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Work Background
Expedia Group Media SolutionsClient Success/Campaign Manager
Jun. 2024Chicago, Illinois, United States• Foster client relationships to ensure campaigns are launched promptly with effective communication and management of procedures, timelines, and assets • Manage 30 multi-platform media campaigns simultaneously using Salesforce, Jira, and Sharepoint in collaboration with creative, finance, sales, and data analytics, serving as liaison across teams • Successfully launched over 40 Display and social media campaigns for unique cities/Destination Marketing Organizations, airlines, and cruise lines driving project efficiency to ensure client satisfaction • Leverage Google Ad Manager data and analytics to present campaign performance results to stakeholders to inform campaign effectiveness and develop strategic improvements that are pitched to drive higher ROAS • Implement data-driven communication strategies, driving brand growth and customer engagement by integrating CRM analytics to enhance the ROI of paid media and other digital advertising KPIs
Express ScriptsCampaign Execution Manager
May. 2021 - Dec. 2023• Led cross-functional teams in managing scope, budget, deliverables, and timelines for pharmaceutical campaigns, increasing project efficiency to achieve a $1.8 million cost reduction over 2 years
• Employed Jira, Confluence, and Smartsheets to monitor and adjust campaign execution in real-time, enhancing collaborative documentation and execution efficacy
• Developed a richer omni-channel user experience with Branch I/O integration and Deep Linking for all email, text, and mobile app campaigns, utilizing Adobe Analytics to track customer journeys
• Guided communication strategy with market research and surveys to accurately capture patient needs
• Ensured pharmaceutical legal compliance in collaboration with creative teams for copywriting efforts, safeguarding against PHI and privacy regulation issues
CapgeminiPaid Media Strategist
Apr. 2021 - Oct. 2021Chicago, Illinois, United States• Managed and optimized high-volume integrated marketing campaigns across paid search and social using Google Campaign Manager, focusing on attribution modeling to enhance media buying strategies
• Executed paid search and social media strategies centered on the customer experience to achieve organizational goals, utilizing audience targeting, content planning, and campaign optimization
• Used Google Ads and Bing Ads for efficient media planning and keyword bidding of high traffic Dynamic, Responsive, and Expanded Search Ads to drive greater reach and lower CPC weekly
• Optimized Programmatic ad campaigns, targeting audiences across DV 360 and Meta Ads using proper media tagging, UTM codes, and data analytics for a more comprehensive audience analysis
• Partnered with the creative agency teams to amplify content and copy, boosting social engagement
• Presented insightful performance dashboards, facilitating data-driven decisions for improved CPC, CTR, AOV, and ROAS
Alliance EntertainmentMarketing Manager
Apr. 2017 - Apr. 2021Greater Chicago Area• Supervised marketing team to align budget and timelines with monthly KPIs, utilizing Google Analytics to optimize and plan media promotions or A/B split tests for 10 retail brands and clients
• Developed and tracked performance of integrated multi-channel marketing campaigns, ensuring cohesive messaging and optimal engagement through the strategic use of CRM database analytics
• Implemented GA4 tagging and Conversion API with respect to CCPA and GDPR to optimize retargeting for paid search & social media campaigns, utilizing Google Analytics to double ROAS within a year
• Enhanced Search Engine Optimization through targeted content, keywords, and metatags within the HTML of landing pages, simplifying the process with Google Tag Manager
• Streamlined the SOPs for print distribution, social media, & email marketing automation using Microsoft Word, Excel, and SQL, enhancing operational efficiency and campaign effectiveness
Alliance EntertainmentMarketing Coordinator
Feb. 2016 - Apr. 2017Greater Chicago Area• Cultivated relationship with Turner Classic Movies while managing email, PPC, and print promotions
• Increased brand awareness of over 9 niche product lines using social media and display media ads
Fred Astaire Dance StudioMarketing Specialist
Jan. 2015 - Oct. 2015Northbrook, Illinois, United States• Promoted multicultural events and lessons to potential clients via email, SMS, and social media
• Fostered relationships with diverse social clubs to host monthly events at Chicagoland studios
Robert Morris University, Chicago, ILAdvertising Manager
Jun. 2013 - Jun. 2014• Innovated advertising strategy and developed a new Media Kit, empowering the team to secure local business advertisements and generate significant profit margins for the newspaper, achieving financial independence from school subsidies
Rincon Family ServicesMarketing Coordinator
Jun. 2013 - Jan. 2014Chicago, IL• Distributed monthly newsletters and print advertising to community for increased brand awareness
• Planned and promoted successful public fundraisers, utilizing sponsored auctions and press releases
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