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Work Background
Marketing and Brand Strategy Consultant
IndependentMarketing and Brand Strategy Consultant
Oct. 2020Marketing strategist with experience in retail, healthcare, technology, energy and wellness industries.
Senior Marketing Executive
HIMSSSenior Marketing Executive
Jan. 2004 - Jan. 2020Overall marketing responsibility for HIMSS' global product lines, including new product launches. Was instrumental in helping HIMSS expand into new markets such as EMEA and AsiaPac. Award winning work: recognized by both the ANA/Business Marketing & AMCP.
Senior Corporate Marketing Manager
Peoples GasSenior Corporate Marketing Manager
Jan. 1999 - Jan. 2003Overall corporate marketing responsibility for $1.1 billion company including seven divisions. Supervised a staff of 7 graphics and production specialists. Responsible for annual marketing budget of $1.5-2.4MM
Account Supervisor
GreenHouse Communications - Healthcare Integrated Marketing Communications AgencyAccount Supervisor
Jan. 1993 - Jan. 1999Managed $3 million in billings servicing regional and national accounts in health care and insurance. -Executed launch of hospital brand resulting in purchase of the brand by Tenet Healthcare. -Managed seven product launches on time and within budget. This entailed leading research, direct marketing, public relations, sales promotion, creative and media resources. -Identified strategic opportunities to grow clients' business/product lines resulting in long-term client relationships for the agency.
Business Analyst
The Everest Group - Management Consulting FirmBusiness Analyst
Jan. 1992 - Jan. 1993-Led customer service task force resulting in development of client's first formal customer service protocol and gained support to implement. -Acquired new business for firm through presenting new concept ideas to potential clients. -Performed market research/competitive analysis increasing the effectiveness of firm's recommendations to clients. -Analyzed market trends and opportunities increasing the effectiveness of firm's recommendations to clients.

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