Júlia Vianna

Strategy Director @Bold

Influencer Marketing ManagerMarketing Director💸 Marketing📝 Influencer or BloggerBrand Marketing ManagerCommunications ManagerContent Manager

I hold the position of Director of Strategic Planning, Data & Brand Reputation at Bold. Over the past 3 years, I have had the privilege of working with esteemed clients such as Google, iFood, BRF, Track & Field, Fleischmann, The Body Shop, Docol, Betsson, and many others, tackling a variety of challenges. I aim to infuse more creativity and positivity into people's daily lives, while also making a significant impact on brands, businesses, and society. I prioritize meeting the needs of the "target", while also tending to the desires and challenges of my own team. My primary challenge lies in balancing the demands of advertising with my professional mission to advocate for diversity, equity, and inclusion for underrepresented groups. I am committed to contributing to the betterment of society, not only for today but also for tomorrow.

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Work Background

BoldDirector of Strategic Planning, Data & Brand Reputation

Feb. 2023São Paulo, São Paulo, BrasilAs the Director of Strategic Planning, Data, and Brand Reputation, I have the chance to lead teams in these three areas to drive business outcomes. I am also involved in shaping product campaigns, positioning strategies, launches, and other client and agency challenges.

BoldDirector of Strategic Planning

Aug. 2022 - Feb. 2023São Paulo, BrasilAs Strategy Director, I became responsible not only for the results of the campaigns but also for the client's business and Bold itself. Furthermore, together with my team, I continued to develop positioning, launch, promotion, and other campaign strategies for partner brands.

BoldStrategic Planning Manager

Dec. 2020 - Aug. 2022São Paulo, São Paulo, BrasilAs a manager, I was able to lead the team in the search for the most strategic and creative paths that clients could take. Mixing disciplines such as anthropology, sociology, neuroscience, and a good pinch of crazy, we serve brands such as Google, Track & Field, Makro, TFSports, Fleischmann, and many others.

TPNQStrategic Planning Manager

Dec. 2019 - Dec. 2020São Paulo, São PauloIn this agency I was able to develop 360 campaigns - but always digital first - for companies like Petrobrás, TNT Energy Drink, SKY, Penalty, BRF, Grupo Campari, Bridgestone, Saucony, Sodexo, Bio Extratus and others.

MarietaStrategic Planning Manager

Jun. 2019 - Dec. 2020São Paulo e Região, BrasilUpon my return to the job market, I had the opportunity to lead the communication strategy for a cultural space situated in downtown São Paulo, called Marieta. My role involved contributing to public and behavioral research, structuring public notices, and developing narrative strategies for audiovisual products, in addition to positioning strategy.

Coralina.orgCEO

May. 2018 - May. 2019São Paulo, São PauloAfter becoming a mother, I felt compelled to explore other career paths through entrepreneurship. I founded a digital marketing company that caters exclusively to brands led by women, and we offer 100% female teams. Within three months of launching, Coralina was selected to participate in a Redbull development program, and we were able to provide support to a large number of women.

Cappuccino DigitalSenior Strategic Planning Analyst

Oct. 2016 - May. 2018São Paulo, São Paulo, BrasilDuring my time at Capp, I had the opportunity to strategize product campaigns, positioning campaigns, and maintain consistent social media communication. Additionally, I was responsible for developing offline campaigns and organizing events for some clients. Some of the clients I workedwith include Buscofem, Risqué, Cenoura & Bronze, Monange, Pharmaton, Arcor Group, and AjinomotoGroup, among others.

ID Studio Agência WebStrategic Planning Analyst

Dec. 2014 - Oct. 2016Rua Crasso, 199I worked as a strategic planner for the IDStudio team. The agency primarily catered to medium-sized clients, and I assisted them with various tasks ranging from positioning strategy to creating social media content. Some of the brands I worked with were Bauerfeind Brasil, Cachaça Middas, DJ Ecologik, Primelight, and Veredas Atelier.

123i Informações Imobiliárias ImediatasCopywriter and Strategic Planner

Feb. 2014 - Dec. 2014Rua Vergueiro, 1353At the 123i real estate portal, I strategized and produced content so that all internal pages were among the first organic search results on Google. In addition, I was responsible for architecting the brand's social networks in order to have more engagement. I was also the advertising editor of such networks as facebook, twitter and instagram.

Hanko Design & ConteúdoCopywriter and Strategic Planner

Feb. 2012 - Dec. 2013São Paulo, São Paulo, BrasilI joined Hankô agency to produce editorial content for the largest digital magazine about cycling in Brazil. Already in the first months I started studying about strategic planning and occupying a mixed position with writing. There I had clients such as Bar. - in which I did the first advertising action to happen on Tinder BR -, Telefonica, Yala and KiaOra.

Viral Taste Digital MarketingCopywriter

Jul. 2011 - Feb. 2012São Paulo, São Paulo, BrasilAs a copywriter I was able to produce digital and offline content for brands such as: PremieR pet, Diletto, Vivo, Skype, Oracle, Pfizer, Sanofi, E! Entertainment Television, Eucatex and Natura.