Alessandro Pezzano - Growth Marketing Specialist, Joivy

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Work Background

RentYourNestGrowth Marketing Specialist

May. 2024Milan, Lombardy, ItalyRentYourNest is a cutting-edge platform for digital property management, offering comprehensive solutions for medium- and long-term rentals. We simplify every aspect of property management through an innovative approach and advanced technologies that make rentals easy, transparent and efficient. Some activities I do: - B2C Marketing strategy - Marketing campaigns - Marketing automations - Funnel optimization - Testing new marketing channels - Testing new product features developing MVPs with a lean, low-code / no-code approach - Programmatic SEO - Market research & customer discovery - A lot of analysis & research :)

JoivyGrowth Marketing Specialist

Mar. 2023Milano, Lombardia, ItaliaJoivy is the leading European property management company. I work in the Innovation department of Joivy, where I help building innovative products in the PropTech space by working at the intersection of marketing and product growth.

JAKALAAnalyst - CRO & Business Analytics

Sep. 2022 - Mar. 2023Milano, Lombardia, ItaliaJakala is the biggest Italian MarTech company and a major consulting firm. In the Digital & Media business division (ex H-Farm Digital Marketing, acquired) i worked in the CRO & Business Analytics team driving insights from marketing research and analytics. Clients I've worked for include: financial services, payment service providers, fashion e-commerces and large scale retail distribution. Some activities I carried: - Dashboard & reporting with Excel - PowerPoint presentations - Analyzing the user journey through Google Analytics - Average Order Value optimization - Information Architecture restructuring - UX audit - UX research (user interviews, user testing) - Market research

Publicis GroupeLion Ambassador

Apr. 2021 - Jul. 2021MilanoPublicis Groupe is one of the biggest advertising & communication services group in the world. I was among the 24 students selected for their Lion Ambassador Program among 900+ applicants and had the opportunity to work on a real brief from a major consumer electronics retailer in Italy, develop a €2.5 Million budget multi-channel marketing campaign with my small team and pitch it to the client's marketing management with compliments from the CMO.

TriGlobalSEO Intern - Organic growth & Content

Aug. 2018 - Jan. 2019Dordrecht, NetherlandsTriGlobal is a lead generation company for moving companies. I managed the Italian SEO content strategy for their innovative platform Sirelo, optimizing webpages and producing SEO content (way before ChatGPT 😂) with great results, while constantly analyzing data to understand the way users searched for information and how to provide value for them.

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