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Work Background
Arboles de Justicia ONGDirector of Marketing and communications
Feb. 2021 - Oct. 2021Distrito Central, Francisco Morazán, Honduras · RemoteLed the communication and marketing efforts for a project valued at over $500K, successfully strengthening and optimizing the relationship with the donor.
Designed and developed the strategic communication, marketing, and PR plan for the project NO ME DETENGO, which aimed to create entrepreneurial opportunities for people living in extreme poverty in Honduras. Coached the marketing and communications team of the NGO and led the design, planning, and execution of the project's events, as required by the government through SENPRENDE (the national institute for entrepreneurship).
Vertical ArtFounder and Director of communications
May. 2020 - Jun. 2024Tegucigalpa, Francisco Morazán, HondurasVertical Art is the first brand in Honduras dedicated to promoting wellness for women through an innovative mix of services: Pole Art & Fitness, Psychological Outdoors Therapy, Health Coaching, and Events. The brand began on Instagram during the pandemic in a country with little information about the artistic discipline of pole, yet many stigmas surrounding it. In its four years of physical operation in Honduras, Vertical Art implemented an innovative concept and communication strategy, resulting in significant achievements. The brand grew to operate two studios simultaneously, became a six-figure business, built a community of over 300 women, gained free national media coverage and great public acceptance, educated an entire country about the art of pole and its positive impact on mental health, amassed 8K Instagram followers, and expanded from 1 to 5 business lines.
Self-employedMarketing and communications consultant
Jan. 2020remote · RemoteIndependent consultant for entrepreneurial processes including:
•Brand creation
•Marketing and communication strategy
•Expansion of product lines
•Development of corporate image, including logo design, brand philosophy, manifesto, brand manual, co-branding, and more.
Corporación Lady LeeMarketing Manager
Mar. 2017 - Jun. 2020HondurasImplemented a comprehensive digital marketing strategy that tripled revenue and saved 10% of the annual budget. And led us to win a Cause Marketing Silver Award - ICSC (International Council of Shopping Centers). Additionally, I increased specialty leasing sales by 20% and promoted five out of my eleven team members.
McCannSenior Account Executive
Dec. 2010 - May. 2015Tegucigalpa, HondurasBy implementing "The Speed of Trust" method and creating a new multimedia production area, we became the most awarded agency in the Central American region. We won 12 statues at the Caribbean Festival 2013-2014, were named BEST AGENCY, gained 6 new accounts, and tripled the profit of our main accounts. •Responsible for identifying and leading solutions for advertising campaigns and communication strategies for brands such as: Walmart, United Way, Burger King, Popeyes, and Banco Atlántida.
MillicomTigo Money and Innovation assistant -Internship
Mar. 2010 - Aug. 2010Tegucigalpa, Honduras• Assitence in the construction of technical and commercial bases of TigoMoney.
• Assistance to Tigo Innovation in the briefing of ideas to improove existing products and internal processes.
MillicomCustomer Service Team leader , TIGO HN
Mar. 2007 - Nov. 2010Tegucigalpa HondurasAssisted the LATAM Director in the briefing and debriefing processes for internal innovation projects. Assisted the development of TIGO MONEY, the first e-wallet service in Honduras.
Successfully supervised the Call Center’s quality service and productivity. Led the implementation of the “Special claims area” and the Marketing & SAC innovation process.
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