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Work Background
EveryMatrixOnline Marketing Manager
Aug. 2021Bucharest, Romania
ArcadelabBrand Manager
Feb. 2019 - Aug. 2021Denver, Colorado, United States- Developed and executed the annual marketing strategy, ensuring alignment with business objectives.
- Formulated strategies and tactics to enhance brand visibility, generate qualified traffic, and foster engagement.
- Orchestrated end-to-end implementation of successful marketing campaigns, from conceptualization to execution.
- Provided leadership to a dynamic team of Social Media & Marketing Specialists, guiding them in creating effective online strategies and optimizing platform engagement.
- Fostered team morale and boosted productivity to enhance task and project execution efficiency.
- Experimented with various acquisition channels, including organic and paid methods such as content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation, copywriting, and performance analysis.
- Cultivated and expanded a vibrant community around the brand.
- Forged strategic partnerships with industry leaders, agencies, and vendors to amplify marketing initiatives.
- Managed and monitored the marketing budget, allocating resources judiciously.
- Oversaw the approval process for marketing materials.
- Measured and reported on campaign performance, extracting insights and assessing results against predefined goals.
- Analyzed consumer behavior to fine-tune email and advertising campaigns.
- Ensured the company's mission was integral to all internal activities and remained aligned with organizational objectives.
- Developed, executed, and optimized digital campaigns for maximum effectiveness.
- Stayed current with the latest advancements in the industry to continually innovate and adapt strategies to the evolving business landscape.
AudioarcadeSocial Media Marketing Manager
Jun. 2014 - Jan. 2017Greater Denver AreaI am part of an international publishing company that collaborates with authors in the domains of health, relationships, entrepreneurship, and finance to create content customized for various countries. As a Social Media Manager, my responsibilities encompass: - Strategically optimizing, maintaining, and overseeing various social media platforms and marketing initiatives. This involves platforms such as Facebook, Twitter, YouTube, Pinterest, Libsyn, Soundcloud, Google+, Flickr, and more. - Proficiently editing social media content using tools like Pixelmator and Screen Flow to ensure high-quality and engaging visuals and videos. - Managing our newsletter campaigns to keep our audience informed and engaged. - Executing and overseeing paid marketing campaigns to enhance our online presence and reach a broader audience.
Flow MediaFreelancer - Project Manager
Jun. 2013 - Sep. 2014- Project Management: Orchestrated and supervised all of the company's projects, ensuring efficient execution and delivery on schedule.
- Process Mapping: Developed comprehensive business process maps to optimize project workflows and enhance overall efficiency.
- Task Assignment: Effectively allocated project tasks to team members, considering their strengths and expertise, thus maximizing team productivity.
- Progress Monitoring: Regularly tracked project progress, proactively identifying and addressing any potential issues to ensure timely completion.
- Research Tasks: Conducted in-depth research, as required by specific project demands, contributing valuable insights and expertise to project objectives.
CampaignsDigital Marketing & Performance Specialist
Dec. 2020 - Aug. 2021Bucharest, Romania- Spearheading the planning, execution, and management of traffic acquisition initiatives on the B2B platform.
- Strategizing, orchestrating, and overseeing online marketing campaigns aimed at bolstering brand awareness, lead generation, and sales growth.
- Planning, executing, and managing various marketing activities, including email marketing, SMS campaigns, targeted promotions, and segmented communication to the existing customer database, leveraging specialized tools for optimal results.
- Collaborating with external agencies and cross-functional departments to curate engaging content and execute effective social media marketing strategies.
- Coordinating efforts with the Sales department to expand outreach to potential customers.
- Crafting and refining customer acquisition funnels and developing tools to enhance the efficacy of marketing campaigns, including the creation of compelling landing pages.
- Compiling comprehensive reports and conducting in-depth performance analysis for digital and performance marketing endeavors.
- Focusing on improving conversion rates, and cart values, and enhancing the overall customer journey to drive results.
Functional Medicine IncubatorMarketing Manager
Jan. 2017 - Feb. 2019Greater Denver AreaMarketing Agency specializing in Functional Medicine doctors, dedicated to our core mission of driving meaningful Key Performance Indicators (KPIs) while maintaining unwavering transparency throughout every phase of our work. My organizational skills and task-oriented approach encompass a wide range of responsibilities: - Crafting, strategizing, and executing webinar programs.
- Meticulously planning and managing events for mastermind groups.
- Building and automating email sequences and sales funnels.
- Skillfully handling client and portfolio management.
- Tailoring strategies and executing plans according to the unique needs of our clients.
- Efficiently coordinating projects across various departments.
- Devising social media strategies and content planning.
- Proficiently planning, organizing, and consistently executing pay-per-click (PPC) campaigns.
- Managing up to 20 advertising accounts with precision, ensuring timely task completion.
WinarrowOperations Manager
Aug. 2015 - Jan. 2017Bucharest, Romania- Resource Management: Ensured the availability and efficient allocation of resources to support project and operational needs.
- Project Planning: Developed comprehensive project plans, offering a roadmap for tracking progress, setting milestones, and managing project timelines.
- Performance Measurement: Utilized appropriate tools and techniques to measure and evaluate project performance, ensuring alignment with objectives.
- Reporting: Regularly reported project updates and key performance indicators to higher management, facilitating informed decision-making.
- Project Coordination: Maintained a strong focus on follow-up and coordination to ensure alignment between project outcomes and company objectives.
- Human Resource Organization: Efficiently organized and managed human resources working on projects, optimizing their contributions to project success.
- Risk Assessment: Conducted thorough risk assessments to identify and mitigate potential issues that could affect project outcomes.
- Objective Achievement: Ensured that ongoing projects met their defined objectives, maintaining a strong commitment to successful project outcomes.
- Quality Assurance: Implemented quality assessment protocols to maintain high project standards and meet or exceed quality expectations.
- Deadline and Budget Management: Vigilantly tracked project deadlines and budgets to maintain control over project costs and deliverables.
Raiffeisen Bank RomaniaClient Counselor
Oct. 2008 - Apr. 2014Bucuresti- Streamlining customer requirements, addressing inquiries, and aligning them with tailored financial services for their benefit.
- Proficiently acquainted with the bank's diverse range of offerings, such as checking and savings accounts, mortgages, and investment portfolios, to effectively determine the most suitable options for potential customers.
- Cultivating customer engagement and fostering growth by attracting and onboarding new clients.
- Offering in-person customer support on a walk-in basis, ensuring a personalized and hands-on experience.
- Accurately documenting interest accrued in savings accounts for customers and interest generated by loans and other investments on behalf of the bank.
- Efficiently recording and categorizing loan-related data for organized management.
- Managing international accounts to serve a global clientele.
- Maintaining meticulous records for individual customer accounts.
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