Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Eleven 17Publicist
Jun. 2025 - Jul. 2025Honolulu, Hawaii, United StatesAs the contracted Publicist for In The Southern Sun, I am leading media and communications strategy for this new visual storytelling exhibit presented by POW! WOW! and curated by Kamea Hadar, opening July 2025 at the Hyatt Regency Waikīkī Beach Resort & Spa. Commissioned by Eleven17 Creative, I developed and executed PR materials, including press releases, media advisories, talking points, and guest interview preparation, and drove earned media efforts across TV, print, radio, and digital platforms. I pitched and secured live segments, features, and preview stories while coordinating private walkthroughs for social media influencers and local journalists. My role also included crafting place-based messaging tied to the exhibit’s core themes—cultural memory, community connection, and storytelling through art, scent, light, and sound. From gallery walkthroughs and interviews to influencer outreach and event coordination, I helped position In The Southern Sun as one of Hawai‘i’s most anticipated cultural launches of the year.
The League of KitchensCommunications and Marketing Manager
Nov. 2024New York, New York, United StatesAt The League of Kitchens, I lead content strategy and digital communications for a purpose-driven culinary brand built on immigrant stories, cultural connection, and cross-platform engagement. Each week, I oversee the rollout of timely, emotionally resonant content across Instagram, email, and web—from ideation and production to optimization and performance analysis. I recently spearheaded a full UX messaging refresh that improved clarity across our digital customer journey and directly increased class signups. I also manage homepage strategy, editorial calendars, and seasonal promotions, curating evergreen and campaign-based content with a strong editorial lens. Whether I’m scripting videos, filming on-site in instructors’ kitchens, or crafting newsletters that bridge cultures through food, I ensure every story serves both audience curiosity and brand integrity. I also lead influencer collaborations, press outreach, and platform-specific content. This role has deepened my expertise in uniting editorial, product, and marketing goals within a dynamic, high-touch, multi-platform environment.
Olomana Loomis ISCSenior Content Strategist
Mar. 2023 - Jun. 2024Honolulu Metropolitan AreaAs Senior Content Strategist at Olomana Loomis ISC, I led the creation and execution of dynamic, multi-channel digital marketing campaigns for high-profile clients, including Kamehameha Schools, Aqua-Aston Hospitality, and HPM Building Supply. I crafted and fine-tuned compelling copy across diverse formats—print and digital ads, email campaigns, blogs, video and radio scripts, website content, and press materials—ensuring each piece resonated with its target audience. I also spearheaded media relations efforts, driving earned media initiatives that amplified brand messaging and secured valuable coverage. A key achievement was leading the award-winning "Home Planning Guide" blog series for HPM Building Supply, which increased website traffic by 18% and earned a PRSA Hawaii Koa Hammer Award. In addition to developing comprehensive content strategies, I collaborated with clients across retail, real estate, hospitality, education, event management, and non-profit industries to deliver customized marketing solutions. My work on large-scale events, such as the Honolulu Night Market for Our Kaka‘ako and Grove Farm and Puakea Golf Course digital communications campaigns, showcased my ability to align storytelling with business objectives, driving measurable growth and enhancing brand success.
HONOLULU MagazineDigital Editorial Specialist
Jul. 2018 - Jun. 2022Honolulu, HawaiiAs the Digital Editorial Specialist at HONOLULU Magazine, I led multi-platform digital marketing campaigns and content strategies, boosting website traffic, user engagement, and social media growth. I coordinated efforts that increased web traffic by 45% and engagement by 90%. My approach, blending creativity with data-driven insights, delivered impactful storytelling. A key achievement was developing the digital content strategy for the CRMA Award-winning "Soldiering On" feature, combining analytics with compelling storytelling. I managed the functionality and content strategy of HONOLULU Magazine’s, HONOLULU Family’s, and Frolic Hawai‘i’s websites, optimizing for SEO and overseeing digital editorial management. This involved analyzing data, identifying trends, and crafting strategies to enhance our digital presence. I collaborated with creative and analytics teams to produce content during Hawaii’s 2020 lockdowns, covering local Black Lives Matter events and launching multiple web-only series. My favorite moments include winning the 2020 CRMA Award for "Soldiering On," creating animations and videos, and developing interactive content. From going “Over the Edge” of a Waikīkī hotel for a unique Honolulu adventure series, I consistently pushed creative boundaries while aligning with audience insights and brand goals. I excel at distilling complex information into engaging content for diverse audiences. My expertise in digital storytelling, data analysis, and content strategy drives meaningful results and engages audiences across platforms.
FashionOneHead of Marketing
Aug. 2017 - Dec. 2017Hong KongKey responsibilities included management of all marketing content, social media platforms and media communication.
Freelance Digital Strategist & Content CreatorContent Strategist | Digital Marketing | Writer | Public Relations
Jul. 2017United StatesAs a freelance content strategist, writer, and public/media relations manager, I deliver comprehensive marketing and editorial services for diverse clients across industries. My expertise spans content strategy development, social media campaign execution, digital sales enablement, and SEO optimization. I manage end-to-end content creation, from blog writing and website management to driving engagement through targeted marketing initiatives. Additionally, I specialize in crafting compelling PR communications that enhance brand visibility and reputation. By aligning creative storytelling with data-driven insights, I ensure that content resonates with audiences and supports business objectives.
Butchers Club InternationalPR & Marketing Manager
Nov. 2015 - Jun. 2017Hong KongAs PR & Marketing Manager at The Butchers Club International, I led marketing, branding, and public relations efforts that elevated the brand’s visibility, positioning it as a leader in Hong Kong’s dining scene. My role involved overseeing all initiatives, including website and e-commerce management, digital media content, social media strategies, graphic design, media relations, store openings, ticketed events, and branding. I successfully managed internal teams and external consultants and contributed to The Butchers Club International’s recognition, including the SME Award at the 2016 SCMP/DHL Hong Kong Business Awards. My experience managing creative teams and collaborating with chefs, designers, videographers, and external agencies enabled me to produce compelling multimedia content and execute large-scale events. This resulted in a boost in event attendance and increased brand activation. I was also instrumental in securing consecutive Michelin Guide listings, a testament to my ability to craft strategies that resonate with the public and capture industry accolades. This role marked a significant transition into marketing and PR, where I thrived in a fast-paced environment alongside globally trained chefs. I gained extensive experience in digital content creation, product launches, and brand collaborations, developing strategies that delivered results. My ability to blend creative storytelling with data-driven marketing strategies allowed me to drive measurable success across multiple platforms.
MAYYA MovementDigital Media Manager
Apr. 2015 - Oct. 2015Central, Hong KongI joined Mayya Movement (now The Flexible Chef) pre-website launch to consult on editorial, social media, multimedia content and digital marketing. I also worked directly with the CEO and founder on her upcoming healthy lifestyle and cooking shows on her YouTube channel, which included storyboarding, video topics and overall tone/aesthetic. My regular responsibilities involved the management of the website's user experience, editorial content and calendar, layout and design, as well as editing and output of newsletters, social media strategy, photo editing and managing external web developers and designers.
HK Magazine Media Group Ltd.Online & Social Media Manager
Oct. 2011 - May. 2015Sheung Wan, Hong KongAs the Online & Social Media Manager at HK Magazine, I led the brand’s digital transformation, greatly enhancing audience engagement and expanding reach through innovative content strategies and influencer collaborations. I managed the launch and growth of HK Magazine’s social media platforms, YouTube channels, and websites while overseeing the creation of award-winning content, earning consecutive “Best Publishing App” awards at the Asian Publishing Awards. I was instrumental in expanding HK Magazine’s audience by launching its first Chinese-language travel guide website, tapping into a new market segment. Additionally, I conceptualized and produced interactive tablet apps, enriching user experience and positioning HK Magazine as a digital content leader in the region. In my editorial role, I authored and curated diverse content for digital and print formats, such as fashion features, film reviews, and lifestyle columns, enhancing brand loyalty and audience growth. I initiated the magazine’s home and fashion section, becoming its first Shopping Columnist and connecting with readers across platforms. My experience managing social media accounts, developing multimedia content, and producing interactive digital tools has solidified my ability to blend creativity with data-driven insights and craft meaningful narratives. Whether writing feature stories, overseeing social media strategies, or collaborating with design and editorial teams, I ensured that HK Magazine’s digital and print elements worked cohesively, maximizing audience engagement and building brand loyalty.
Intch is a Professional Networking App for the Future of WorkSee more people like Katharine on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1478282 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
198043 people
16
Creative
19
Communications Professional, Digital Content Creator
15
Production Assistant