Jennifer Winzenburg

Director of Communications @Hospitality Industry

SMM ManagerGrowth MarketingContent ManagerSEO ManagerCommunications and MediaExecutive CoachMarketing Analytics ManagerCommunications ManagerPR ManagerDigital Ads ManagerEmail Marketing ManagerGraphic DesignerCMOAdobe PhotoshopMedia & TelecommunicationsCustomer ResearcherInfluencer Marketing Manager💸 Marketing💼 C-level Executive🐦 Design🧨 Consulting🎥 Entertainment

The hospitality industry is currently experiencing a period of significant change, driven by factors such as technological advancements, evolving customer expectations, and the ongoing impact of the COVID-19 pandemic. As the Director of Communications, Jennifer Winzenburg is tasked with managing the company's internal and external communications to effectively navigate these changes. Over the past quarter, the company has made substantial progress in improving its online presence and digital service offerings, which has resulted in increased customer engagement and satisfaction. However, there is still room for improvement in areas such as personalized customer communication and employee engagement. Moving forward, the focus will be on enhancing the company's digital communication strategy to further improve customer experience, while also implementing strategies to boost employee morale and productivity. The goal is to position the company as a leader in the hospitality industry, known for its innovative approach to customer service and strong commitment to employee welfare.

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Work Background

PrivateMarketing and Communications Director/Consultant

Apr. 2018Lead marketing and digital teams in strategy for clients including national sports teams, arenas, and entertainment destinations. Develop KPIs, digital strategy, recommended strategies, and best practices for email marketing, paid digital, original content, and lead generation.

Seminole Hard Rock Hotel & Casino TampaDigital Content

Jan. 2016 - Dec. 2018• Tailor content and style to different audiences to promote the casino and on site food and beverage • Work with design team to produce content • Create 20 to 30 unique content pieces per week, editing and checking meta data to optimize results in paid and organic search • Monitor and analyze content, audience growth, and audience engagement across social channels

Universal Orlando ResortTelevision Development

Jan. 2013 - Dec. 2016• On site producer for national productions in partnership with NBC • Production credits include: Feherty (Golf Channel), The Today Show, The Tonight Show, Unbreakable Kimmy Schmidt, E! Programming, Sharknado 3, Nickelodeon HALO Awards, and NBC Sports

American Heart AssociationCommunications Director

Jan. 2011 - Dec. 2013Managed the key media partnerships for the Heart Walk and galas in both the Orlando and Tampa markets • Managed grass root social media campaigns through volunteers • Monitor and analyze content, audience growth, and audience engagement across social channels

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