Carlos Proaño

Marketing Manager and Consultant @TLM3

Executive CoachChannel MarketingStrategic Marketing🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner👍 Sales & BizDev🐦 Design🧨 Consulting🧮 Education🏐 Sports✨ Business OwnerBrand Marketing ManagerCommunications ManagerChanel ManagerMarketing Analytics ManagerProduct DesignerCommunication DesignerLecturerLife CoachingSoft Skills TrainerAdvisorCustomer Researcher🎓 StudentMarketing DirectorMBAProfessorProduct Consultant

Carlos is a highly experienced marketing professional with a strong background in strategy and consulting. As the current Marketing Manager and Consultant at TLM, he is responsible for leading client’s brand marketing efforts and providing key insights to optimize business performance. Carlos brings with him 20 years of experience in the marketing industry in various countries, having honed his skills in areas such as digital marketing, brand strategy, trade marketing and market research. He possesses a keen understanding of consumer behavior and market trends, which he leverages to develop effective marketing strategies. Carlos is well-recognized for his exceptional leadership skills and his ability to drive revenue growth. He holds degrees in Marketing, Business Administration and Consulting, further solidifying his expertise in the field.

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Work Background

SamanaManaging Director

Jan. 2024Quito, Pichincha, Ecuador · On-siteStrategic and operation director.

SamanaEcosystem & Project Manager, Founder

Jul. 2020 - Mar. 2024Quito, Pichincha, EcuadorFull project accountability: design, management and implementation. Samana is a private research and education initiative in regenerative agriculture, reforestation, syntropy and permaculture. Seeks to influence and help to revert the Andes' environmental, soil and water degradation due to outdated agricultural and water practices. Member of the international network Rede Água se Planta.

Liderazgo MindfulMental Fitness, Mindfulness & Spirituality Coach, Founder

Nov. 2019Quito, Pichincha, EcuadorWe bring mindful leadership to your company. Our purpose is to develop people to strengthen their leadership within companies and thus promote productivity, innovation and well being. We use the latest development in neuroscience, leadership, contemplative practices, mindfulness, psychology, organizational development and management. We invite you to unlock your true potential and that of all your company's leaders.

International Academic Program (IAP)Research Symposium Participant

Jun. 2019 - Jun. 2019On the campus of Harvard University in Cambridge, MassachusettsResearch symposium, Management Research Trends: Nurturing Innovation, organized by the International Academic Program (IAP) with institutional support from Universidad Autónoma de Madrid (UAM), the David Rockefeller Center for Latin American Studies at Harvard University (DRCLAS), and the Harvard Innovation Lab. The IAP-UAM-DRCLAS symposia and workshops provide relevant, current, and innovative insights into diverse topics taught by leading world-class professors from Harvard University and the Massachusetts Institute of Technology (MIT). Participants share knowledge, outline questions and formulate theories regarding the state of affairs in their areas of work, research, and teaching, always with a global emphasis and with the highest standards of excellence.

Search Inside Yourself Leadership Institute (SIYLI)Certified Emotional Intelligence and Mindfulness Teacher

Mar. 2019WorldwideSIYLI was born at Google and delivers science-based training on mindfulness and emotional intelligence for the modern workplace. Over 20,000 people have taken the SIY program in more than 100 cities. I have delivered workshops and keynotes at companies and non-profits to help drive measurable employee performance, happiness, innovation, and leadership. - A rigorous certification process and study of neuroscience, mindfulness, emotional intelligence, and leadership. - Training conducted with expert SIY Teachers and field experts in neuroscience, emotional intelligence, and mindfulness. - Certification by a panel of SIYLI’s expert faculty.

Escuela de Empresas USFQTeacher, Executive Education

Jan. 2016Universidad San Francisco de QuitoTeach and motivate experienced managers and business owners.

TLM3Consultant, Coach & Founder

Jan. 2015QuitoConsulting service. Marketing and commercial strategy outsourcing for business owners and managers. Currently advising clients of all sizes and capacites: multinational, multilatin, big, medium, small and startups/entrepreneurs. Marketing: marketing plans and best practices, corporate and product branding, image and PR, communication, best practices. Commercial: commercial plans and best practices, business development, sales structuring, sales team management, compensation plans...

Ecuador Green Building CouncilMember Board Of Directors

Dec. 2013 - Sep. 2018Quito

FV AndinaMarketing Manager

Nov. 2013 - Dec. 2018Quito, EcuadorCreate, define and lead the corporate Marketing Strategy for Andean Region and Caribbean and its execution. Lead, manage and motivate a high performing team of 35 bright individuals. Coordinate and motivate all areas and departments in order to execute the Marketing Strategy.

EPACEMHead of Marketing

Oct. 2012 - Nov. 2013QuitoEnergy generation company based on the cultivation, extraction, refinement and commercialization of oilseeds, food and hygene products. Empresa de generación rentable de energía a través del cultivo, extracción, refinamiento y comercialización de oleaginosas y productos alimenticios y de limpieza.

Aglomerados Cotopaxi S.A.Head of Marketing

Jul. 2009 - Sep. 2012Quito, EcuadorThe mission is to provide customers with the best solutions in wood products, fostering human development and sustainable management of forestry resources. Aglomerados Cotopaxi has over 35 years of operation and a consolidated leadership as the largest lumber industry in Ecuador with an annual production exceeding 130,000 cubic meters. It has forestry assets of 14,000 hectares with 11,000 hectares planted with radiata and patula pine, and the remaining 20% allocated to preservation of the areas’ own ecosystems, native forests, protection of hydrographic basins and other environmental benefits.

Camara de Comercio e Industria Ecuatoriano Colombiana, CAMECOLDirector

Jan. 2009 - Dec. 2011

El Kiosko DecoracionesMember Board Of Directors

Sep. 2008 - Jan. 2019Quito, EcuadorEl Kiosko and El K have for more than 25 years advised and executed interior design, construction and decoration projects and services. / El Kiosko Decoraciones y El K, por más de 25 años, han asesorado y ejecutado proyectos y servicios de decoración, construcción y diseño interior.

Refinery of Quito (collaboration with PetroEcuador and Quito City Hall)Consultant

Jul. 2008 - Sep. 2008Quito, EcuadorRefinery project, collaboration with City Hall and PetroEcuador. Objective: build a low environmental impact refinery in order to improve gasoline and air quality of the Metropolitan District of Quito and the New Quito International Airport -Conducted strategic feasibility study and financing assessment.

TamoilSummer Associate

Jun. 2008 - Jul. 2008Rotterdam Area, Netherlands-Collected and analyzed customer data from Dutch network of gas stations. -Gathered information to understand costumer behavior and create a customer profile.

QuimasocMarketing and Sales Manager

Jan. 2005 - Sep. 2007Quito, EcuadorChemical specialty manufacturer with four application areas -Coordinated corporate image and designed brands of approximately 300 products -Identified new markets and created two new product lines that account for 9% of overall sales and are the new sources of growth for the company -Solid team-building skills, assembled a sales team and led 15 people increasing monthly sales by 10% -Worked to obtain strategic alliances -Restructured commercial division resulting in important cost savings -Improved account receivables, debt administration and commission fees: 6% shorter collections and 10% less bad debts -Supported Responsible Care, the chemical industry's global environmental commitment program

Marcus EvansAccount Executive, Inside Sales

Jan. 2004 - Dec. 2004Greater Detroit AreaBusiness summits for senior decision makers -Sold, cold-called and pitched summit packages to Fortune 500 CEOs and other top level executives -Generated hundreds of sales leads and prospect lists for the Supply Chain Summit

IBM Deutschland GmbHTrainee

Sep. 2003 - Dec. 2003Stuttgart Area, GermanyPersonal Systems Division / IBM University Education -Updated database of business partners for internet dealer locator interface -Assisted manager of internal marketing program Partner World -Redesigned and modernized the newsletter for business partners -Proposed, planned, developed and successfully published two e-learning courses and exams

ConfitecaTrainee

Jun. 2001 - Aug. 2001Quito, EcuadorConfectionery production and store-to-store distribution of consumer products -Executed a survey of company's market presence in the city of Guayaquil -Examined and analyzed research conducted by a marketing research company -Participated in development of sales promotions and sales forecasting -Monitored the company's publicity campaign during the 2002 Soccer World Cup

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