Michael Chorley - Marketing Manager, Freelance

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Work Background

ThriveworksLifecycle Marketing Manager

Mar. 2023

Keeling Cloud Consulting LLCMarketing and Revenue Operations Consultant

Jan. 2020Tulsa, Oklahoma, United StatesExperienced marketing & revenue operations professional, primarily operating in the Salesforce ecosystem. I aim to ensure my clients operate their technology stack in a scalable way that supports their business initiatives and internal stakeholders. I leverage my experience to help my clients build automations, create KPIs and improve their documentation. I've maintained a variety of platforms, with my principals being Salesforce (Sales & Marketing Cloud), Outreach.io, Excel, and Notion.io.

VercelRevenue Operations Manager

May. 2021 - Aug. 2022

Direct EnergySalesforce Marketing Cloud Operations Analyst

Oct. 2017 - May. 2021Tulsa, OklahomaCoordinate between developers and programmers to ensure all back-end systems are connected and communicating effectively to Salesforce Marketing Cloud. Manage reporting via PowerBI, New Relic, and AWS to ensure accurate data is passed between systems. Manage digital communication operations across 11 brands, with 40 m+ super messages sent annually. Periodically QA and optimize communications based on workflows, data, and operational changes. Partner with project managers on the execution of multi-step dynamic campaigns utilizing automation studio and analytics builder. Build responsive HTML/CSS emails utilizing best practices and perform testing via Litmus.

Direct EnergySalesforce Service Cloud Digital Care Analyst

Nov. 2015 - Oct. 2017Tulsa, Oklahoma AreaFounding team member of Salesforce Service Cloud chat functionality, bringing real-time case resolution to customers. Helped grow team from 3 to 11. Implemented Salesforce Service Cloud case handling, controls, and strategy, providing operational teams the most updated customer data. Created strategies to engage customers both offline and in the digital space, based upon customer engagement data mined through SpredFast and SparkCentral. Monitored and responded to customer inquiries through and customer chat, providing an optimal customer service experience. Collaborated across teams to locate process inefficiencies and improve current business practices, including account closure process, shortening days to close from 8 days to 3 days.

TBAC ProductionsProduction Assistant

Aug. 2015 - Sep. 2015

Cowboy Sports Properties (Learfield Sports)Marketing Intern

Aug. 2012 - Dec. 2014