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Work Background
Times InternetLead Business & New Initiatives Gulf & Middle East
Jan. 2024Dubai, United Arab Emirates
Times InternetEditor In Chief Indiatimes & Head Brand Solutions ILN
May. 2018 - Mar. 2024
IndiatimesEditor In Chief Indiatimes.com
May. 2018 - Mar. 2024In my role as Editor-in-Chief, I am directly and indirectly responsible for a team of 50+ writers, producers, design professionals, social media managers, and section editors. I have ultimate oversight of: • Brand strategy • IP development • Identifying new buckets • Monetisation • Growth of the text, video, and social arms of Indiatimes I've grown Indiatimes from a team of five, doing less than 1 million UVs to more than 22 million UVs a month, launched videos from scratch to 150 mn+ video views a month, and consistently created content that's propelled Indiatimes to be one of the most shared brands in India and the world. More recently, I've overseen the launch and the growth of Indiatimes Hindi from zero to 7 mn+ UVs a month, and all of this has happened organically.
Times Internet limitedManaging Editor Indiatimes
Dec. 2014 - May. 2018GurgaonI joined indiatimes.com to relaunch the flagship website of the Times Of India group. The task involved coming up with the editorial strategy for the product and creating a useful, shareable website that specialised in short-form content. In my time at the company, I was able to oversee growth of almost 800% in traffic, and for December 2016, we were also judged to be the most shared website in the world (ahead of Buzzfeed, Huffpo and others). In my day-to-day work, I oversaw a large content team that worked on creating original, viral content on trending topics around the clock, as well as smaller teams which created long-form content. I also focused on doubling our video efforts and creating a full-service video team. This team is deeply integrated into indiatimes.com content and creates everything from News Features content to Web-series and short documentary formats. My responsibility also included creating and overseeing the social strategy for the website and work on ideating and creating IPs for sponsorships.
MaXposure Media Group (India) Pvt LtdEditor, FHM India
Jul. 2010 - Dec. 2014New Delhi Area, IndiaEditor, FHM India
Editor, Auto Sector Magazines
Consulting Editor, L'Officiel India I joined MaXposure Media Group to relaunch FHM India as its editor. I led conceptualising and commissioning of content for the magazine. In addition to writing and editing, I also managed the execution of covers for every issue and was responsible for ideating events and brand plugs, and then raising sponsorships for them. Editor, Auto Sector Magazines at MaXposure Media: In addition to my role as editorial head of the team, I also interfaced with clients and pitched for new corporate projects. Consulting Editor, Re-launch issue of L'Officiel India, November 2013 – Played an active role in setting up the editorial team.
Open Media GroupOpen Magazine
Jun. 2008 - Jul. 2010New Delhi Area, IndiaI wrote extensively on lifestyle, fashion and automotive beats for the magazine, in particular I was responsible for ideating and writing long-form features across topics.
DNA NewspaperSenior Correspondent
Jun. 2007 - Dec. 2007MumbaiIn this role, I reported extensively on lifestyle and fashion topics.
Hindustan TimesFashion Reporter
Jun. 2005 - Jun. 2007Mumbai and Delhi
Today Newspaper (India Today Group)Writer
Dec. 2004 - Jun. 2005New Delhi
Midday, DelhiCorrespondent
Apr. 2003 - Dec. 2004New Delhi
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