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Work Background
TheStarter - Cursos Avançados de UX DesignUX Professor
Mar. 2024
LocallyHerCo-founder | CEO & CTO
Nov. 2023Portugal
Startup LisboaMentor
Sep. 2023Lisbon, PortugalHelping startup founders gain clarity to build better products and experiences through a holistic strategic alignment, backed by research and seamless experience, to activate, retain, and grow.
2024 - Helped 05 startups.. and counting
2023 - Helped 10 startups
Casa do ImpactoStartup Mentor
May. 2022Helping startup founders gain clarity to build better products and experiences through a holistic strategic alignment, backed by research and seamless experience, to activate, retain, and grow.
2024 - Helped 09 startups.. and counting
2023 - Helped 50 startups
2022 - Helped 30 startups
ClutchHead of UX & CX
Dec. 2020 - Sep. 2023Remote - Lisbon/ HoustonLow-code React base tool helping companies, startups, and entrepreneurs to build seamless web app products with top-notch technology and a powerful backend. WHAT I DO
Focused on activation
UX Strategy and UX Management
UX Research and UX Ops
UX Advisor and Mentorship for the Business, Product, Development, Content, and Marketing teams
Leading user onboarding strategy based on Product-led Growth
Leading learning resources and documentation
Leading CX, Customer Success department, and community MY BASE OF WORK
Product Development & UX
Lean Startup
Lean UX
Product-led Growth
Data Analysis and Metrics
React
LegartisSr. Product & UX
Sep. 2019 - Dec. 2020Lisbon - Zurich - RemoteSaaS | LegalTech company that automates contract review with artificial intelligence. Helping Legal Departments to scale, and improve performance. WHAT I DO
Focused on acquisition and activation
UX Research and Market Research
UX Strategy and UX Protocols
UX Audit and UX Design
UX enhancement alongside the AI and Machine learning Department
Deep focused on user onboarding
Assistance with the product roadmap and product development
Facilitating workshops and training
desireemelusine.comProduct Development & UX Consultant and Advisor for Startups
Jun. 2019remoteCollaborate closely with startups and founders to elevate their products and experience by building a solid foundation and driving substantial growth. My expertise lies in seamlessly aligning business, and product development with strategic UX, resulting in optimized, and efficient solutions that will increase product value proposition, user activation, retention, and loyalty. My approach is both data-driven and user-centric, ensuring that every decision is rooted in valuable insights and strategic implementation. ACHIEVEMENTS - Orchestrated a remarkable 33% increase in new customer activation and a substantial 26% improvement in customer retention, leveraging research and data insights.
- Successfully converted 70% of initial pilot B2B company testers into paying clients through strategic alignment tactics.
- Facilitated the growth of over 9 companies, boosting their MVP evaluations by an impressive 18% to 32%, enabling them to secure significant capital for Series rounds ranging from $100k to $9M.
- Implemented Product-Led Growth (PLG) strategies and worked with cross-team to spearhead CRM reactivation efforts, driving user adoption and engagement through feature prioritization and streamlined onboarding processes.
- Collaborated and helped to build more than 114 products internationally based on consultancy (DFY, DWY), advisory and working directly with incubators and accelerators
OkwanLead UX - Product Designer
Jan. 2016 - Dec. 2018RemoteSaaS | Marketing performance tool company focused on helping businesses create automated funnels and email marketing based on data analysis. Some achievements
- Acting as a Product Manager, reporting to the CEO. Responsible for the product life cycle, working in close collaboration with the CTO to evaluate product prioritization, roadmap and assisting the dev team in building and testing new features, and user flows based on Agile.
- Led and mentored the Design team in building and optimizing the product while being responsible for the UX research and design.
- Helping to increase acquisition by 22.5%, generating an activation between 21% - 28% and loyalty customers by 17%.
Piacery | Food TechSenior Product Designer
Jan. 2013 - Dec. 2015RemoteStartup focused to disrupt the food industry by allowing entrepreneurs, and small businesses to build their branded product line based on a white-label e-commerce platform. WHAT I DO
Focused on optimizing the UX of the E-commerce platform while assisting product development
Website enhancement to increase acquisition
E-commerce MVP focused on optimization
Internal tool MVP focused on sales and stock management
Leading Onboarding and customer success journey
Helping to define product roadmap and prioritizations
UX Research and UX Design
Defining target segmentation and personas
Wireframes, prototypes, information architecture, and user journey optimization
Market Research and Product Research
Facilitating Design Thinking, and Discoverability workshops
Stow | Fashion IndustryProduct Designer
Jan. 2009 - Aug. 2012RemoteB2B e-commerce | Fashion Clothes and Accessories focused on the wholesale market for USA and Mexico WHAT I DO
Focused on transitioning the product to their first-time B2B e-commerce platform
UX & UI
Market Research and UX Research
Target segmentation and personas
Product roadmap associated with the factory logistics
User journey and third-party tools alignment
Testing, wireframes, and prototypes
Departamento de Controle de Qualidade - USPInternship - Product Quality Control and ISO Certification
Jan. 2006 - Dec. 2007São Paulo Area, BrazilHelping to test products such as cars, construction materials, hygiene products, and medical supplies to guarantee the quality and safety of the product WHAT I DO
Test products to be approved for the international market and ISO certification based on strict regulations
Product Audit
Product and UX Research
Product lifecycle testing
Product Description and labeling
Packaging test
Transport test and product validity
BELAS ARTESTeacher's Assistant - Prototyping and Product Development Classroom
Jan. 2005 - Jan. 2006São Paulo Area, BrazilAssistant of the Prototyping and Product Development Classroom, for the Product Design and Architecture Degrees WHAT I DO
Build products based on carpentry, metal, plastic, and textile
Helping to build prototypes
Helping to build real products
Assisting students on how to use industrial and semi-industrial machinery
Mentoring students on:
- how to create molds
- pick materials
- structure the logistic of building a product
- testing prototypes
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