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Work Background
Paul Ayers & CoPaul Ayers
Jan. 2024
Perfect DaySr. Director Brand Strategy and Creative
Apr. 2020 - Apr. 2023Founding member of CPG business, launched 3 brands (14 SKUs) from a blank sheet of paper to 5000 doors in retail in less than 18 months. Managed in-house creative team, rolling out corporate re-brand.
RedscoutStrategy Director
Jan. 2017 - Dec. 2019Visions for blue-chip brand futures and the opportunity to work with a wonderful group of wonderful minds.
R/GACreative Director, Experience Strategy
Oct. 2016 - Mar. 2017New York, New YorkDesign thinking for new-to-world digital experiences.
The Clever IndustryStrategy Director
Jan. 2014 - Dec. 2016Greater New York City AreaGrowth-oriented, brand systems thinking, e.g., the Lay's portfolio architecture.
ChobaniDirector, Innovation Strategy
Jan. 2012 - Dec. 2014New York, New YorkThe innovation pipeline beyond the core, e.g., Chobani Flip.
RedscoutSr. Brand and Design Strategist
Jan. 2007 - Dec. 2012Brand-driven Innovation, e.g., the G-series.
SAIC - Science Applications International Corp.Associate Creative Director
Jan. 1999 - Dec. 2005Front-end UI and UX for technology brands and systems.
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