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Work Background
Head of Digital Marketing
Happy.RentalsHead of Digital Marketing
Dec. 2023Lugano, Ticino, SwitzerlandIn this role I'm entrusted with the execution of online marketing strategy and operations for a portfolio of countries including Italy, Spain, France, Switzerland, Croatia, Slovenia, Montenegro, Hungary, Belgium, Albania, Malta, and Greece. • Marketing and acquisition strategies. • Retention and re-activation strategies. • Managing relationships for 3rd party providers. • Analyze and reporting: produce reports, track performance indicators (conversion, average basket, traffic). • Contribute to the implementation of processes, ability to build up its own operational team.
Head of International Expansion
ActionAidHead of International Expansion
Dec. 2018 - Dec. 2023Milan, ItalyResponsible to create self-sustainable, performing and committed fundraising units in Switzerland, Spain and Indonesia. I lead all fundraising operations in these countries.
Digital Marketing & Business Strategy Consultant
Companies OnlineDigital Marketing & Business Strategy Consultant
Feb. 2014 - Dec. 2018ItalyI have worked with several SMEs and e-commerce companies (electronics, fashion, beauty, services) in defining strategies for opening and/or expand new markets in the EMEA area. Defining digital marketing strategies, research and development.
International Sales Manager
AntevenioInternational Sales Manager
Feb. 2012 - Feb. 2014Madrid Area, SpainResponsible for the development and consolidation of international sales strategies of the group. I led sales and management of both performance and branding marketing online advertising campaigns.
Senior Account Manager
Adsalsa PublicidadSenior Account Manager
Jul. 2009 - Jan. 2012Alicante, SpainResponsible for expansion strategies into new markets and coordination of international teams.
Client Service Manager
Stride Gaming GroupClient Service Manager
Jun. 2006 - Mar. 2009London, United KingdomDefinition of actions to build customer loyalty through ad hoc sales promotions on customers. Periodic monitoring and verification of performance KPI.

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