ptw ShipyardBusiness Development & Marketing Manager - Yachting
Sep. 2023 - Sep. 2024Tarragona, Catalonia, SpainProspected and acquired new clients in the high-end yachting sector through targeted cold outreach (CRM, email, LinkedIn, and industry events)
Created and managed a qualified pipeline, consistently hitting lead-gen KPIs and driving visibility among decision-makers
Crafted personalized proposals that helped close €2 M+ in contracts
Developed pitch decks, web funnels, and ad campaigns tailored to high-net-worth clientele
Represented PTW at international boat shows, converting warm leads and securing long-term partnerships
Increased online traffic and engagement by 38% via SEO and content-driven campaigns