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Startup Founder
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Engineer
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United Kingdom
Work Background
RentYourNestGrowth Marketing Specialist
May. 2024Milan, Lombardy, ItalyRentYourNest is a cutting-edge platform for digital property management, offering comprehensive solutions for medium- and long-term rentals. We simplify every aspect of property management through an innovative approach and advanced technologies that make rentals easy, transparent and efficient. Some activities I do:
- B2C Marketing strategy - Marketing campaigns
- Marketing automations
- Funnel optimization
- Testing new marketing channels
- Testing new product features developing MVPs with a lean, low-code / no-code approach
- Programmatic SEO - Market research & customer discovery
- A lot of analysis & research :)
JoivyGrowth Marketing Specialist
Mar. 2023Milano, Lombardia, ItaliaJoivy is the leading European property management company. I work in the Innovation department of Joivy, where I help building innovative products in the PropTech space by working at the intersection of marketing and product growth.
JAKALAAnalyst - CRO & Business Analytics
Sep. 2022 - Mar. 2023Milano, Lombardia, ItaliaJakala is the biggest Italian MarTech company and a major consulting firm. In the Digital & Media business division (ex H-Farm Digital Marketing, acquired) i worked in the CRO & Business Analytics team driving insights from marketing research and analytics. Clients I've worked for include: financial services, payment service providers, fashion e-commerces and large scale retail distribution. Some activities I carried:
- Dashboard & reporting with Excel
- PowerPoint presentations
- Analyzing the user journey through Google Analytics
- Average Order Value optimization
- Information Architecture restructuring
- UX audit
- UX research (user interviews, user testing)
- Market research
Publicis GroupeLion Ambassador
Apr. 2021 - Jul. 2021MilanoPublicis Groupe is one of the biggest advertising & communication services group in the world. I was among the 24 students selected for their Lion Ambassador Program among 900+ applicants and had the opportunity to work on a real brief from a major consumer electronics retailer in Italy, develop a €2.5 Million budget multi-channel marketing campaign with my small team and pitch it to the client's marketing management with compliments from the CMO.
TriGlobalSEO Intern - Organic growth & Content
Aug. 2018 - Jan. 2019Dordrecht, NetherlandsTriGlobal is a lead generation company for moving companies. I managed the Italian SEO content strategy for their innovative platform Sirelo, optimizing webpages and producing SEO content (way before ChatGPT 😂) with great results, while constantly analyzing data to understand the way users searched for information and how to provide value for them.
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