NetcoinsProduct Manager
Apr. 2022Vancouver, British Columbia, Canada · RemoteCurrently driving product innovation and growth for one of Canada's leading crypto trading platforms (publicly traded). I serve over 210,000 users daily. As a PM, I have the pleasure of actively managing and collaborating cross-functionally with teams of software engineers (Back-end, Mobile & Web), Strategy & Ops professionals, Customer Success, Marketing, Compliance in the ideation, development and delivery of new features and products focused on our core business engine. ACHIEVEMENTS TO DATE: 1. Drove delivery of all of Netcoins Staking products - https://www.netcoins.com/ca/staking/ Achievements: Garnered > $1M in ETH deposits staked within 2 days of product launch (10% of our Ethereum deposit base). Product launched on Wednesday, May 31st, 2023. Launched ATOM and SOL staking product on March 26th 2024 (shortened delivery from 5 months to 6 weeks) Netcoins is only one of 4 Canadian exchanges with a live staking product. This project had a ton of moving parts across stakeholders, from regulatory, to design, to financial reporting, data management, dashboards, marketing and customer success. 2. Led Figma wireframing, process mapping in Miro (logic) and requirement gathering for a new internal OTC Trading Desk for high value/institutional clients. OTC desk generated $21M in new trading volume in first 8 weeks release. Product released: Nov 2023. 3. Led a 5 month project to build a fully rebranded app for the US market (Dec. 2022). Managed 3 engineering teams delivering rebranding of all core user flows tied to Funding, Trading and Withdrawals. 4. Conceptualized a new feature called 'Instant ACH" to give our USA users instant access to their fiat deposits. Managed complex integration and risk mgmt of 4 new banking & fintech ecosystem API’s in the US. 5. Drove implementation of push notifications to improve user communications. Built customized journey maps for automated interactions and embedded deep linking to increase trading conversion.