Shelley Morey

Head of Marketing @Affinity Education Group

Customer Success ManagerAccountantFinancial AnalystHead of GrowthBusiness Development Manager🏦 Finance👍 Sales & BizDevBusiness Owner💸 Marketing

Affinity Education Group has shown significant growth in the early education sector, with large growth in doubling the number of early education centres across Australia in recent years, increasing occupancy rates and imbedding a world class curriculum, delivered by our fully qualified teachers and educators. Our marketing strategies have played a crucial role in this success, with innovative campaigns and continuous engagement with parents and communities. However, we face challenges with increasing competition and changing market dynamics, as well as the evolving expectations of parents, and our feeder schools when it comes time for our little learners to start their formal education. Moving forward, our focus will be on strengthening our digital marketing efforts, enhancing our brand visibility, and creating personalized experiences for our students and parents that tie to their individual goals. We also invest in data analytics to understand market trends better and make informed decisions. We are confident that with these strategies, we can continue our growth trajectory and maintain our leading position in the education sector.

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