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Work Background
LKQ RHIAG ItalyMarketing Services Manager
Mar. 2024Italy
Ipack Ima srlMarketing Communication Manager
Apr. 2017 - Mar. 2024Rho, Milano, ItaliaThanks to strong analytical and communication skills, in charge of both traditional and digital marketing communications processes, my aim is to lead effective campaigns, analyzing marketing trends through cost-saving decisions.
Managing a team of specialists, in order to deliver high value marketing, communications and PR products, my main activities in compliance with the assigned budget, are:
creating and implementing plans to increase market share;
commissioning and/or conducting market research;
overseeing market data analysis and evaluation to discover new project development;
collaborating with cross-functional teams – from Sales, Operations to Administration Legal – to produce effective promotional campaigns;
coordinating with and managing agency partners, conveying concepts to creative and production teams;
coordinating marketing presentations for stakeholders;
obtaining necessary consent and providing final approval on all marketing collateral, products and promotions;
developing schedules and maintaining deadlines.
Working with my team, motivating and supporting, we develop and implement a shared marketing and communication strategy across a range of reactive and strategically internationally planned opportunities in print, media, events and online.
Deles GroupMarketing Manager & Corporate Account
Nov. 2007 - Apr. 2017Uboldo (VA)The activities which I used to operate daily, in support of the BU Managers and the CEO, concern the management and development of direct product communication tools (information material, product sheets, website updates and SEO development, EDM campaigns , social media contents). In addition, I managed a direct marketing team, taking care of the development of the distributors market with a focus on the German market, and overview of promotions, CRM and email marketing. I also had responsibility for company analyzes dedicated to budget objectives settings, sales performance monitoring.
GDS - Advertising AgencyAccount
Jan. 2007 - Oct. 2007Milan, ItalyAs account, I took care of customers, developing graphic works and presenting solutions for their corporate communication.
I also worked as Business Developer searching for new customers, defining offers to acquire new customers for communication, PR, merchandising activities in addition to creation of integrated communication solutions and Media Book.
PhilipsStage Uff. PR & Comunicazione
Jan. 2006 - Jun. 2006Monza-Brianza, ItalyI learned to manage the corporate communication web portal through the publication of press releases, I was a support for the Corporate Communication Office in communication activities, events and press relations.
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