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Work Background
Concentrix CatalystGenAI Consultant and Strategist
Feb. 2025United States
Blackhole MediaB2B Content Strategist
Jan. 2025Hungary
Inkwell Digital ContentFounder
Sep. 2024Philippines
BeMoreRelatableContent Strategist
Aug. 2024United StatesI leverage a multifaceted skill set to elevate brand visibility and strengthen client connections, providing a full suite of content strategy solutions designed to drive results in a competitive digital landscape. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 & 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Successfully increased audience engagement by an average of 85% for Be More Relatable through tailored social media strategies.
• Boosted post impressions by an average of 87% using SEO-driven content, resulting in enhanced visibility.
• Achieved an average open rate of 40%% in email campaigns, by focusing on value-packed, audience-centered content. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
Develop quality-driven, intentional content that not only meets engagement metrics but aligns with brand values, cultivating a strong, memorable presence. 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 & 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Craft compelling, strategically aligned newsletters that combines powerful storytelling with actionable insights, increasing open and click-through rates while nurturing long-term relationships. 𝗕𝗹𝗼𝗴 𝗣𝗼𝘀𝘁𝘀 & 𝗦𝗘𝗢 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
Produce SEO-optimized, high-quality blog posts that drive traffic, establish authority, and keep readers engaged.
AloaDigital Content Manager
Sep. 2023 - Sep. 2024• Implement the use of Content Briefs to streamline the writer team's workflow.
• Outline a streamlined writing process for writers based on experience writing blogs for Aloa.
• Work with the Marketing Lead to scale blog post production from x3 to x12 a week.
• Evaluate keyword topic performance and expand on high-ranking, value-packed ideas. • Scale operations from 1 writer to 7 in a span of 3 months. • Consistently finalize, refine, and post blogs on Aloa's website.
AloaDigital Content Lead
Jan. 2023 - Sep. 2023• Identify high-value topics through in-depth keyword research, following SEO best practices.
• Draft SEO-optimized digital content, following brand tone and objectives.
• Create blog post graphics aligned with the core messaging of the targeted topic.
• Strategically implement content pipeline.
• Enhance Aloa's visibility and engagement through high-value content that aims to rank and convert.
Novum™Content Writer
Aug. 2022 - Aug. 2023
xSquare Pte LtdSenior Content Writer
Oct. 2020SingaporeDrafting High-Impact, SEO-Optimized Blog Content
I develop blog articles that not only resonate with target audiences but are also crafted to rank well in search engines. Each piece is purpose-driven, balancing readability with SEO best practices to increase organic traffic and improve site visibility. Process-Oriented Writing Approach
I collaborate closely with the founder to create an efficient, streamlined writing process that enhances productivity and ensures consistent quality across all content pieces. Together, we’ve established a methodology that keeps content aligned with brand voice, style, and goals, maximizing output without compromising on quality. Content Editing & SEO Optimization
With a keen eye for detail, I edit and refine content to align with SEO standards and best practices, improving the quality and readability while enhancing keyword relevance and search engine ranking. My revisions ensure that each piece meets the highest standards for performance and professionalism. Content Ideation & Topic Research
I regularly propose fresh, relevant topics for the company’s website, and occasionally for its clients, ensuring our content pipeline is filled with engaging and timely topics. I utilize industry trends, SEO data, and competitor analysis to bring forward ideas that speak to our audience’s interests and needs.
Boureston MediaContent Developer
Jul. 2020 - May. 2021United States• Draft SEO-optimized blog content for the website clients.
• Conceptualize, implement, and manage blog content strategy for all client sites and blogs.
Trends Group Inc.Concept Writer
Oct. 2019 - Mar. 2020Makati, Philippines
Eyespec Vision CenterMarketing Manager
Jun. 2019 - Jan. 2020Sta. Rosa, Laguna
DevexTalent Solutions Coordinator
Mar. 2019 - May. 2019Ortigas, Philippines
FreelanceWriter/Researcher
Aug. 2018 - Mar. 2019Metro Manila, Philippines
Asia Society for Social Improvement and Sustainable Transformation (ASSIST)Development Services Associate
Jun. 2016 - Oct. 2017Makati, Philippines
Asia Society for Social Improvement and Sustainable Transformation (ASSIST)Intern
Apr. 2016 - Jul. 2016Makati Philippines
National Model United NationsDelegate
Mar. 2016 - Apr. 2016
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