Elizabeth Anderson

Consultant

Marketing DirectorEvent ProducerMarketingBrand Marketing ManagerCommunications ManagerContent Manager

Elizabeth Anderson is a highly skilled and experienced consultant, known for her expertise in developing business strategies and delivering successful outcomes. She has over a decade of experience working with a diverse range of clients across various industries, including finance, technology, and healthcare. Elizabeth holds a Master's degree in Business Administration and is recognized for her ability to analyze complex business situations and provide practical, effective solutions. She is passionately committed to helping her clients achieve their business objectives and overcome challenges. Elizabeth's unique blend of strategic thinking, problem-solving skills, and client-centric approach has made her a trusted advisor in the consulting industry.

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Work Background

IndependentMarketing and Brand Strategy Consultant

Oct. 2020Marketing strategist with experience in retail, healthcare, technology, energy and wellness industries.

Senior Marketing Executive

HIMSSSenior Marketing Executive

Jan. 2004 - Jan. 2020Overall marketing responsibility for HIMSS' global product lines, including new product launches. Was instrumental in helping HIMSS expand into new markets such as EMEA and AsiaPac. Award winning work: recognized by both the ANA/Business Marketing & AMCP.

Senior Corporate Marketing Manager

Peoples GasSenior Corporate Marketing Manager

Jan. 1999 - Jan. 2003Overall corporate marketing responsibility for $1.1 billion company including seven divisions. Supervised a staff of 7 graphics and production specialists. Responsible for annual marketing budget of $1.5-2.4MM

Account Supervisor

GreenHouse Communications - Healthcare Integrated Marketing Communications AgencyAccount Supervisor

Jan. 1993 - Jan. 1999Managed $3 million in billings servicing regional and national accounts in health care and insurance. -Executed launch of hospital brand resulting in purchase of the brand by Tenet Healthcare. -Managed seven product launches on time and within budget. This entailed leading research, direct marketing, public relations, sales promotion, creative and media resources. -Identified strategic opportunities to grow clients' business/product lines resulting in long-term client relationships for the agency.

Business Analyst

The Everest Group - Management Consulting FirmBusiness Analyst

Jan. 1992 - Jan. 1993-Led customer service task force resulting in development of client's first formal customer service protocol and gained support to implement. -Acquired new business for firm through presenting new concept ideas to potential clients. -Performed market research/competitive analysis increasing the effectiveness of firm's recommendations to clients. -Analyzed market trends and opportunities increasing the effectiveness of firm's recommendations to clients.

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Marketing Director Opportunity

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