ICAS - The Professional Body of CAsBusiness Development Manager
Nov. 2014 - Jan. 2016Edinburgh, United KingdomICAS is a professional body for around 19,500 world-class businessmen and women who work in the UK and in more than 100 countries around the world. Our members have all achieved the internationally recognised and respected CA qualification (Chartered Accountant). We are an educator, examiner, regulator, and thought leader. My role at ICAS, which is the professional body of Chartered Accountants, was to help support businesses that wanted to engage with the accountancy sector across the UK. I was therefore responsible for managing the budgets for marketing events and partnerships to grow new business connections and build revenue and sell print, online, and event advertising space. Key achievements include: • Increased ICAS advertising income by 30% in year 1
• Grew meeting room and event hire revenue by 300%
• Managed a small team of marketing and social media specialists
• Managing large partnership and Brands Specialities: Sales, networking, communications, business development and creating new business connections.