Crista Tompson - Sales Manager, ASM Global

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Work Background

ASM GlobalSales Manager

Apr. 2023Wilmington, North Carolina, United States · On-site

ASM GlobalDirector Of Sales And Marketing

Aug. 2013 - Dec. 2016South Bend, Indiana, United States · On-site● Increased city-wide peak hotel room usage by 119% by securing multi-year bookings and venue exposure, website revamping, new sales strategies and branding ● Boosted customer service scores by 92% through targeted staff trainings on customer satisfaction and retention techniques ● Developed and presented budgets, marketing plans, and annual reports to key stakeholders, answering questions at monthly, quarterly and annual board and partner meetings ● Earned a 3-year renewal contract for SMG by exceeding management expectations and meeting all client benchmarks, such as creating and hosting original, successful events

Visit DetroitNational Sales Manager / Detroit Sports Commission

Dec. 2016 - Aug. 2020Detroit, Michigan, United States · On-site● Successfully increased sports booking for the entire metropolitan area (Oakland, Wayne and Macomb Counties) with aggressive sales solicitation & new lead generation while keeping the sales database up to date ● Produced bid presentations and managed site visits to ensure the highest level of exposure for metropolitan Detroit ● Supervised & managed the workload of the Sports Sales Coordinator ● Contributed, networked and gained competitive insight at regional & national meetings, trade shows & competitive events ● Played an active role in the annual sales & marketing plan by contributing strategies, tactics and marketing ideas ● Successfully exceeded the expectations set by the Detroit Sports Commission & the Metro Detroit Convention & Visitors Bureau, earning a promotion to National Sales Manager in January 2020

Greater Columbus Convention Center/ASM GlobalSales Manager

Jun. 2007 - Aug. 2013Columbus, Ohio Area · On-site● Exceeded goals in Sports market & Consumer show hotel room nights and sales revenue by developing new participant, staff and attendee tracking and verification tactics and strategies ● Acted as an Employee Council and Safety Council Member, gaining valuable feedback on employment and safety concerns while working as part of a team to develop actionable solutions ● Received company-wide recognition for referring the most new business in 2011