Ipack Ima srlMarketing Communication Manager
Apr. 2017 - Feb. 2024Rho, Milano, ItaliaThanks to strong analytical and communication skills, in charge of both traditional and digital marketing communications processes, my aim is to lead effective campaigns, analyzing marketing trends through cost-saving decisions.
Managing a team of specialists, in order to deliver high value marketing, communications and PR products, my main activities in compliance with the assigned budget, are:
creating and implementing plans to increase market share;
commissioning and/or conducting market research;
overseeing market data analysis and evaluation to discover new project development;
collaborating with cross-functional teams โ from Sales, Operations to Administration Legal โ to produce effective promotional campaigns;
coordinating with and managing agency partners, conveying concepts to creative and production teams;
coordinating marketing presentations for stakeholders;
obtaining necessary consent and providing final approval on all marketing collateral, products and promotions;
developing schedules and maintaining deadlines.
Working with my team, motivating and supporting, we develop and implement a shared marketing and communication strategy across a range of reactive and strategically internationally planned opportunities in print, media, events and online.