Robson Ribeiro - SVP Operations, Advanced Nutrients

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Work Background

Muzi ManagementAdvisor, Consultant and Interim Executive

Jun. 2014Los Angeles, CAAs an interim executive, consultant, and advisory board member, I have worked with companies across the U.S., Europe, and Brazil at various growth stages. My expertise lies in accelerating business growth through enhanced go-to-market strategies, product development, and overall business strategies. Experiences include: • Jan 2014 - Dec 2016 - Consultant and Fractional Managing Director at Rose, Sunnyside, and Urban Treez Collectives in Los Angeles, CA, leading operations planning, project management, compliance, corporate governance, strategic planning, sales, and distribution strategy, P&L management, CPG brand development, and B2C strategy. • 2011-2015 - Board Member - Nanox Tecnologia S/A. - Brazil - International Market Strategy and expansion. • 2009-2010 - Interim CEO - BSL Logistica - Brazil - Corporate structuring • 2007-2008 - Consultant - Instituto Genius - Brazil - Product Development and Sales Strategy. • 2007-2008 - Consultant - HSBC - Brazil - Home Broker Project Development and Management • 2003-2004 - Consultant - 2F Communication - Milan, Italy - Business Development • 1997-1998 - CTO - Clinica Sao Vicente - Brazil

Advanced Nutrients US LLCSenior Vice President - Global Operations

Feb. 2022 - May. 2023Los Angeles, California, United StatesAdvanced Nutrients is an international marketer and manufacturer of agricultural, home & garden, hydroponics fertilizers, and plant nutrients. • Led a diverse team of Vice Presidents in Sales, Manufacturing, Warehouse, Logistics, R&D, Legal, and IT, reporting directly to the CEO. • Managed the companies' Global P&L, successfully driving the company's expansion into strategic markets in LATAM, Africa, and Southeast Asia. • Optimized European operations by implementing improvements in production planning, inventory management, and SKU optimization for CPG, resulting in increased efficiency and cost savings. • Developed a new sales strategy, in Spain, Italy, the UK, Czech Republic, Austria, Switzerland, Italy, and Germany, expanding revenue potential to those territories. • Oversaw the global implementation of Oracle's NETSUITE ERP system. • Collaborated with IP Lawyers to develop innovative tax and intellectual property (IP) cost reduction strategies. • Renegotiated multiple contracts, effectively mitigating the company's exposure to potential risks and litigation. Achieved substantial cost savings while ensuring favorable terms and conditions for the organization. • Revitalized the company's position in the U.S. market during a slowdown by implementing a comprehensive sales strategy.

Flora CaliforniaStrategy Advisor

Aug. 2021 - Feb. 2022Greenfield, California, United StatesFlora California, Inc. is the largest licensed, vertically-integrated cannabis operation in the state of California. With over 15 acres of full-spectrum Dutch indoor greenhouse facilities, it produces a steady stream of safe, consistent, high-quality cannabis products. • Advised the CEO on strategic opportunities, providing valuable insights and recommendations to drive business growth and profitability. • Optimized inventory, packaging, distribution, and quality control standard operating procedures (SOPs), resulting in direct cost savings. • Implemented live inventory and revenue forecast systems, enhancing operational efficiency, and facilitating informed decision-making processes. • Redesigned CPG product SKUs and packaging for brand enhancement, resulting in sales growth and increased market appeal. • Managed and nurtured a strong relationship with the company's distributor in Southern California, ensuring effective collaboration and driving sales performance. • Successfully project managed the brand's participation in Hall of Flower events, showcasing the company's products and expanding brand visibility. • Assisted in business development efforts, securing deals with multiple state operators (MSOs) and retailers, fostering business growth and market expansion.

Fountain of Wellbeing Weed Dispensary North HollywoodChief Operating Officer

Jan. 2017 - Aug. 2021Los Angeles, California, United StatesFountain of Wellbeing is a vertically integrated, fully licensed Cannabis operation in Los Angeles, including cultivation, distribution and retail operations. • Oversaw buildout and continuous growth of cultivation, warehouse, logistics, wholesale distribution, sales, compliance, and retail departments. • Established Standard Operating Procedures (SOPs) for licensing, metric integration, inventory management, and retail operations. • Launched new product line, negotiated brand and white label agreements for distribution of brands like Ignite, Moonlion, Hello Place, Jayden's Juice and KNBIS • Led a Sales Team of 6 people around the state of California generating over $25M+ in Sales in 4 years of operations. • Implemented SOPs and IT Systems for cultivation, procurement, warehousing, logistics, sales management, store sales, inventory control, security monitoring, and in store digital displays. • Successfully launched new CPG brand – KNBIS - and drove it to the top 100 brand in the Californian market generating over $15M in sales over a 3-year period.

The SiliconHouseAdvisor and Startup Mentor

Jun. 2013 - Feb. 2019Mountain View, California, United StatesSilicon House specializes in facilitating business relationships between stakeholders, entrepreneurs, and companies to drive strategic innovation and acquire new business opportunities in Silicon Valley, through shared experiences, positive work relationships, and cultural exposure. The company had successfully facilitated profitable relationships between hundreds of people and companies, driving their willingness to participate in innovative and entrepreneurship programs in Mountain View, California. • Led, conceptualized, and established mentorship programs for all participants from different parts of the world to Silicon Valley. • Developed a business model which described the rationale of how the organization creates, delivers, and captures value to generate steady revenues, attract investment, recruit talent, and motivate management and staff. • Provided support to startups on process design and modeling making use of design thinking and business model canvas. • Collaborated with and provided analysis and investment ideas to startups, startup incubators and venture capital companies including Plug and Play, Stanford University, Andreessen Horowitz, and Samsung Ventures.

Agile Contents, S.L.Managing Director - Brazil

Aug. 2011 - Mar. 2013São Paulo Area, BrazilAgile Content is a Spanish public company that provides technology solutions and professional services to large editorial corporations and brands with technology tools for increased efficiency in the publication, distribution, and monetization of content and audiences. - Started the companies’ office in Sao Paulo, Brazil, found and built out corporate offices, coordinated legal affairs for local incorporation, hired and managed technical and sales teams. - Led the acquisition of a local competitor, supporting due diligence and contract negotiations as well as team integration and customer migration. - Oversaw software development projects, coordinating efforts between teams in Barcelona and Sao Paulo. - Implemented a go-to-market plan in partnership with the global CEO to reach out to the top media and broadcast groups in Brazil. - Pitched, negotiated, and sold large-scale digital content management systems to editorial groups (Editora 3, Estadão and RBS Media Group), TV Networks (AmazonSaT and Globo TV Network), reaching considerable revenues for the company’s first 4 quarters of operation.

Grupo Mix de ComunicaçãoDirector of IT and Innovation

Nov. 2008 - Aug. 2011São Paulo, BrazilGrupo Mix Comunicação belongs to Objetivo Group, a $2.5B education and communications group in Sao Paulo, Brazil. The communications arm has 2 TV stations, 22 Radio affiliates and 2 high trafficked websites. - Worked with the CEO and Managing director to build a triple-play integration with properties on the web, radio and tv using a single tapeless system. - Worked together with multi-discipline teams; finance, production, Tv/radio engineering, operations, IT and sales, to map business processes and translate them into systems and hardware capable of saving resources and maximizing revenues for the group. - Worked with contractors from 3 countries (Brazil, Italy and US) putting together RFPs for all the systems necessary to acquire, encode and distribute content internally and to affiliate partners. Reduced project budget by 30% from initial quotes. - Coordinated a team of broadcast engineers, web and software developers to migrate Broadcast Systems from BETACAM to Tapeless using technologies like Omneon (currently Harmonic), Windows Servers, Etere MAM and custom software from Labone Systems (CMS & Transcoding). I had a hands-on role in this project and was responsible for all systems setup and integration with traditional broadcast system in studios, editing suites, master control and video service.

LabOne Systems (now Agile Contents)Managing Director - Milan

Oct. 2003 - Mar. 2007Milan Area, Italy• Collaborated with the CTO to develop exclusive products geared towards digital media management and broadcasting. • Significantly increased revenue negotiating contracts and closing deals with Telecom Italia, INET, Eutelia, Terra Networks, and Telmex. • Coordinated the setup and broadcast of important events in Italy, such as the Burial of Pope John Paul II and the Winter Olympics in Torino. • Expanded the company's business to Italy and Latin America, giving it the potential to expose the company's products and services to a broader audience, increasing the audience base and boosting revenue. • The company was later acquired by Agile Content.

Infinite Space SystemsChief Operating Officer

Jun. 2001 - Sep. 2003West Palm Beach, Florida AreaInspace was a startup created to be the Netflix for Spanish and Latin American content. Responsible for operations and strategy, I signed content deals in multiple countries, designed the portal, and built a state-of-the-art content acquisition, management, and distribution software platform for the business. The company was sold to Labone Systems.

RealnetworksRegional Manager, South America, Spain and Portugal

Jun. 1997 - Jun. 2001Seattle, USA- Started the company's activities in Rio de Janeiro in June 1997 opening the office and contracted Arthur Andersen to support the hiring of employees and turnover of customers from Brazil. - Participated directly in planning and implementing the first two `Big Brother` webcasts, produced by Telefónica / Terra Networks in Spain and England with record ratings in the internet world. - Closed the first significant business of digital media in Latin America with Globo Organization, creating the first online music system in the region - RadioClick. - Negotiated and closed deals with major Telcos and Content Owners in Mexico (Telmex), Spain (Telefonica), Chile (Canal 13), Argentina (UOL Argentina) and Colombia (RCN). - As a sales executive, in 2000 received the award for Outstanding Sales Performance for the turnover closed by my team in Latin America. - Coordinated a team of 15+ people in 4 countries with P&L responsibility. - At the beginning of Latin American operations in 1998, the company had less than 10,000 installations of RealPlayer and revenues of $ 250,000 annually. At the end of my term, we delivered revenues of $ 13 million and an installed base of more than 10 million RealPlayer apps in Latin America.