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Work Background
Dendro Technologies Inc (CalmiGo)Product Marketing and Conversion Lead
Jul. 2021 - Dec. 2023Tel Aviv, Israel• Planned and executed the CRO strategy and improved website and funnel conversion
• Created and prioritised a testing roadmap for most focal parts of the website based on business KPIs
• Conducted user testing, mock-ups, and collaborations with designer to improve UX/UI
• Generated complex reports and dashboards in Power Query to analyse campaign efforts
• Established a QA process for sprints
• Planned and executed email campaigns, A/B tests and flows in Klaviyo contributing to 15 ROAS points improvement
PlariumProduct Marketing Manager
Jun. 2020 - Jul. 2021• Launched Go-to-market plans and roadmaps for new games
• Calculated ROAS predictions for potential partner games
• Planned and managed the launch with all departments involved
PlariumOnline Media Manager
May. 2017 - May. 2020Herzliya, Tel Aviv District, Israel• Managed monthly budgets up to $1M with affiliates
• Established, managed and optimised Facebook desktop activity for our top game reaching monthly ROAS goals
• Developed new creatives concepts and conversion funnels
ironSourceAdvertiser Account Manager
Jan. 2016 - Apr. 2017Tel Aviv• Managed and upsold a portfolio of clients across various verticals, such as utilities and gaming and gambling utilizing ironSource’s internal platforms
• Worked with different ad units within the mobile spectrum, i.e., incent CPI and CPE, display and rewarded video campaigns as well as ran and planned burst and sustain campaigns while optimising towards the clients’ KPIs and ROI goals
Supersonic (Merged with ironSource)Advertiser Account Manager
Nov. 2015 - Dec. 2015Tel Aviv
Media Shakers CorpSenior Media Buyer
Jun. 2015 - Oct. 2015
Media Shakers CorpMedia Buyer
May. 2014 - May. 2015• Recruiting and managing new publishers from integration to launch
• Performing on-going support and optimisation:acquisition, engagement, retention and monetisation
• Buying and negotiating online media for display, mobile and video (RevShare/CPM/CPC/CPA)
• Managing and optimising existing publisher accounts across various platforms (Appnexus, ADK2, Admeta, Smaato, Mobfox, Convert, Epom)
AvaTradeCustomer Retention Manager
Mar. 2012 - May. 2014Managed and analysed existing customers’ trading accounts
and providing them with solutions.
• Visited clients and partners and represented Ava Trade Ltd. at
trade shows in DACH countries.
• Managed existing and established new IBs and affiliates.
AvaTradeCustomer Support Representative
Jul. 2011 - Feb. 2012Employee of the year for exceptional service, professionalism and dedication to the company • Dealing with clients and resolving their problems on a daily basis
• Translation work (English – German)
• Support of the department
CitiJunior Project Manager
Feb. 2009 - Jul. 20096-months-placement • Creation and supervision of advertising and other supporting material
• Interaction with creative agencies and other departments within the bank
• Preparation of presentations, analysis and evaluation of data
Life WaveGeneral Assistant to VP Sales & Marketing Coordinator
Jul. 2007 - Aug. 2007IsraelSummer placement in market research
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