines and budgets. -Conducting maintenance of green areas, monitoring plant health, watering, pruning, fertilizing, weeding, and removing debris and waste. -Developing and managing environmental management and licensing projects, complying with current legislation and specific guidelines for each area. -Conducting environmental impact studies, environmental diagnoses, forest inventories, plans for the recovery of degraded areas, among others. -Requesting and monitoring environmental licenses required for project execution, from competent bodies such as the Municipal Environment Secretariat, regional DEPRN, etc. -Developing and managing reforestation and sustainability projects, aimed at conserving and restoring native vegetation, preserving biodiversity, reducing greenhouse gas emissions, and promoting environmental education. -Seeking innovative and creative solutions to environmental challenges faced by developments, using appropriate techniques and materials for the local reality.
SodimacCustomer Service Manager
Oct. 2005 - Nov. 2006Sao PauloI started as a Customer Service Supervisor and was promoted to Manager of the department at the São Bernardo do Campo store after three months. Another promotion followed, to General Manager of the department across the company, also after three months.
• Led a team of 130 people (managers, supervisors, assistants, interns) across 21 stores and a Distribution Center;
• Accountable for excellence in Customer Service;
• Generated and controlled internal processes in collaboration with commercial and fraud prevention departments;
• Managed orders by tracking delivery deadlines and developing supplier relationships;
• Developed training programs for the entire Customer Relationship team located in stores. Key achievements:
• First "10" rating for the Customer Service department in the company's evaluation;
• Led the team to achieve the company's "ProCon Zero" target.
Belliz Ind. Com. Imp. e Exp. LtdaSenior Marketing Analyst
Jan. 2003 - Sep. 2005Sao Paulo• Responsible for developing new methods for product performance analysis, collaborating with product managers' decision-making; • Developing new stock management strategies, seeking an adequate purchasing inventory, reducing costs and space; • Responsible for the new pricing method, providing more confidence and helping in the analysis of new product viability; • Collaborating in the implementation of the company's Contact Center; • Generating and analyzing sales reports by customers, regions, sellers, etc., suggesting specific actions. Product feasibility and cost analysis; • Developing packaging with suppliers.
NielsenJunior Client Services Executive - Business Intelligence
Feb. 2001 - Dec. 2002Cotia, SP• Analysis of market research data, creating presentations with insights and suggestions for proactive clients such as Gillette, Diageo, Camil, Bayer, Schincariol, Perdigão, Coca-Cola, Brahma; • Understanding clients' business and objectives in order to achieve them through Nielsen products; • Developing new business through sales activities for Nielsen clients and prospects; • Achieving/exceeding revenue targets through sales of the full range of Nielsen products; • Working closely with the Client Services Manager to negotiate sales; • Providing regular analytical support to clients through electronic queries, data extractions, regular reporting and results analysis, issue-based analysis and dashboard development; • Responding to client inquiries, preparing and delivering presentations, and providing product training.
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