Adeline Siksik

Project Manager | Marketing Manager @Adeline Siksik Communication

Email Marketing ManagerTutorGrowth Hacker💸 MarketingDigital Ads ManagerEvent ProducerMarketing DirectorCopywriterMarketing Analytics ManagerCRM manager🧮 EducationCommunity ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSMM ManagerSEO Manager

Hello! I am Adeline 👋🏻, a digital enthusiast with over 15 years of experience. My background took me from the B2B universe to freelance entrepreneurship, where I specialized in project management, Digital Marketing, and the creation of WordPress websites. This adventure allowed me allowed me to support a variety of clients, ranging from warm SMEs to passionate artisans and committed associations. Currently, I also pursue my passion as a Marketing Manager in a leading IT company, specializing in Cloud Computing solutions. This role allows me to stay connected to digital and technological innovations, thus enriching my expertise and ability to pilot ambitious projects, even remotely. My quest to know never stops. As a mentor for OpenClassrooms, I have the chance to accompany students in full remote towards the success of their project management and Digital Marketing careers. With over 50 students guided to success, I am proud to say that sharing knowledge and experiences is at the heart of my mission. Beyond my technical skills, what motivates me on a daily basis is the opportunity to contribute to meaningful projects, aligned with strong human values. I seek to engage where passion, respect, and personal development to contribute to a mission that goes beyond the professional. Every day is a new opportunity to learn, grow and innovate together. If commitment, integrity, and the will to make a difference speak to you, I am ready to put my passion, my expertise in project management, digital marketing, content creation, and SEO, as well as my love for sharing knowledge to serve your ambitions. Together, let’s explore how to create value and transform the digital world. I’m here to connect, collaborate, and celebrate every success with you. If you are looking for a dynamic, creative and dedicated partner, look no further. Contact me and let’s start this great adventure. See you soon! Ça

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Work Background

ConfidentialMarketing Manager

Sep. 2022Remote · RemotePROJECT MANAGEMENT - Management of the full redesign of the website, from wireframe design to production - Optimize user experience (UX/UI) to improve site navigation and engagement - Conducting tests and acceptance to ensure site quality and performance. - Coordination of technical and creative teams to guarantee a faithful representation of the brand identity DIGITAL MARKETING - Improve the company’s online visibility through targeted SEO and SEA strategies - Launch and optimize campaigns on Google Ads and LinkedIn Ads to reach key audiences - Manage Google Tag Manager to track user behavior and adjust campaigns in real time COMMUNICATION - Development of content strategy including website, blog posts and cold emailing campaigns - Community Management to increase the company’s presence on social networks, including LinkedIn - Contribution to position the company as an opinion leader in the cloud computing industry 🏆 RESULTS - Increased website traffic by 400%, reflecting the effectiveness of SEO and SEA strategies - Increase in LinkedIn followers by 20%, strengthening the company’s online presence

Freelancer, self-employedProject manager I Digital Marketer I Website Design

Aug. 2017RemotePROJECT MANAGEMENT - Digital project management, from launch to operation, while applying best practices in project management. - Creation of creative briefs for internal and external teams - Establishment of custom reports. WEBSITE CREATION - Creation and development of WordPress websites (showcase website or e-commerce website). DIGITAL MARKETING - Marketing strategy, brand content (landing page, blog post, emailing,...) - Community Management - SEO/SEA 🏆 RESULTS - Design and maintenance of 10 websites

OpenClassroomsMentor and Assessor

Sep. 2017RemoteSTUDENT MENTOR - Project Management - Digital Marketing - Digital communication - Creation of WordPress website - Community Management 🏆 RESULTS - Mentoring over 50 students (100% graduates)

MPJ PartnersProject Manager / Digital Marketer / Website Designer

Apr. 2020 - Apr. 2021Ville de Paris, Île-de-France, France · Remote

UGAPDigital Marketer

Jul. 2015 - Aug. 2017Champs sur Marne (77)E-MERCHANDISING/ WEB OPTIMIZATION - Management of the tree structure and the product catalogue - UX/UI optimization - Cross selling actions WEB ANALYTICS (GOOGLE ANALYTICS & AT INTERNET) - Analyze and monitoring - Custom dashboards creation SEO / SEA - Optimization of different SEO strategies - Keyword analysis - Content management and Netlinking BENCHMARK / COMPETITIVE INTELLIGENCE - Search for bests practices MANAGEMENT OF ON-LINE COMMUNICATION CAMPAIGNS - Creation of creative briefs: Slideshow, banners, product pitches, emailings,... - Campaign monitoring: Objectives, KPI’s PROJECT MANAGEMENT - Drafting of functional and technical specifications - Tests and acceptance - Follow-up of production - Maintenance and incident management COORDINATION OF INTERNAL AND EXTERNAL TEAMS - Web designers, product manager, buyers, IT supports - Communication agencies 🏆 RESULTS - Merchandising of 10,000 product references

UGAPMarketing Product Manager

Apr. 2013 - Jul. 2015Champs sur Marne (77), FranceMARKETING MIX - Participation in the preparation of public tenders - Establishment of the pricing strategy - Elaboration of the different stages of marketing - Definition of the communication plan PRODUCT MARKETING - Management and monitoring of the product range (creation of product sheets) - Analysis of sales dashboard - Implementation of action plans DIGITAL MARKETING - Creation of content about the products, including landing pages, blog posts, emailing, slide presentations... - Additional growth campaigns - Suggestions of potential improvements to future iterations SALES FORCE TECHNICAL SUPPORT - Analyze and Reporting of sales force feedback COORDINATION OF INTERNAL AND EXTERNAL TEAMS - Digital marketer, web designer, sales force, communication, buyers - Suppliers and partners EVENTS - Internal seminars - BtoB events 🏆 RESULTS - Product range management of 300 references - 50 Key Account Managers support

CapsAutoMarketing and Communication Manager

Mar. 2009 - Apr. 2013Chatou (78), France · On-sitePROJECT MANAGEMENT - Preparation of tender specifications - Choice of service provider - Monitoring of launch and design phases - Coordination of teams (service providers, internal teams) - Tests and acceptance - Follow-up of production - Employee training - Maintenance and Incident Management DIGITAL MARKETING - SEO - Website management and animation - Monitoring of KPIs COMMUNICATION - Creation and deployment of the new graphic charter - Ensures consistency of messages - Creation of print and web media EVENTS - Organization of internal events (holiday season, summer holidays) - Organisation of external events B2B (trade fairs, congresses, roadshow) 🏆 RESULTS - Company website and intranet deployment - Organisation of an 8-date road trip in France

GRUAUSedentary BtoB Saleswoman

Dec. 2005 - Mar. 2009Taverny (95), France · On-site- Estimates and reminders - Orders input - Key account follow-up 🏆 RESULTS - 1 estimate on 2 converted into order

Citroën businessSedentary BtoB Saleswoman

Oct. 2003 - Dec. 2005Levallois (92), France · On-siteIn the Key Account department: - Estimates and reminders - Orders input - Key account follow-up - Commercial and administrative support 🏆 RESULTS - Account management of SNCF (1st French transportation network)

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