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Network Power<100 people
Roles
🔥66%
Startup Founder
✨66%
Business Owner
🧑💼66%
C-level Executive
Geos
🇲🇾33%
Malaysia
🇸🇬33%
Singapore
🇺🇸33%
United States
Work Background
AntlerFounder-in-Residence
Apr. 2024 - Jun. 2024VietnamTook part of the Antler Vietnam residency (VN6), a global early-stage venture capital firm. This was the first full-commitment towards building my first startup, LFG. We were Top 10 startups to reach final regional investment committee round.
QuqoFractional Head of Corporate Affairs, Investor Relations
Jan. 2024Ho Chi Minh City, VietnamSupporting Quqo in corporate affairs, managing communication, branding, external stakeholder engagement, and investor relations, in alignment to the mission to digitize traditional trade channels in SE Asia's emerging markets. Achievements:
• Selected by Visa for APAC Accelerator Programme 2024 (with Plug & Play), focusing on innovative payment solutions in B2B commerce
• Recognized as a top 5 finalist in Visa Everywhere Initiative Global Finals, presenting payment innovation solutions at TechCrunch Disrupt SF
• Led the strategic development of an end-to-end digital procure-to-pay solution PoC for the healthcare supply chain, integrating with Visa's payment infrastructure Responsibilities:
• Aligned corporate communications and branding strategies with product vision
• Facilitated partnerships and presented product performance to C-level and VP-level stakeholders
• Developed scaling strategies for SaaS and payment solutions across different markets and verticals
LFGCo-Founder
Jan. 2023SingaporeBuilding a Spotify x Pinterest for travel. LFG is a discovery engine for curated and personalized travel and lifestyle ideas. Overseeing everything, except coding - product, GTM, bizops & bizdev. Went full-time #LFG in 2024! • Supported by: Antler VN6, AppWorks #29, Digital Tourism Innovation Lab Cohort 3 (1337 Ventures | MDEC)
• As seen on: Digital Travel APAC, ITB Asia, TravelTech Asia, e27, Techzi, RTKH Radio 3, Says(dot)Com, Mothership SG
QuqoHead of Product Marketing, Chief of Staff to CEO
Jan. 2023 - Jan. 2024Ho Chi Minh City, VietnamServed as a strategic & facilitative extension of CEO, supporting business behind-the-scenes across internal & external comms, talent management, investor relations, fundraising, corporate affairs, and program management. Oversaw and managed BizOps and P&L:
• YoY business growth (FY22-23): 3.5x in GMV, 2.7x in orders, 2.1x in active users.
• Positive contribution margin mid FY23: Increased MRR by +24% and marketplace contribution per unit +71% vs. start of FY23. New Products and Verticals:
• Launched Thailand lubricants vertical with DKSH Thailand, reaching 20,000+ retailers, 200+ sales reps, and 20+ distributors, via PoC programs, product training, QA testing, and Go-to-Market strategies.
• Launched Vietnam healthcare vertical with DKSH Gigamed, serving 5,000+ pharmaceutical retailers, via business proposals, Go-to-Market facilitation, and customer success management.
• Deployed group buying feature in marketplace app, selling 88,000+ products in 2 months and increasing margin per unit by +360% compared to BAU sales. Investor Relations:
• US$1.5M in pre-Series A funding
• AppWorks Accelerator (Batch #26) program
• Google for Startups Accelerator: Southeast Asia (dropped out) Product Marketing & BizDev:
• Led marketing team in achieving 1,000+ followers on Facebook, Zalo OA and LinkedIn channels.
• Built sales pipeline of over 200+ potential clients in FMCG, lubricants and healthcare verticals across Vietnam and Thailand.
• Delivered quarterly investor updates and commercial newsletters for over 200+ subscribers from regional VCs, corporate MNCs and tech/startup partners with 51% open rate.
• Pitched in semi-finals for KPMG Private Enterprise Tech Innovator 2023 competition.
QuqoGrowth Manager
Jul. 2022 - Jan. 2023Ho Chi Minh City, VietnamFirst experience in a startup with initial focus to grow the business to secure seed round funding. Achievements:
• Achieved +99% QoQ increase in GMV, growing 4X from beginning of H2'22 to end of Q1'23
• Drove +41% QoQ increase in active users, growing to 3,000+ MAU
• Reduced CAC by 25% and grew GMV by +24% average MoM
• Broke company's first US$1M month in sales and secured US$1M seed funding at US$10M valuation Responsibilities:
• Implemented data-driven product, sales and marketing campaign optimizations through user metric analysis and research
• Focused on iterative improvements and rapid prototyping with product, marketing and sales teams
• Optimized user acquisition funnel through continuous A/B testing and funnel analysis
• Led weekly reports and meetings for the CEO, leveraging BI dashboards to highlight key metrics and drive strategic decisions
• Prioritized new product development based on impact vs. effort, and aligning with user needs
GrabStrategic Operations (Regional Merchants)
Jan. 2022 - May. 2022SingaporeCareer transition into tech. Stepping stone into SE Asia's platform economy. Regional StratOps for GrabPay & GrabFood merchants. Achievements:
• Decreased GrabPay merchant onboarding data processing duration by 47%, saving 340 labour-hours per month
• Designed and implemented Go-to-Market strategy for a multi-million dollar partnership campaign with Coca-Cola Responsibilities:
• Created user stories and product requirements for merchant onboarding process improvements
• Collaborated with VP of Product to develop product roadmap to improve onboarding for GrabPay
• Conducted stakeholder interviews and analyzed pain points to prioritize features
• Led process improvement initiatives for merchant onboarding
• Mapped user journeys, identified low-hanging improvements, and implemented automated solutions
BHPProduction Supervisor, Operations Coordinator
Apr. 2020 - Jul. 2021New South Wales, AustraliaYoungest leader in site operations leadership team. Helmed production supervisor & coordinator roles. • Directly supervised & coordinated team of 60 truck operators & 6 logistics dispatchers in safely executing daily production strategy for fleet of 68 haul trucks with zero major safety incidents recorded. • Led operations in achieving one of BHP’s top-performing truck fleet productivity (6,000+ annualized hrs) at end of FY2020, uplifting fleet utilization by 20% across 3 months through instillation of "Trucks Don't Stop" mindset across operations. • Achieved highest truck fleet utilisation (89%) with lowest average haul cycle time (24 mins), recorded highest production volume (353 kt) & truck fleet utilisation (84%) in rain affected shifts.
BHPOperations Analyst
Jan. 2020 - Apr. 2020New South Wales, AustraliaAdvisor to operations leadership & management teams. • Identified improvement opportunity to increase truck fleet productivity by 20%, enabling AU$100M of operational cost savings, by strategizing and coordinating the execution of multiple projects with site management team to address critical operational levers (disruptions & delays). • Drove successful transformation and re-structuring of off-site to on-site fleet management team by establishing core team structures, SOPs, and safety & production KPIs. • Facilitated recruitment of 100+ contract-to-permanent operators by working with cross-functional partners, union representatives & site management team. • Composed and delivered business performance and improvement spotlight insights for site management and asset VP.
BHPCost Controller
Sep. 2019 - Jan. 2020New South Wales, AustraliaMcKinsey & Co secondment for BHP NSW Energy Coal Asset transformation project. Spearheaded BHP’s ‘Spend Control Tower’ initiative. • Yielded AU$2M of operations cost savings within 4 months by establishing spend control tower to challenge third party expenditures & spearhead cultural transformation for sustainable spend on-site. • Conserved AU$7M of annualised operational costs by engaging with production & contract teams to reduce & demobilise excess hired ancillary equipment. • Coached & supported successful replication of cost control initiative to multiple BHP assets across Australia, enabling AU$1.7M of annualised business cost savings within first 3 months.
BHPBusiness Improvement Engineer
Mar. 2019 - Sep. 2019New South Wales, Australia2nd Graduate Program rotation in Analysis & Improvement, Production Operations. • Winner of the BHP 2019 Graduate Business Case Challenge for Coal Asset. • Revamped safety, hygiene & efficiency of production services workshop by coordinating team of 18 operators to execute 5S workplace organisation. • Established contract management operating system (CMOS) for AU$1.2B contract with contracting company by working with key stakeholders to build process architectures of contract deliverables. • Built lean visual management boards to monitor & drive accountability of production team for daily safety & productivity performance.
BHPOperations Planning Engineer
Mar. 2018 - Mar. 2019Queensland, Australia1st Graduate Program rotation in Operations Planning. • Scheduled & designed daily production operations of multiple excavators & truck fleets valued over AU$70M. • Audited production contractors claims valued up to AU$3M per month. • Achieved site monthly production record of 23 Mt of overburden in Aug 2018 by collaborating with Production team to optimise productivity of excavation plans.
Rio TintoExplosives Engineer
Dec. 2016 - Mar. 2017Queensland, AustraliaFirst work experience & internship in Drill & Blast, Operations Planning. • Safely prepared & executed explosive plans with blast operations crew. • Designed multiple drill & blast sequences to meet required blasted material targets. • Developed drill & blast software manual (DataBlast) for future new users.
Engineers Without Borders AustraliaHumanitarian Engineer
Jul. 2016 - Jul. 2016Phnom Penh, CambodiaEWB Cambodia Humanitarian Design Summit. • Developed business plan for Cambodian rural community to generate supplementary revenue streams through leveraging village tourism, in collaboration with community members using design thinking processes. • Learnt about Cambodian culture & history, humanitarian engineering, community development and role of technology in community-based change processes.
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