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Work Background
Hewlett Packard EnterpriseWW Private Cloud AI Go To Market Leader
Jan. 2024Ann Arbor, Michigan, United StatesLeading strategy, development, go-to-market and sales execution for AI solutions portfolio for HPE GreenLake Hybrid Cloud business globally.
Hewlett Packard EnterpriseAI Strategic Alliances Lead, North America
Apr. 2022 - Jan. 2024Ann Arbor, Michigan, United StatesDriving AI solution development, business and go-to-market strategy and execution with key AI software and technology partners in North America.
Hewlett Packard EnterpriseAI Solutions Business Manager - North America
Aug. 2020 - Apr. 2022Ann Arbor, Michigan, United StatesHelping customers across industries unlock the value of their data with HPE Artificial Intelligence solutions, infrastructure and services from Edge to Cloud.
Hewlett Packard EnterpriseGlobal Edge & IoT Solutions Marketing Manager
Dec. 2019 - Aug. 2020Ann Arbor, Michigan, United StatesLeading global marketing strategy and sales enablement for HPE Edge & IoT solutions focused on the enterprise market and partner ecosystem.
Hewlett Packard EnterpriseGlobal Industry Marketing Manager for the Telecommunications industry
Jan. 2019 - Dec. 2019Ann Arbor, Michigan, United StatesBuilding awareness and generating demand for HPE IT solutions - from the Edge to the Cloud/Core - in the Communications, Media and Entertainment industry. Develop the Pan-HPE messaging for 5G and develop the customer proposition of value for multiple audiences in the Telecommunications industry.
Hewlett Packard EnterpriseIoT Marketing Manager - Digital, Social Media and Events
May. 2017 - Dec. 2018Ann Arbor, Michigan, United StatesGlobal marketing strategy and execution including tactics across digital, social media and influencer marketing, with a particular focus on digital content development and industry events.
Casanova//McCannSocial Media Manager
Mar. 2017 - May. 2017Greater Detroit AreaSocial Media strategy and execution focused on the US Hispanic market for Chevrolet.
Hewlett Packard EnterpriseInternet of Things (IoT) & Service Providers Digital Marketing and Social Media Strategy
Oct. 2015 - Oct. 2016San Diego, California, United StatesEnd-to-end digital marketing strategy:
• Web: launch, road map design and content
• SEO: research, monitoring and best practices
• Social Media: Twitter, employee advocacy, Influencer Marketing
• Paid campaigns: SEM - Search Engine, YouTube, Social - Twitter
• Editorial: Calendar management, content pipeline
• Agency management: SOW, Budget, RACI, Program Management Digital marketing campaign management and execution:
• Metrics & reporting: Paid campaigns dashboard, Organic content performance, Community growth, Engagement growth
• Analytics & Insights: campaign performance analysis and iterative improvement
• Content publishing: writing, scheduling, quality assurance, SME & Executives engagement Scope of work:
• Regions: WW/US, EMEA (UK, Germany, Spain, France)
Hewlett Packard EnterpriseSr. Program Manager - Digital Marketing Demand Generation - HPE Storage
Apr. 2014 - Oct. 2015San Diego, California, United StatesEnd-to-end digital marketing strategy:
• Paid campaigns: SEM - Search Engine, YouTube, Display Ads. Social - Twitter, Facebook, LinkedIn
• Event support: Social, cross-company and cross-regional collaboration
• SEO: research, monitoring and best practices
• Media agency management: SOW, Budget, RACI, Program Management Digital marketing campaign management and execution:
• Metrics & reporting: Paid campaigns dashboard, Organic content performance
• Analytics & Insights: campaign performance analysis and iterative improvement Scope of work:
• Regions: WW/US, EMEA (UK, Germany, Netherlands), APJ (Australia/NZ, Japan, China)
Hewlett Packard EnterpriseSocial Media Community Manager - HPE Technology Services
Feb. 2011 - Mar. 2014San Diego, California, United StatesSocial Media strategy and execution:
• Facebook, Twitter, LinkedIn, SlideShare and Youtube
• Editorial Calendar Interactive web marketing: Meet the Experts website
• Content Management System setup (Tridion) and migration
• UX design consulting
• Performance reporting Mobile applications: UNCOVER HP mobile app
• Project Management: application development cycle
• Content hierarchy and maintenance
• Business process design and execution Analytics and reporting:
• Web & Social Media Metrics: traffic, engagement & growth
• Social Listening dashboard setup Business Process:
• Documentation and automation
Hewlett Packard EnterpriseMarketing Communications Project Manager - HPE Technology Services
Dec. 2010 - Feb. 2011Guadalajara, Mexico Metropolitan AreaWeb content hierarchy
Marketing Communication operations and process automation.
Hewlett Packard EnterpriseDemand Generation Web Campaigns Project Manager - HPE Enterprise Group
May. 2009 - Dec. 2010Guadalajara, Mexico Metropolitan AreaOutbound marketing demand generation campaigns:
• Project Management: Campaign landing page development
• End-to-end email campaign quality assurance and metrics implementation Web Metrics, ROI and reporting:
• Traffic & conversion
• Iterative improvements based on performance analysis & insights
3dmx Digital Design UniversityProgramming Languages Teacher
Jan. 2008 - Dec. 2008Guadalajara Area, MexicoDefine the course content, materials and presentations for the following courses in the Video Game Development Bachelor's Degree Program: - Introduction to Programming Languages: History and Algorithms
- Intermediate Programming Course. Low-level structured programming in C++
- Advanced Programming Course: Data Structures
Hewlett Packard EnterpriseProduct Master Hierarchy Manager - HPE Enterprise Group
Nov. 2007 - Apr. 2009Guadalajara Area, MexicoEnsure marketing content quality and product database structure health. Process automation and Project management:
Developed a MS Excel macro tool, which obtained the following results:
• Reduced the turnaround time of data entry of new products into the database by 50%
• Increased accuracy in product classification within the database to 100%, avoiding troubleshooting and re-work
Sanmina-SCIDistribution and Inventory Analyst
May. 2005 - Oct. 2007Guadalajara Area, MexicoAutomate Analysts’ and Warehouse Coordinators’ manual processes, in order to avoid missing inventory, as well as legal issues with shipments abroad. Provide support to users of newly developed tools and processes. Resolve shipping and inventory issues with the ERP system.
IBM Global ServicesSoftware Development and Testing Lead - IBM i5/OS
Nov. 2003 - May. 2005Guadalajara Area, MexicoSoftware testing and project management:
• Test cases development: functional and regression
• Issues documentation and resolution
• Weekly project status and team coordination
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