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Work Background
TINQINHead of Product Management
Apr. 2024Sofia, Bulgaria- Spearheaded the design, development, and MVP launch of 10 eIDAS 2.0-compliant digital identity products under the Kipmi brand, including the Kipmi mobile apps, enabling TINQIN’s strategic expansion into qualified trust services.
- Achieved 40%+ operational efficiency improvement by leading an agile transformation and optimizing organizational structure and company processes.
- Directed a portfolio of 10 product domains, leading a team of 24+ product managers to build a scalable mobile identity platform and supporting infrastructure from scratch.
- Repositioned three key products in the digital trust space (signature, regtech and KYC solutions), boosting market visibility and customer engagement.
- Established a scalable product management function, aligning workforce growth with portfolio expansion to support the company’s transition from a service to a product-led organization.
- Implemented people management processes including hiring, goal setting and performance development plans.
ScalefocusHead of Product Management
Mar. 2022 - Apr. 2024Bulgaria- Directed a high-performing Product Team consisting of four Product Managers, collectively steering the whole shopping experience of the Shutterfly.com product roadmap
- Entrusted with comprehensive people management functions, encompassing recruitment, objective/goal-setting and other critical personnel-focused activities. Simultaneously, maintained oversight of delivery management for the entire team.
- Collaborated cross-functionally with engineering, business and product director leads for the whole product team, to ensure the client company's product vision and product strategy aligns with the provided delivery from the whole product team.
ScalefocusProduct Management Team Lead
Feb. 2022 - Mar. 2024Sofia, BulgariaTechnology Team Lead for Product Management team
ScalefocusProduct Delivery Manager
Dec. 2021 - Dec. 2023Sofia, Bulgaria
ScalefocusSenior Product Manager
Sep. 2021 - Dec. 2023Sofia, Bulgaria
PairingProduct and Project Manager
Sep. 2021 - Jan. 2022BelgiumProject operations and product manager, leading a development scrum team, working on custom solutions for the online gambling industry.
SnapfishProduct Lead for Commerce BE
Feb. 2021 - Mar. 2022Sofia, BulgariaLead the product development initiatives for the whole Commerce BE and Cart FE domains within Snapfish, consisting of 6 agile scrum teams. Lead the whole product lifecycle for various initiatives, such as internal promotional tooling, Cart modernization, BE integrations and migrations, Android and iOS applications new feature development and more.
ScalefocusExpert Product Manager
Apr. 2020 - Sep. 2021Sofia, Bulgaria
Alyum SolutionsProduct Solutions Manager
Mar. 2019 - Sep. 2023BulgariaDigitalization solutions, Product marketing management, Web development and social media marketing for several freelance projects within the hospitality and tourism industry.
ScalefocusProduct Manager
Nov. 2018 - Apr. 2020Sofia, Bulgaria
ShutterflySenior Product Manager | Cart & Checkout
Nov. 2018 - Apr. 2024- Owned end-to-end product strategy and delivery for the cart and checkout domain at Shutterfly, leading cross-functional teams to optimize conversion, streamline user experience and support multi-region compliance at scale.
- Championed the design, development and enhancement of numerous front-end and back-end features, optimizing user experience and functionality.
- Rigorously analyzed user feedback, industry trends, and competitive benchmarks, ensuring our products consistently met and exceeded market expectations.
- Conducted user research to identify customer needs and preferences, which informed product development decisions.
- Regularly collaborated with cross-functional teams, including marketing, engineering, and sales, ensuring alignment of product strategies with overarching company objectives,market demands and strategic planning initiatives.
- Identified and eliminated bottlenecks in the product development process, resulting in a significant reduction in development time.
- Conducted regular A/B testing initiatives to optimize conversion rates and other core KPIs across the checkout experience.
DXC TechnologyProduct Owner
Jan. 2018 - Oct. 2018Sofia, BulgariaActed as a Product owner, official title was Implementation specialist
DXC TechnologyBusiness Process Management Specialist
Apr. 2017 - Jan. 2018Business Park SofiaActed as project coordinator/business analyst/product owner
Hewlett Packard EnterpriseBusiness Process Management Specialist
Dec. 2015 - Apr. 2017Business Park Sofia
Biletnik Ltd.Head of Product Development
Dec. 2015 - Mar. 2017Sofia, BulgariaAn innovative solution for ticketing and event management, aimed at digitalizing the event management industry. Built a product strategy and implementation plan, lead an agile scrum team for the development, self-funded and organised the market penetration. Closed the venture due to lack of sponsorship and regulatory issues for the B2B adoption.
Mahatma Ltd.Product Business Development Manager
Aug. 2012 - Jul. 2015Copenhagen Area, DenmarkKondora-Melhezedek's Danish office was created to expand the mission of the company's services worldwide. I was hired as a project/product consultant, to work closely with Kondora’s team, to help create the company’s new brand image and its internationalization:
• Creation of web identity (Website, social media presence, video marketing creation);
• Business model generation, strategy development, creating a company development
strategy and managing the business' market development;
• Organization, execution and management of 8 events and 3 seminars for 2015 alone, resulting in more than 100 unique participants;
• Contacting potential partners and clients, as well managing meetings. Advising CEO for
important decisions and guiding Kondora’s clients in making informed decisions.
My terms there were ended after the major business development activities took place and the company was acting and developing on its own phase.
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