Lais Mantovani - Project Manager, PRISMA

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Work Background

PRAVYCustomer Success Manager

Jul. 2023São Paulo, Brasil · HybridOne day, Philip Kotler said, "Statistically speaking, the cost of acquiring a new customer costs 5 to 7 times more than retaining an existing one. Not only that, but repeat customers spend, on average, 67% more", and we can confirm that at Pravy. So that's why they trusted me to create the Customer Success area here. My previous experiences helped me to develop a personalized process for each client. I apply global indicators in my daily job, such as NPS, CSAT, Health Score, Engagement Score, Lifetime Value, Growth and Churn rate, and Net MRR.

PRAVYKey Account Executive

Jan. 2023 - Jun. 2023Espanha · RemoteAfter 3 years of taking care of the Meta GBM team's daily jobs, I moved on to Account Business Executive at Pravy. I guarantee the high level at NPS, new contracts, and team performances.

PRAVYKey Account Manager

Jan. 2020 - Dec. 2022São Paulo, São Paulo, BrasilIn January 2020 I started working with the Facebook Brazil account through the agency PRAVY. My day-to-day responsibilities as a contingent worker are: participate in meetings to collect briefings, alignment, status monitoring, kickoff, almost all the time in English and sometimes in Spanish; organize the agenda of the agency's multidisciplinary team and check the materials before deliver it to the client; collect and analyze data generating reports with notes relevant to the account such as team performance, customer needs, always aiming at contract renewal and expansion, as well as extra fee works. The agency's multidisciplinary team is composed of 12 professionals (1 project assistant, 5 designers, 4 editors/translators and 2 motions). In May 2021 we did a contract expansion where we increased the team by 50% and with that we added a Project Assistant that responds to me today. I am responsible for his development, teaching him day-to-day tasks and evaluating his performance. To organize the team's agenda I use Excel and Timesheet. To allocate the jobs I use agile tools such as Trello and Asana. To collect and analyze the data I need on the reports, I use Timesheet, Excel and Google's Data Studio tool. In the end, to present all this information, I organize everything into a PowerPoint presentation or Google Slides.

PRAVYProject Manager

Mar. 2019 - Dec. 2019São Paulo, São Paulo, BrasilAfter 2 years working at LATAM Pass, I was invited by the PRAVY agency to handle this account as Project Manager. I was responsible for the multidisciplinary team composed of 4 designers, 2 developers and 1 copywriter. I performed the service both allocated on the client's building and on the agency's office to collect briefings, participate in alignment meetings, kickoff, in addition to managing the team's agenda and generating reports for monitoring and performance analysis (about deliveries and the team).

Tupperware BrandsMarketing Analyst

Nov. 2018 - Mar. 2019São Paulo, São Paulo, BrasilTupperware is a company with +40 years in Brazil and has 84 national distributors. During the period that I was in the company, I was responsible for the construction of the material that is sent monthly to the Distributors. The main objective is to help their Consultants learn more about the products, sales strategies, public analysis, etcetera. I participated in meetings to collect content with the responsible areas, structured briefings for the agency and then did the validation and internal delivery. I traveled across the country to meet some Distributors and speak with Consultants to check if the material was on the right way and improve it.

LATAM AirlinesMarketing Analyst

Dec. 2016 - Oct. 2018São Paulo, São Paulo, BrasilAfter working as a graphic designer at the agency Enext creating materials for LATAM Pass, I was invited to work in the company itself as a Marketing Analyst. LATAM Pass is the LATAM Airlines' loyalty program. One of my main responsibilities was planning and developing a variety of campaigns, going through the entire strategic process up to the request and validation of graphic pieces at the agency. I did meetings with the areas of sales, customer relations, CRM, to understand the needs and objectives of the company, structuring briefings, requesting the agency and validating it before carrying out the internal delivery. I also carried out the development of some more urgent materials, when necessary, using Photoshop and Illustrator.

Enext ConsultoriaGraphic Designer

Aug. 2016 - Nov. 2016São Paulo, São Paulo, BrasilEnext Consultoria used to have a squad of multidisciplinary team dedicated to LATAM Pass - the LATAM Airlines' loyalty program. During the period that I worked as a Graphic Designer there I created arts for email marketing, website banner, facebook pieces such as sponsored post, carousel, mobile banner, email banner, in addition to creating the visual identity of campaigns such as Black Friday, Cyber Monday, etc. I also helped to launch marketing emails by programming them in Salesforce.

Outlet LingerieAssistant Art Director

Jan. 2016 - Jul. 2016São Paulo, São Paulo, BrasilAs an Art Assistant at Outlet Lingerie I took care of 40 of the 120 franchises in the chain, creating arts to promote franchises, sell products, build customer loyalty with the store, etc. In addition, I also created campaigns for Mother's Day and Valentine's Day, for example. Creation of advertisements for magazines and graphic pieces such as flyers, folders, billboards, coupons, etcetera were also services I performed, but on a smaller scale.

Agência TurunaFounder & CEO

Mar. 2015 - Nov. 2015São Paulo, BrasilEm 2015 eu abri uma conta CNPJ como microempresa – a Turuna – para realizar trabalhos que necessitem notas fiscais (PJ). Hoje em dia, somos uma agência digital especializada em marketing de conteúdo de redes sociais para empresas. Composta por profissionais espalhados pelo mundo, já desenvolvemos peças para redes sociais de grandes marcas como Petz, Supermercado Hirota, banda Raça Negra, além de pequenos empreendedores. Saiba mais em agenciaturuna.com.br

SW InterativaGraphic Designer

May. 2015 - Sep. 2015São Paulo, São Paulo, BrasilDuring 5 months I covered maternity leave as a Graphic Designer producing digital pieces for retailers like Magazine Luiza, B2W, Ipiranga, Rio 2016, etc.

TypoDigitalAssistant Art Director

Sep. 2014 - Feb. 2015São Paulo, São Paulo, BrasilAfter 1 year and 6 months of internship at the company, I was hired and continued working with the layout of digital books and magazines.

TypoDigitalGraphic Designer Internship

Mar. 2013 - Aug. 2014São Paulo, São Paulo, BrasilIn my second internship as Graphic Designer, my main activities were to convert the printed magazines of Editora 3 (Isto é, Isto é Dinheiro, Gente, Status, Motor Show, Planeta, Menu, Rural) into digital formats (Folio and PDF, compatible with tablets and smartphones on IOS and Android platforms). It is worth remembering that the conversion does not only happen by changing the file format, as it is necessary to redesign the content, the art and create interactivity. In addition to these, we also carry out small projects for other companies such as content and art layout of textbooks, salary guide, identity manual, material use guide, etc. I also performed the conversion of books to ePub format and small animations for some Flash projects.

SescGraphic Designer Internship

Jul. 2012 - Dec. 2012São Paulo, São Paulo, BrasilMy first internship was in the development of digital books at the company SESC, in the Editora SESC SP sector. My main role was to redesign the printed books for digital formats like ePub and Folio (more specifically for tablets and smartphones). I also helped the Editorial sector in the layout of some book pages, image treatment, cover corrections, barcode creation, etc. As for the Administrative sector, I helped with budgets with graphics, bids, monitoring of book printing (visit to printers), paper tests, meetings with authors, etc. Finally, together with the Communications department, I worked on the material for the 2012 Book Biennial, where we prepared all the content of manuals for the suppliers who worked at the SESC stand, in addition to other materials for advertising, press and social media.

Centro Universitário Belas Artes de São PauloDirector Of Communications at the Academic Directorate

Aug. 2011 - Jan. 2012São Paulo, São Paulo, BrasilAs Director of Communication at the Academic Directorate of Design at the Belas Artes College, my job was to take care of the Directory's social media, hold meetings with students, with the faculty's dean, with partner companies and internal meetings of the Directory itself to decide on projects and actions. I visited design companies and bars for partnership planning, organized parties and social projects, acted as coordinator of the freshman reception project in 2012 and also helped in projects from other sectors of the Directory, such as organizing events, activities and materials.