QuqoHead of Product Marketing, Chief of Staff to CEO
Jan. 2023 - Jan. 2024Ho Chi Minh City, VietnamServed as a strategic & facilitative extension of CEO, supporting business behind-the-scenes across internal & external comms, talent management, investor relations, fundraising, corporate affairs, and program management. Oversaw and managed BizOps and P&L:
• YoY business growth (FY22-23): 3.5x in GMV, 2.7x in orders, 2.1x in active users.
• Positive contribution margin mid FY23: Increased MRR by +24% and marketplace contribution per unit +71% vs. start of FY23. New Products and Verticals:
• Launched Thailand lubricants vertical with DKSH Thailand, reaching 20,000+ retailers, 200+ sales reps, and 20+ distributors, via PoC programs, product training, QA testing, and Go-to-Market strategies.
• Launched Vietnam healthcare vertical with DKSH Gigamed, serving 5,000+ pharmaceutical retailers, via business proposals, Go-to-Market facilitation, and customer success management.
• Deployed group buying feature in marketplace app, selling 88,000+ products in 2 months and increasing margin per unit by +360% compared to BAU sales. Investor Relations:
• US$1.5M in pre-Series A funding
• AppWorks Accelerator (Batch #26) program
• Google for Startups Accelerator: Southeast Asia (dropped out) Product Marketing & BizDev:
• Led marketing team in achieving 1,000+ followers on Facebook, Zalo OA and LinkedIn channels.
• Built sales pipeline of over 200+ potential clients in FMCG, lubricants and healthcare verticals across Vietnam and Thailand.
• Delivered quarterly investor updates and commercial newsletters for over 200+ subscribers from regional VCs, corporate MNCs and tech/startup partners with 51% open rate.
• Pitched in semi-finals for KPMG Private Enterprise Tech Innovator 2023 competition.