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Work Background
ConfidentialMarketing Manager
Sep. 2022Remote · RemotePROJECT MANAGEMENT
- Management of the full redesign of the website, from wireframe design to production
- Optimize user experience (UX/UI) to improve site navigation and engagement
- Conducting tests and acceptance to ensure site quality and performance.
- Coordination of technical and creative teams to guarantee a faithful representation of the brand identity DIGITAL MARKETING
- Improve the company’s online visibility through targeted SEO and SEA strategies
- Launch and optimize campaigns on Google Ads and LinkedIn Ads to reach key audiences
- Manage Google Tag Manager to track user behavior and adjust campaigns in real time COMMUNICATION
- Development of content strategy including website, blog posts and cold emailing campaigns
- Community Management to increase the company’s presence on social networks, including LinkedIn
- Contribution to position the company as an opinion leader in the cloud computing industry 🏆 RESULTS
- Increased website traffic by 400%, reflecting the effectiveness of SEO and SEA strategies
- Increase in LinkedIn followers by 20%, strengthening the company’s online presence
MPJ PartnersProject Manager / Digital Marketer / Website Designer
Apr. 2020 - Apr. 2021Ville de Paris, Île-de-France, France · Remote
OpenClassroomsMentor and Assessor
Sep. 2017RemoteSTUDENT MENTOR - Project Management
- Digital Marketing
- Digital communication
- Creation of WordPress website
- Community Management 🏆 RESULTS
- Mentoring over 50 students (100% graduates)
Freelancer, self-employedProject manager I Digital Marketer I Website Design
Aug. 2017RemotePROJECT MANAGEMENT
- Digital project management, from launch to operation, while applying best practices in project management. - Creation of creative briefs for internal and external teams - Establishment of custom reports. WEBSITE CREATION
- Creation and development of WordPress websites (showcase website or e-commerce website). DIGITAL MARKETING
- Marketing strategy, brand content (landing page, blog post, emailing,...) - Community Management - SEO/SEA 🏆 RESULTS
- Design and maintenance of 10 websites
UGAPDigital Marketer
Jul. 2015 - Aug. 2017Champs sur Marne (77)E-MERCHANDISING/ WEB OPTIMIZATION
- Management of the tree structure and the product catalogue - UX/UI optimization
- Cross selling actions WEB ANALYTICS (GOOGLE ANALYTICS & AT INTERNET)
- Analyze and monitoring - Custom dashboards creation SEO / SEA
- Optimization of different SEO strategies
- Keyword analysis
- Content management and Netlinking BENCHMARK / COMPETITIVE INTELLIGENCE
- Search for bests practices MANAGEMENT OF ON-LINE COMMUNICATION CAMPAIGNS
- Creation of creative briefs: Slideshow, banners, product pitches, emailings,...
- Campaign monitoring: Objectives, KPI’s PROJECT MANAGEMENT - Drafting of functional and technical specifications
- Tests and acceptance
- Follow-up of production
- Maintenance and incident management COORDINATION OF INTERNAL AND EXTERNAL TEAMS - Web designers, product manager, buyers, IT supports
- Communication agencies 🏆 RESULTS
- Merchandising of 10,000 product references
UGAPMarketing Product Manager
Apr. 2013 - Jul. 2015Champs sur Marne (77), FranceMARKETING MIX
- Participation in the preparation of public tenders - Establishment of the pricing strategy
- Elaboration of the different stages of marketing
- Definition of the communication plan PRODUCT MARKETING - Management and monitoring of the product range (creation of product sheets)
- Analysis of sales dashboard
- Implementation of action plans DIGITAL MARKETING - Creation of content about the products, including landing pages, blog posts, emailing, slide presentations...
- Additional growth campaigns - Suggestions of potential improvements to future iterations SALES FORCE TECHNICAL SUPPORT - Analyze and Reporting of sales force feedback COORDINATION OF INTERNAL AND EXTERNAL TEAMS
- Digital marketer, web designer, sales force, communication, buyers - Suppliers and partners EVENTS
- Internal seminars
- BtoB events 🏆 RESULTS
- Product range management of 300 references
- 50 Key Account Managers support
CapsAutoMarketing and Communication Manager
Mar. 2009 - Apr. 2013Chatou (78), France · On-sitePROJECT MANAGEMENT - Preparation of tender specifications
- Choice of service provider
- Monitoring of launch and design phases - Coordination of teams (service providers, internal teams)
- Tests and acceptance
- Follow-up of production
- Employee training
- Maintenance and Incident Management DIGITAL MARKETING
- SEO - Website management and animation
- Monitoring of KPIs COMMUNICATION
- Creation and deployment of the new graphic charter - Ensures consistency of messages
- Creation of print and web media EVENTS
- Organization of internal events (holiday season, summer holidays) - Organisation of external events B2B (trade fairs, congresses, roadshow) 🏆 RESULTS
- Company website and intranet deployment
- Organisation of an 8-date road trip in France
GRUAUSedentary BtoB Saleswoman
Dec. 2005 - Mar. 2009Taverny (95), France · On-site- Estimates and reminders
- Orders input
- Key account follow-up 🏆 RESULTS
- 1 estimate on 2 converted into order
Citroën businessSedentary BtoB Saleswoman
Oct. 2003 - Dec. 2005Levallois (92), France · On-siteIn the Key Account department:
- Estimates and reminders
- Orders input
- Key account follow-up
- Commercial and administrative support 🏆 RESULTS
- Account management of SNCF (1st French transportation network)
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