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Work Background
EXPAND & INNOVE SLMarketing Director
Jun. 2023Madrid, Comunidad de Madrid, España•Oversaw company’s marketing decisions including long-term strategic plans, campaign execution, budget management projects leads.
•Developed new metrics to track customer satisfaction and improve customer experience with the company’s products.
•Developed VIP relationships managing social media posts and measuring engagement.
Berlitz MéxicoCustomer Experience Specialist
Jan. 2022 - Jan. 2023Ciudad de México, México•Engaged with customers to ensure seamless transition from in-person to online classes, consistently following up to guarantee optimal user experience with the platform and faculty interactions.
•Conducted monthly customer satisfaction assessments, synthesizing feedback into comprehensive reports that informed budgeting, showcased photo presentations, and offered strategic recommendations for advancing course curriculum.
•Generated targeted leads to identify and engage potential new customers and market segments, driving growth opportunities and expanding market reach.
Holandu Project Marketing Specialist
Oct. 2018 - Jan. 2022Ciudad de México y alrededores, México• Design and develop Marketing and Communications for luxury flower arrangements for clients, such as: (Montblanc, Cartier, Ferragamo, Fendi, among others.).
• Collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search and display campaigns.
• Optimize copy and landing pages for paid search engine marketing campaigns
• Ensure all programs are properly planned, tagged, trafficked and optimized, creating engaging texts, videos and social media content and professional accounts.
• Own all reporting and client’s requests with Marketing analytics for daily tracking, weekly scorecards, and campaign performance.
• Analyze data trends of media performance and inform account managers of how to constantly optimize and improve.
• Analyze campaign results by platform, third party research, and digital metrics to assess performance and recommend future improvements.
• Control & maintain budgets, ensuring spend pacing for the month is on track to spend budgets in full.
• Organizing and hosting presentations, briefings and customer visits.
Someone SomewhereMarketing Internship
Sep. 2016 - Feb. 2017Ciudad de México, México• Implement social media and communication campaigns to align with Marketing strategies.
• Execute strategic approach to organically grow brand awareness and presence on social media platforms.
• Perform reports based on social listening, responses, insights, and sharing qualitative analysis with cross-functional teams and Managers to inform about the performance and evolution of the company strategy.
• Manage digital brand reputation by monitoring online conversations and engage to inform, assist and inspire followers, clients and prospective members.
• Track real-time shifting trends and the competitive landscape, using that to inform evolving approach and tactics
• Participate in brand presentations and special sale events.
NielsenIntern Project Developer Consumer Pricing & Portfolio LATAM
Jan. 2016 - Sep. 2016México• Project Developer in Consumer Pricing and Portfolio.
• Planning of Market Research studies for different categories of consumer’s goods. • Manage a client portfolio of companies, such as Bimbo, Coca-Cola, PepsiCo.
• Evaluation of pricing and promotion strategies at point of sale. • Support in planning, execution, supervision, and evaluation of promotion plans for different product categories.
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