Best Pay Per Click MarketingGoogle AdWords | Bing Ads | Facebook Ads | PPC Marketing Expert
Jan. 2017 - Jun. 2020WHAT I DO:
As a Pay Per Click (PPC) marketing consultant, I help medium and large size businesses achieve the perfect mix to gain PPC traffic from multiple marketing channels, help create/improve marketing funnels, and increase overall brand awareness. HOW WE DO IT:
After being in SEM trenches, we have learned there is no step-by-step guide on how to create successful PPC campaigns. Meaning, online marketing is about human response & behavior throughout the entire process starting from searching for what they need, viewing the ad, reacting to the ad, hitting the landing page, and resulting in lead generation. PPC is all about pinpoint precision & market adaption. Seasonal products will always have a different marketing approach than for example, Personal Injury attorneys. Each niche is unique therefore, each campaign setup consists of careful planning, keyword & competitor research, & most of all – proper execution in order to maximize results. WHY IT WORKS:
Think about this – Do you really think the Italian engineer Giovanni de la Fontana had a DIY guide to inventing the first bicycle? Just like bicycles, no business is alike. Every company has its own specific Key Performance Indicators (KPIs) and goals they want to achieve. That, combined with precision planning is what creates those “unicorn” campaigns that achieve absolutely insane results! WHY IT MATTERS:
The rule of thumb – don’t trust computers with your money. Just like you wouldn’t let a computer call your customers to up-sell your product / service - Best PPC Marketing takes pride in analyzing and managing advertising accounts by hand. There are many factors that can interfere with automatic advertising algorithms – such as holiday seasons, random low performing days, etc. They see all numbers the same, in other words computers follow human given orders. Why not trust the human that's capable of giving data-driven orders in the first place?