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Work Background
Lyman PropertyMarketing Communications Manager
Jul. 2022Jakarta, Indonesia• Creating annual marketing plan & strategy, online & offline promotions/digital marketing. • Manager for Social Media, Graphic Design and IT Support Department (lead team of 3 supervisors and 5 staffs) and report to Chief of PT Lyman Property • Responsible for Social Media followers growth, engagement, ads boost & traffic, and KOL/influencer. • Responsible for Website maintenance • Develops SEO, SEM, and other digital marketing platforms, using meticulous analysis and optimization to create and execute strategies that improve website visibility, drive qualified traffic and increase conversion rates. • Budgeting, managing and implementing marketing communication activity plan in a year. • Producing press release, article for advetorial. • Make and implementing Media placement plan • Copy writing for Fact Sheet and all Marketing Promotions material • Developing marketing materials to generate sales lead • Create, plan and arrange partnership agreement. • Project management
FWD InsuranceMarketing & Branding
Jul. 2018 - Jan. 2019Jakarta, Indonesia• Responsible for developing and implementing the marketing communications plans for the company. • Support corporate and product marketing strategies, goals, and objectives. • Ensure all marketing communications meet the strategic message, vision, look and feel of corporate standard. • Assist head of marketing communications and head of Marketing with communications and advertising materials to represent the company's products and services to customers and prospects. • Cross function collaborates with Digital, Marketing Intelligence, Agency, or related department to implement campaign on channels. • Arranging periodical meetings cross function to ensure alignment. • Lead team of 3 and direct report to Chief of Marketing
Manulife FinancialBranding/Marketing Communications Manager
Jan. 2014 - Jul. 2018Jakarta, Indonesia• Manage project (as a PIC) from various user, start to finish. The users such as: Brand Activation dept., HRD department for Employer branding, Agency dept. for Recruiting campaign, Corporate Communication dept. for publish the article to media or PR, etc. • Make & develop proposals of Marketing Communications plan to raise up to Board of Directors. • Budget control • Make concept and plan to for brand awareness, publication and promotions. • Assist sales with communication media & advertising materials. • Be part of all corporate event. • Organize photo shoot for printing items. • Ensure articulation of Manulife's desired brand image and position, assure consistent communication of image and position throughout Manulife, and assure communication of image and position to internal and external constituencies. • Direct report to Head of Brand & Marketing Communications. ACHIEVEMENT: • Become part of the team to achieve "Best-in-Class Communication - Manulife Asia Marketing Awards" in 2014 • Become part of the team to achieve "The Best in Marketing Campaign - Marketing Magazine version in 2018.
PT Avrist AssuranceMarketing Communications Senior Supervisor
Jun. 2013 - Dec. 2013Jakarta, Indonesia• Develop, implement and responsible for marketing communications plans for the company. • Support corporate and product marketing strategies, goals, and objectives. • Ensure all marketing communications meet the strategic message, vision, look and feel of corporate standards. • Managed, implement and oversaw the production and creative development of more than 20 projects and 250 collaterals items print and digital with the support of four in-house graphic designers.
MNC LifeMarketing Communications
Mar. 2011 - May. 2013Jakarta, Indonesia• Provide a broad range of communications and marketing support for the company, oversee the development, planning, implementation and delivery of the full spectrum of marketing communications. • Make development of the company’s corporate brand identity, guideline, and company’s website • Organized the official launch of the company. AWARDS: • Best MNC Financial Service Employee 2012 with project for Employee Engagement • Best Employee MNC Life 2013
PT. MITRA PARIWISATA CONVEXEvent Coordinator
Oct. 2010 - Mar. 2011Jakarta, Indonesia• Make concept of creative event & publication items • Organize the preparation of event • Supervised event • Handled several events nationally and Internationally such as: JATA World Tavel Fair 2010, MITT Rusia 2010, Indonesia Movie Week in Istanbul, Japan Sales Mission, Tactical Promotion Malaysia, ITB Asia, Tong-Tong market Festival, and many others.
PT Fox IndonesiaAssistant Art Director
Jul. 2009 - Oct. 2010Jakarta, Indonesia• Manage creative team • Be part of creative team for developing TVC storyboard and photoshoot • Develop new design concepts, graphics, and layouts • Create design for website and mobile devices assets, E-Newsletter, Social Media assets, and printed marketing materials • Create, execute and implement the design from creative briefs (requested from other departments) to production. • Be a teamplayer of Company campaigns/projects, Shooting or photoshoot, retouch & edit photo, digital imaging • Join brainstorm process to thinking creatively to produce new ideas and Layout design concept.
PT Fox IndonesiaGraphic Designer
May. 2008 - Jul. 2009Jakarta, Indonesia• Create design for printed and digital material for politic campaign, such as posters, banners, flyers, merchandise, car sticker, billboard, website, mobile device assets, e-newsletter, social media and other marketing promotions materials. • As a part of team for video/photo shoot, editing video, and digital imaging of photo. • Help Project Campaign Department to run a politic campaigns in all Indonesia cities, especially capital city of Indonesia.
Tajima Putra Garmindo - GrosirTee Designer
Mar. 2006 - Apr. 2007Jakarta, Indonesia• Designing high catching prints and graphics for T-shirt • Working closely with fashion designer and tailor that involved me in all aspects from draft concept to finished of the fashion product result • Do a research, survey, and conducting reference to various places both in the city and outside the city for exploring the fashion trend in Indonesia. • Attend fashion shows to look at emerging trends. • Do shopping from mall to mall for sample to give to the tailors. • Develop the material spec detailed design sheets for the factories to work from, making sure they have all the information needed to develop the samples • Attending sales meetings, loyal customers, clients, suppliers for brainstorming new ideas or fashion trend • Supervised the print suppliers or vendors before production.
PT Komunikasi Mitra Dwipanca (B;Integrated)Graphic Designer
May. 2005 - Jul. 2005Jakarta, IndonesiaGraphic Designer Internship Become a part of team process of developing a company's brand, such as name, identity system, and messaging platform Working closely with Creative Director and Copy Writer to brainstorm and worked out the project from various company from designing to production specification.
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