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Network Power<100 people
Roles
💰100%
Investor & VC
🔥100%
Startup Founder
💸100%
Marketing
Geos
🇿🇦100%
South Africa
Work Background
Founder | Fractional CMO
MKTHUBFounder | Fractional CMO
Feb. 2023Montreal, Quebec, CanadaMKTHUB.APP is a part of UXStrive, it is an innovative platform designed to enhance your customer's experience and boost satisfaction through insightful reviews. This comprehensive software serves as an all-in-one alternative to multiple tools like Clickfunnel, Pipedrive, Active Campaign, Google Analytics, and Calendly. Its capabilities include capturing leads through dynamic landing pages, engaging surveys, organized calendars, and efficient inbound systems. Further, it nurtures prospective clients by facilitating communication through various channels such as voicemail, direct calls, SMS, emails, and social media messengers like Facebook Messenger. Finally, MKTHUB.APP streamlines the sales process by enabling you to send invoices and process payments effortlessly, ensuring a seamless transition from lead to loyal customer.
Founder - Fractional CMO | CX Lead
Agency UX StriveFounder - Fractional CMO | CX Lead
Dec. 2022We also act as Fractional CMO can bring a wealth of experience and expertise to your business, we work to develop and implement effective marketing strategies that drive growth, increase revenue, and improve brand awareness. Leading a small team of 11 people. Working with several agencies and SMBs. We are Marketing Project Manager, we are focus on maximizing your marketing projects.
UX | Senior Marketing Consultant
Agency UX StriveUX | Senior Marketing Consultant
Dec. 2020 - Feb. 2023Montreal, Quebec, CanadaUX Growth Marketing Strategies + Rev Ops to help SMBs grow Fractional CMO for small startups (2-20 employees) Growth Marketing Consultant for medium teams (20-100 employees) As an independent CMO, I am passionate about helping small businesses reach their fullest potential by optimizing marketing and communications. This involves designing effective customer personas to better understand consumer behavior; boosting sales through conversion rate optimization (CRO) with onsite/in-app performance metrics; collaborating closely with development teams for a seamless user experience - all while managing digital ad channels like Apple Search Ads, Google, Facebook ; Bing as well as CRM life cycle management across email subscription platforms. Ultimately my goal is channel optimization based on A/B testing results that result in revenue growth and positive ROI! // Understand : Leverage our expertise in UX, UI, Rev ops, to drive awareness with your customer base. Our Customer Experience focus will help you understand where you need to put most of your marketing budget to get the most ROI. // Attract : Understand your customer journey with our design thinking approach tailor made for SMBs. // Automate : Using Marketing Automation to Improve The Customer Experience. All company strategies and actions are driven by the customer experience
Growth Hacker Marketer | CX, UX, | CXL Certified
Agency UX StriveGrowth Hacker Marketer | CX, UX, | CXL Certified
Sep. 2016 - Dec. 2020Montreal, Canada Area// Landing and Content Optimization // B2B Sales Strategy // Design Thinking // Brand Strategy // Service Design // Customer Journey Mapping // Wireframing / UX & UI optimization // Search Strategy (SEO / SEM) // KPI & Web Analytics-Driven strategy
User Experience Consultant
UNION PPCUser Experience Consultant
Oct. 2022 - Aug. 2023Scott, Quebec, Canada
Lecturer in Digital Marketing
Greystone CollegeLecturer in Digital Marketing
May. 2022 - Aug. 2023Montreal, Quebec, CanadaTeaching the next generation Digital marketing, User Experience and Negotiation.
Lecturer
Collège CumberlandLecturer
Sep. 2021 - Jul. 2022Montreal, Quebec, CanadaTeaching digital marketing to the future.
Business Development Director - IT recruitment & Sitecore and Service now
NexioBusiness Development Director - IT recruitment & Sitecore and Service now
Aug. 2017 - Mar. 2018Montreal, Quebec, CanadaNexio's mission is to mature in parallel to our customer’s strategic objectives in order to help them move beyond traditional IT approaches and attain excellence. We are an extension of our clients' IT resources and expertise; We model our services according to our clients'specific needs; Keep at the forefront of integrated IT services.
Sales Director for Business Development - Software integration (XML, EDI)
AGENA3000Sales Director for Business Development - Software integration (XML, EDI)
Apr. 2014 - Aug. 2017Montreal, Canada AreaBranding and Marketing Strategy for the new entity Connectivia. Brainstorm strategy session, and planning. Cultivating and maintaining C level relationship with CFO, Vice President of IT, IT managers; to increase new or existing business; by showing deep understanding of their organization’s challenges and goals. Establish partnerships with ERP Guru, NetSuite, Microsoft Dynamics, Acomba, Oracle, SAP, JD Edwards and others ERP's vendors through symbiotic relationships and by leveraging variety of IT languages like: XML, CXML, Idoc, flat file, EDI, etc. Consultative approach to partner with customers, suppliers, hubs, VARS by offering customized web portals and Enterprise service bus (ESB) Work with analysts, programmers and solution architect to customize and deliver in a timely manner through SCRUM Target reached last year at 100% (1.8M$CAD) Latest accounts: Era Group, Graphic Packaging International, and Groupe Ratté. www.tec-connectivia.com
Client Sales Manager - sysomos social media software
Nasdaq (Globalwire)Client Sales Manager - sysomos social media software
Aug. 2013 - Mar. 2014Montreal, Canada Area• PR, Digital and Social Intelligence Strategist at Marketwired • Establish and maintain client relationships with a strategic focus and deal with the tactical as required. • Manage concerns and issues in a professional manner • Partner with corporate decision-makers as a consultative resource • Facilitate Revenue Growth • Identify additional revenue opportunities within account(s). • Evangelize client appropriate Marketwired solutions.
Sales Consultant / Charge de comptes
Moneris SolutionsSales Consultant / Charge de comptes
Sep. 2011 - Jul. 2013Montreal, Canada Area• Sell Moneris’s payments solutions, E-select plus (payment gateway) • Ensure PCI compliance by selling Vault (tokenize credit card information) • Create Strategies with the C level executives to identify and implement new revenue opportunities. • Work with RBC & BMO partners to bring several retailers on board, meet internal deadline • Meet monthly qualified leads quota (40 new sales a month to reach target)
Account Manager
TNT ExpressAccount Manager
Mar. 2009 - Sep. 2011Montreal, Canada Area• Achieved the set revenue target 29,557$ a week of traders with a variance of +5 % of target over revenue for Qtr 1 • Successfully converted 319 traders for the year 2010 • Gain 1 536 964$ in revenue for 2010, that’s represent +27% for 2010 • Work successfully with Majors Account Managers flow with the objective of increasing revenue of the Sales Channel. • Communicate in a timely manner any TNT co-workers to help & support existing clients • Prospect and qualify new strategic accounts from existing branch accounts, dormant or non-customer accounts, including competitor accounts • Strategized to get Majors Accounts 100 000$ & more in import & export for the year Achievement: Joseph Ribkoff - 536 000$ in transport revenue
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