Angela Ariza

Digital Marketing Director @Marriott Vacations Worldwide

Email Marketing ManagerDigital Ads ManagerMarketing Director💸 MarketingBusiness Owner🧨 Consulting✨ Business OwnerAdvisorContent Manager

As Angela Ariza, currently Digital Marketing Director at Marriott Vacations Worldwide, previously digital lead for brands such as Starbucks, Netflix, Heineken, American Express, among others, I have successfully implemented digital marketing strategies that increased online visibility, traffic, and conversion rates. I have led multiple teams of professionals in creating effective online campaigns, boosting brand awareness, and generating sales or getting leads. My data-driven approach has resulted in significant growth in customer engagement and revenue for all the brands I have managed. I have also been instrumental in the development and launch of several successful digital campaigns for all parts of the funnel. My expertise in digital marketing strategies for channels as social media, paid social ads, content, websites, and email marketing have been key in driving the company's digital transformation.

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Work Background

Marriott Vacations WorldwideDigital Marketing Director

Oct. 2022Miami, Florida, United States

Founders AgencyHead of Digital

Oct. 2019 - Jul. 2022Miami, Florida, United StatesNetflix, Snapchat, American Express, Unilever, Kerrygold, Heineken, Red Stripe, Hornitos, The North Face • Agency lead of the digital strategy and execution of all digital channels and formats to drive growth and revenue for the agency and clients • Extensive experience in managing all teams across agency, towards always a digital first thinking • Lead of digital campaigns from strategy, communication plans, execution and reporting to reach correct audiences and accomplish client’s goals • Head of social media in charge of leading the content strategy, content creation and influencers to increase engagement, brand awareness, social following, and retention for our clients’ social platforms • Define key performance indicators by channel, drive pipeline, test / learn, optimize and measure growth to ensure the success of integrated campaigns • Lead the media team to plan, buy and implement cross-channel testing methodologies to maximize investments in digital platforms • Leveraging data analytics as well and research to support business objectives and find insights for creative teams to work on brand campaigns • Leader to creative innovation by looking at the vanguard of new platforms in websites, AR/VR/Metaverse, Experiential, Web3, Audio and more • Development of all digital proposals to estimate costs, teams allocation and agency revenue

OgilvyDigital Director

Jun. 2019 - Oct. 2019Miami, Florida, United StatesStarbucks, KFC, American Express, Universal Studios, Red Stripe • Lead the digital day to day operation working at both operational and strategic levels with strategy, creative, data, media and tech development teams • Develop multi-touch, omni-channel strategies for specific targeted audiences • Lead the data team to provide reporting on how each channel, campaign, and creative is performing to optimize campaigns on real-time • Owning all aspects of digital SOWs, including management of deliverables, staff estimations, and updates to current agreements when required • Review and approve all digital marketing executions in all channels to ensure best practices and correct strategic approaches • Management of digital marketing budgets for all clients • Leader of website and mobile applications development, as well as site audits that examine user behavior and recommend changes to improve conversions • Identifying and championing new emerging technologies, channels, tactics, trends and experiments to find new opportunities and drive continued growth

OgilvyDigital Business Leader

Jul. 2018 - Oct. 2019Miami, Florida, United States

Tribal Worldwide LondonDigital Account Director

Aug. 2016 - Jul. 2018London, United KingdomVolkswagen UK • Lead of digital projects on the Volkswagen account for the UK market. In charge of building strong and healthy client relationships, agency profitability and account growth by focusing on business opportunities. • Management of projects from budget allocation and negotiation, to initiation, finishing with delivery. • Collaborate with Project Managers, Strategic Planners, UX, Business Analysts, Content Strategists, Creatives, Developers, Quality Assurance Testers, Data Analysts, Community Managers and Content Managers. • Management of digital communication campaigns for all model launches across the UK market and other products and services for the brand. • Extensive knowledge in web development, CMS management, content strategy and UX. • Effectively manage the development and maintenance of the first mobile application for Volkswagen Owners. Leading a team that works on the agile methodology and using data to sharpen the marketing strategy in order to create roadmaps for the next 3 to 5 years. • Collaborate with teams on the development of Augment Reality and Virtually Reality projects, that position the brand as leaders in the automotive industry in terms of new trends and emerging technologies.

DDBSenior Regional Digital Account Manager

Sep. 2012 - Aug. 2016Miami, Florida, United StatesMcDonald’s, Heineken, Volkswagen, Hasbro, LAN Airlines, Electrolux, Liberty Mutual, Bridgestone. • Regional lead for multinational accounts • Establish and maintain strong relationships with main clients and local office teams to meet client’s goals and grow their business. • Collaborate with the strategic planning team to build solid digital strategies for the clients providing Digital Battle Plans and Social Media Playbooks. • Lead complex social media operations – content development and community management – in more than 5 markets across 30 plus different platforms. • Manage websites development and content update for Hasbro (+115 plus websites in the region). • Collaborate with teams amongst all disciplines and agencies to create powerful campaigns using several digital channels in multiple countries. • Create in-depth analytics and key metrics for digital campaigns, website traffic, social platforms and paid media performance on weekly or monthly basis. • Effectively manage timelines budgets and resources for successful campaigns launch

BlackBerryBusiness Digital Marketing Manager - Latin America

Nov. 2010 - Jun. 2012Miami/Fort Lauderdale Area• Managed the production of tangible business results through lead generation, online events, web development, social media content production and training programs. • Directed and optimized all digital paid media initiatives by analyzing results, performance trends, click stream activity reporting, and providing overall recommendations. • Executed strong product digital campaigns based on products roadmap to influenced the levels of marketing investment in different platforms. • Created, developed and managed monthly newsletters with more than 300k subscribers for the Latin America market. • Prepared strategic digital recommendations for several platform based on historical data, industry best practices and company guidelines. • Led behavioral analysis efforts for websites, social media and campaigns.

i.d ArtDigital Marketing Strategist & Social Media Manager - *Freelance*

May. 2010 - Nov. 2010Miami, Florida, United States• Developed and executed digital marketing plans to increase sales and brand awareness for the company. • Created and managed monthly content for social media communities and reported on insights. • Developed and maintained monthly newsletters about the company, products and offers.

Santo LoungeDigital Marketing Strategist & Social Media Manager - *Freelance*

May. 2010 - Nov. 2010Miami, Florida, United States• Developed the strategy on how to use the social media communities to promote the brand and reported on monthly results • Created and executed monthly brands communication for direct marketing and newsletter • Maintained and updated the web content on a weekly basis

NativoProject Manager & Creative Architect

Apr. 2009 - Nov. 2009Miami, Florida, United StatesRed Bull • Managed client service various accounts • Developed marketing plans and communication strategies • Developed content for social media, blogs and websites to increase brand awareness and digital presence • Budget and time allocation management for different digital campaigns