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Work Background
Kawaii Lifestyle, Inc.Social media and E-commerce Consultant
Apr. 2024Kawaii Lifestyle Inc., owner of the Genevieve Gozum brand, has been a leader in stylish fashion since 1992. Key Responsibilities: - Expand Brand Presence: Grow social media footprint, engaging both new and existing audiences. - Optimize Accounts: Enhance social media settings and interpret algorithms for effective engagement. - Strategic Planning: Develop and execute social media strategies, including viral and targeted campaigns, to boost sales and in-store visits. - Multi-Platform Strategy: Create and manage tailored strategies for Facebook, Instagram, and TikTok to drive traffic to website, e-commerce platforms, and TikTok Shop. - Advertising and Promotions: Oversee ad campaigns on various platforms to increase store traffic and online engagement. - User Experience: Improve website user experience for a seamless customer journey. - Influencer Collaboration: Build relationships with influencers to enhance brand visibility. - Affiliate Program: Develop and manage an affiliate program to expand marketing reach and drive revenue.
Spartans Boxing ClubGroup Marketing Manager
Feb. 2019 - Feb. 2024SingaporeSpartans Boxing Club is a boxing and fitness franchising business. Key Achievements - The brand grew from 2 to 23 outlets from 2019-2023.
- Established marketing SOPs and frameworks at Spartans Boxing Club.
- Developed and handled the Marketing Franchisee Onboarding.
- Managed 24 projects in 2023. Key Responsibilities Group Marketing Manager - Developed online and offline marketing strategies.
- Managed vendor relationships and small teams across locations.
- Led marketing strategy and campaign executions.
- Oversaw website management and digital marketing initiatives.
- Developed and handled the Marketing Franchisee Onboarding. Assistant Digital Marketing Manager - Drove online traffic and managed digital marketing campaigns.
- Collaborated with internal teams to enhance online platforms and drive brand awareness.
- Managed campaign budgets and vendor relationships.
V10 Plus Pte. Ltd.Marketing and Sales Executive
Feb. 2017 - May. 2017SingaporeV10 Plus Pte. Ltd. is a Singapore based Japanese skin care company engaging into B2B sales and marketing. Key Responsibility Produced marketing communications and managed sales client relationships.
MRC Beauty and Salon Supplies, Inc.Managing Partner
Nov. 2009 - Dec. 2014NCR - National Capital Region, PhilippinesMRC Beauty and Salon Supplies, Inc. is a B2B and B2C beauty products and equipment distribution company. Key Achievement The company started with an operating capital of Php1.8M which grew into a Php21M business in a period of 5 years. Key Responsibility Managed product lines, marketing strategies, and business development.
MUDD Corp.Marketing and Merchandising Manager
Dec. 2006 - Oct. 2009NCR - National Capital Region, PhilippinesMUDD Corp is an apparel B2B and B2C distribution company. Key Responsibility Oversaw merchandise inventory, marketing strategies, and store operations.
MARKSMAN SPORTS HOUSE, INCBusiness Manager
Dec. 1999 - Nov. 2006NCR - National Capital Region, PhilippinesMarksman Sports House Inc. is a B2B and B2C nationwide firearms and ammunition dealership that operates its own gun club and shooting ranges. It grew from 7 stores to 14 branches and 8 shooting ranges. Key Achievement It grew from 7 stores to 14 branches and 8 shooting ranges. Key Responsibility Managed branch operations, licensing procedures, and marketing strategies.
LITTON MILLS INC.Merchandiser-Business Development Group
Apr. 1997 - Nov. 1999NCR - National Capital Region, PhilippinesLitton Mills, Inc. is a textile mill under the JG Summit Group of Companies. Key Achievements - Assisted in finalising the ISO Certification
- Assisted in the creation of the LITTON - SWIFT Alliance
- Spearheaded the rebuilding of the plant Key Responsibility Assisted in product presentations, coordination with stakeholders and managed department finances.
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