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Work Background
Spring Insight, LLCMarketing Project Manager
Jul. 2023Remote · RemoteClient facing work:
● Manage monthly marketing client retainer work and project based initiatives
● Brainstorm and present marketing and audience acquisition strategies to clients
● Oversee all aspects of project management related to the delivery of marketing client work
● Communicate with clients regarding strategy, plans and execution of all project related details
● Facilitate the creation of social and blog graphics with outsourced contractors
● Publish digital marketing content using robust tech stack of tools
● Schedule, plan, and run marketing client meetings Internal work:
● Create and assist in the content strategy for internal marketing purposes
● Contribute to the formatting and design of all CRM and project management tools
● Publish marketing materials using robust tech stack of tools
● Schedule, plan, and run weekly internal team meetings
Spring ThreeCopywriter and Community Success Manager
Aug. 2021 - Aug. 2023Remote · Remote
Soundview, Inc.Senior Editor
Mar. 2019Remote · Remote
Various Fractional ContractsCopywriter/Editor/Marketer
Jan. 2017Remote · Remote
Self-EmployedFreelance Writer and Marketer
Jan. 2017A competent partner who contributes to business growth. Depth of experience creating compelling marketing copy and digital strategy for service-based businesses. Synthesizer with broad business acumen and knowledge base. Especially effective with email marketing, article and blog writing, digital campaign conception, social caption creation, and community engagement.
Greenleaf Book GroupSpecial Projects
Jan. 2012 - Jul. 2015Austin, Texas AreaSupported the Author Platform Development program in developing content, writing articles and blog posts, creating content calendars, managing endorsement outreach campaigns, and rights acquisitions.
Career BreakFull-time parenting
Oct. 2011 - Jan. 2017Houston and Dallas TexasChose to stay home as a fully-engaged parent.
Greenleaf Book GroupDistribution Manager
Aug. 2007 - Oct. 2011Austin, TXMulti-faceted role involving client relations, product sales, market positioning, and internal operations. Provided exceptional level of service and consultation to a client list of over 450 authors and publishers in order to maximize the performance of their book in the retail and wholesale book trade. Identified, pursued, and negotiated revenue-generating areas of growth for the company including digital sales, international distribution partnerships, rights acquisitions, and special sales. Positioned each project for retail success through the development of effective sales collateral, market differentiation, and competitively appropriate product specifications. Pitched products in ways that highlighted the market viability of the content, the author's platform, and the plans for consumer demand-generating publicity efforts. Managed an independent sales force of over 25 reps in the field, providing them with the tools and information needed to secure buys and manage the long-term placement of inventory. Negotiated promotions of titles with retail buyers to maximize book sales and title exposure in the trade. Oversaw third-party warehousing and fulfillment operations including inventory management, cost controls, and revenue. Managed intricate supply chain to ensure a balance of supply and demand and minimize losses.
Austin ISD2nd Grade Teacher
Aug. 2004 - May. 2007Teacher:
Designed, implemented, and revised all lessons for varying content areas
Assessed student performance and analyzed data to achieve learning goals
Communicated effectively with all stake holders-parents, guardians, administrators, fellow teachers
Targeted academically low performing students with daily interventions and achieved high academic improvement
Team Leader:
Served as liaison between administrators and team members
Coordinated team projects and presentations
Participated in campus Leadership Committee with the principal
PBS Internal Coach:
Designed campus-wide Positive Behavior Support System
Trained staff on best practices for school-wide behavior support
Problem-solved with staff to find unique solutions to support campus-wide behavior concerns
Analyzed data with team members, administrators, and district support staff to make decisions regarding campus-wide behavior support plans
MuzakAccount Executive
Sep. 2000 - Aug. 2002Independently designed and implemented direct marketing campaigns
Prepared and delivered sales presentations to potential clients
Exceeded monthly sales quotas consistently
Communicated effectively with customers, management, and technicians both verbally and in writing
Responsible for all details of sales process from initial contact to close
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