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Work Background
Paul Ayers & Co
Paul Ayers
Jan. 2024
Perfect Day
Sr. Director Brand Strategy and Creative
Apr. 2020 - Apr. 2023
Founding member of CPG business, launched 3 brands (14 SKUs) from a blank sheet of paper to 5000 doors in retail in less than 18 months. Managed in-house creative team, rolling out corporate re-brand.
Redscout
Strategy Director
Jan. 2017 - Dec. 2019
Visions for blue-chip brand futures and the opportunity to work with a wonderful group of wonderful minds.
R/GA
Creative Director, Experience Strategy
Oct. 2016 - Mar. 2017
New York, New York
Design thinking for new-to-world digital experiences.
The Clever Industry
Strategy Director
Jan. 2014 - Dec. 2016
Greater New York City Area
Growth-oriented, brand systems thinking, e.g., the Lay's portfolio architecture.
Chobani
Director, Innovation Strategy
Jan. 2012 - Dec. 2014
New York, New York
The innovation pipeline beyond the core, e.g., Chobani Flip.
Redscout
Sr. Brand and Design Strategist
Jan. 2007 - Dec. 2012
Brand-driven Innovation, e.g., the G-series.
SAIC - Science Applications International Corp.
Associate Creative Director
Jan. 1999 - Dec. 2005
Front-end UI and UX for technology brands and systems.
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