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Work Background
100DevsWeb Developer
Jan. 2022
Avocajoe BrandsCo-Founder
Dec. 2019Vancouver, British Columbia, Canada · RemoteFounded company producing avocado-based dairy alternatives with focus on improving the heart-health of consumers through a convenient source of monounsaturated fats.
Spearheaded a successful initial investment round for product development and manufacturing.
Created a new product category in the plant-based RTD coffee market.
Sourced, engaged, and advised formulation, manufacturing, and distribution partners. Sourced and engaged ingredient and packaging suppliers. Combined early customer feedback and market data to select ideal formulation, packaging and retail placement.
Worked alongside a contracted design team to create package design and company branding.
Performed retailer outreach and achieved retail placement with self distribution.
Developed and executed distributed and in-store marketing campaigns in southern California and national digital marketing campaigns in the United States.
Achieved national US distribution with UNFI partnership.
Built an omnichannel D2C ecommerce ecosystem.
Managed freight shipping and coordination with warehousing teams.
Planned product line expansion.
Big Star Sandwich Licensing Ltd.Director of Operations
Sep. 2016 - Dec. 2019Developed and executed franchise specific and regional business and marketing plans, guiding new franchises from opening to profitability, and increasing customer counts and AOV of established franchises.
Developed and implemented company-wide systems and tools from the ground up - Brand standards, operations manuals, SOPs, inventory and employee management procedures, employee training and evaluation program.
Managed franchisee selection process, including interviewing applicants and assessing suitability by a thorough due diligence process to ensure appropriateness and fit.
Lead training of new franchisees and restaurant managers.
Effectively utilized corporate resources to achieve business goals.
Supported franchise openings and post-sale transfers to new franchisees.
Built and maintained business relationships with local and national manufacturers and suppliers, investors, media, business associations, managers, and co-branding partners.
Big Star Sandwich Co.Restaurant Manager
Apr. 2013 - Jun. 2016
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