Adi Shmorak - Product manger, Adidacta

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Work Background

AdidactaFounder and Chief P/MF Detective

Feb. 2019Jerusalem Area, IsraelFinding Product/Market Fit is about identifying 4 key variables: 1. Your Ideal Customer Profile 2. Your Value Proposition (that generates leads) 3. Your Product/MVP (how you deliver your value proposition) 4. Your Business Model (how you generate value for yourself) I use lean startup methodologies and 'Backward Thinking' to come up with valid assumptions, then actually get them validated through lean experiments with the target audiences. It's a combination of Product Management, Marketing, BizDev and technical skills. My sweet spot. Some of my favourite things, I can help you with: 1. Customer Discovery 2. Identifying your ICP 3. Validating your value proposition 4. Defining, designing and prototyping your product or MVP 5. Designing business models 6. Launching your product (pilots, etc.) 7. Building your first funnel 8. Building a strong PM leadership in your startup 9. Mentoring you/your PM in Product Management I'm fun to work with. Always professional and transparent (I enjoy sharing my methods and way of thinking).

Anicca WellnessAdvisory Board Member

Nov. 2021IsraelAnicca is developing a wearable device to help you stay in the moment while keeping your focus, composure, and control. It responds to your breathing pattern by sending in-sync vibrations to your body center with a calming effect. Anicca can be used to reduce stress, extend focus time, regulate emotions like anger or anxiety or help during meditation and mindfulness sessions.

Shenkar - Engineering. Design. Art.Guest Lecturer

Apr. 2021Central, IsraelGuest lecturer sharing my experience and perspective on Product management in Shenkar's Product Management program.

Responcity Ltd.Interim CPO

Dec. 2021 - May. 2022IsraelWith Responcity, students discover and hone their inner powers by working to solve problems in their city and community. Students also learn about their civic responsibility, and how they can become stronger together by better communicating, nurturing relationships, and evolving as citizens. As VP of Product, I'm in charge of product strategy, roadmap, customer development, and supporting Social-Emotional Learning in schools around the world.

eTeacher GroupInterim CPO

Dec. 2019 - Feb. 2021Israel · HybridWorking as interim VP of product, helping eTeacher introduce product management methodologies, optimizing processes and value delivered, and finally recruiting and onboarding a full-time VP of Product.

Kyron Future EducationCo-Founder

Apr. 2019 - Dec. 2020IsraelHaving a go at reshaping education for governments and the future

CoderZChief Product Officer

Jan. 2016 - Mar. 2019Israel · On-siteCoderZ is set to revolutionize STEM education by making educational robots accessible and scalable. CoderZ integrates virtual robots with visual IDE (Blockly) and gamified content to deliver an engaging STEM adventure to every student, through a browser. As VP product I'm in charge of all product road mapping and requirements, customer success, training and marketing/sales support. I write requirements, work with UX/UI experts, analyze data, talk to customers, research the market and work closely with the dev team to deliver value I believe in.

IntelitekProduct Innovation Manager

Jan. 2015 - Jan. 2016Rosh Aayin, IsraelIntelitek's innovation team is leading products from concept to market in order to build the new growth engine of the company. It is my responsibility to lead this team to success and build a unique and innovative STEM product line. CoderZ is our latest release, aimed to bring robotics to all. CoderZ is an online learning environment for STEM and robotics that allows students to program real and virtual robots using Blockly or Java. We are working with market leaders to create synergic solutions of unparalleled value. Under my responsibility is the product roadmap, requirements, UX/UI, customer success and business development.

Robotec TechnologiesVice President Marketing

Jan. 2009 - Dec. 2014Rosh Aayin, Israelin charge of all sales and marketing including portfolio management, dealers and suppliers relations, brand management (LEGO education, IFI, Intelitek), marketing strategy etc. I've manged major projects in both vocational and educational markets and help establish Robotec as the leading solution provider for technological education in Israel.

Robotec TechnologiesSales Manager

Jul. 2005 - Dec. 2008Rosh Aayin, IsraelIn charge of all sales interactions to schools and universities. from lead generation to post sale including high level training, seminars, exhibitions etc. Achieved significant increase in sales and expanded our client base to promote significant growth in both revenue and bottom line.

Pionet TechnologiesSales Manager

Jul. 2004 - Jul. 2005Haifa, Israelsell CMS (SaaS) to retailers, institutes etc. create and follow up on leads, quotations, negotiations and deal closures

G&B tradeRegional Sales Manager

May. 2001 - Jan. 2003Haifa, Israelsales rep for a new player in the cellular accessories. roles include weekly sales interactions, establishing clientele, expanding market

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