Laura Braden

Owner @On Message, LLC

Brand ManagementAdvisorConsumer IndustryContent managementBloggerPower & UtilitiesCampaign ManagementLife Science & Health CareCANNABISProducts & Construction💼 C-level ExecutiveGovernment & Public ServicesProducerCMOCommunications and MediaTechnology👍 Sales & BizDevGas & Chemicals📝 Influencer or BloggerOilStrategic MarketingContent CreationMarketing Director💸 MarketingExecutive CoachCommunications ManagerGraphic Designer🐦 DesignCommunication Designer🧨 Consulting🎥 EntertainmentEditorCopywriterPolitical ConsultantPresentation DesignerPR ManagerContent Manager

20+ Years of Experience 🎉 Strategic Communications, Marketing, Content & Public Affairs Consultant 📣 Story-teller 🎙️ Problem Solver 🧩 AI Wrangler 🤖 CA & TN 🧡

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Work Background

On Message, LLCOwner

Nov. 2015Knoxville, Tennessee, United States · RemoteCurrently serving energy, infrastructure, healthcare, trauma-informed, and cannabis clients with advocacy communications, content strategy/creation, messaging, video/podcast production, crisis communications, media strategy/outreach, and reputation management services. Visit onmessage.co for more information. (formerly LBQ Strategies, LLC)

Campaign for Trauma-Informed Policy & Practice (CTIPP)Director of Communications and Outreach

Mar. 2022Washington, District of Columbia, United States• Responsible for strategic internal and external communications across all platforms and channels, including messaging, earned media, websites, collateral materials, stakeholder engagement, and social media.

MKTNGVice President of Public Relations

Feb. 2023Sacramento, California, United States · Remote

California Medical AssociationCommunications Strategist

Sep. 2019 - Mar. 2022Sacramento, California, United States• Served on COVID-19 Task Force.

California Medical AssociationVice President of Communications

Jul. 2016 - Sep. 2019Sacramento, California Area• Crafted, executed, and delivered results-oriented marketing and communications strategies to nearly 50,000 physician members, media, health care stakeholders, and policymakers. • Recruited, supervised and/or mentored a team of ten staff and consultants: $1 million+ annual department budget. • Oversaw content strategy and the development of collateral materials, including marketing campaigns, press releases, fact sheets, graphic design, advocacy op-eds, newsletters, website content, videos, and social media. • Ensured content was maximized and optimized across multiple channels and platforms to maximize brand awareness and engagement. • Spearheaded project to update the brand and website for CMA, CALPAC, Physicians for a Health California (PHC), and over 20 county medical societies. • Launched a pride in profession campaign (#CMAdocs), social media ambassadorship program, media surrogate database, and members-only mobile app that included event functionality, member profile integration, push notifications, and advocacy alerts. • Served as communication liaison on ballot proposition campaigns: Yes on Proposition 56 (2016), Yes on Proposition 55 (2016), No on Proposition 61 (2016), Yes on Proposition 64 (2016) and No on Proposition 8 (2018).

Sacramento KingsSenior Director of Communications

Jan. 2014 - Nov. 2015Sacramento, California Area• Developed, coordinated, and directed all public relations for the Sacramento Kings business operations, including Golden 1 Center and Downtown Commons (DOCO). • Managed team of seven staff and consultants; $330,000+ annual department budget. • Led public affairs campaign to secure City Council’s unanimous support for acquiring an $8 million Jeff Koons sculpture for Golden 1 Center’s plaza. Represented the organization during the Sacramento streetcar and Fix RT campaigns. • Served as advance/media liaison for NBA-sponsored trips to China and India.

Braden Strategies, LLCOwner

Jan. 2011 - Jan. 2014Sacramento, California Area• Public relations, social media, and public affairs firm representing technology, economic development, infrastructure, political, startup, and education clients.

Californians for Schwarzenegger 2006Events Director

May. 2006 - Nov. 2006Sacramento, California Area• Responsible for ensuring that campaign events – including news conferences, rallies, and regional bus tours – were organized and executed successfully, with appropriate messages communicated effectively. • Managed internal events team comprised of advance, political, communications and field staff.

Mercury Public AffairsVice President

Apr. 2008 - Jan. 2011Sacramento, California Area• Served as day-to-day contact to political, energy, pharmaceutical, infrastructure, consumer electronics, and sports clients. • Developed and executed public affairs and earned media campaigns at the local, state, and national levels; managed junior staff, sub-contractors, consultants, and vendors. -- Served three months in the Gulf Coast, assisting BP with their 2010 oil spill response efforts, which included managing state consultants and executing stakeholder/community events and news conferences throughout Louisiana, Alabama, Mississippi, and Florida. -- Served as press secretary against Proposition 23, which would have suspended California's landmark clean energy and climate solutions law, AB 32. -- Served as communications director for a national campaign to promote life-cycle budgeting as an effective method to maximize infrastructure investment. -- Served as communications director for Building America’s Future, a national and bipartisan infrastructure coalition co-chaired by Governor Arnold Schwarzenegger (R-CA), Governor Ed Rendell (D-PA), and Mayor Michael Bloomberg (I-NYC). • Designed and executed the firm’s California social media campaigns.

State of CaliforniaDeputy Communications Director in the Office of Governor Arnold Schwarzenegger

Mar. 2006 - Apr. 2008Sacramento, California Area• Developed and executed state, national and international earned media campaigns on Governor's economic, infrastructure, energy, and agricultural policies. • Designed surrogate programs to amplify Governor’s policy agenda. • Directed and staffed Governor’s international and entertainment interviews, commercials, and photo shoots. • Managed communications staff for state departments/agencies: Labor and Workforce Development, State and Consumer Services, Veterans’ Affairs, California National Guard, and Food and Agriculture.

DCI GroupSenior Account Manager

Aug. 2003 - Feb. 2006Washington D.C. Metro Area• Served day-to-day contact with education, political, energy, and pharmaceutical clients. -- Served as press secretary for Progress for America during social security reform and Supreme Court nomination campaigns (Roberts, Miers, and Alito). -- Served as advance/press secretary for a delegation of experts and journalists to international United Nations global warming conferences in Buenos Aires and Montreal. • Managed grassroots and public relations consultants to secure state press coverage to supplement nationally earned media campaigns. • Drafted press releases, op-eds, and website content; maintained extensive media lists.