Juliana Colem

Product Designer @Queima Diaria

BrazilUX/UI DesignerProduct DesignerGraphic Designer🐦 Design🧑‍🔬 Engineer🧮 Education

Hello, I’m Juliana! I am a highly skilled User Interface (UI) Designer with a strong background in crafting user-centric, visually appealing, and effective interfaces for web and mobile applications. Proficient in design tools such as Adobe XD, Figma, and Adobe CC, I possess a deep understanding of modern UI/UX principles. Known for my attention to detail and creativity, I have led numerous design projects for high-profile clients, significantly improving user experience and driving engagement. I continuously stay updated with the latest design trends, ensuring my designs are always innovative and relevant.

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Work Background

Queima DiáriaProduct Designer

Sep. 2021RemoteAs a Product Designer at Queima Labs, I play a crucial role in the evolution and enhancement of the user experience on our leading fitness platform in Latin America. My journey here began as a UI Specialist, focusing on the visual aspects of our products. Over time, I have taken on an expanded role and am in the process of transitioning to a comprehensive Product Designer role, addressing all facets of product design. Key Responsibilities: UI Mastery: I started my journey as a UI specialist, applying design principles to create engaging and functional interfaces. I collaborated in establishing visually consistent designs across the Queima Diária platform. Transition to PD: Currently, I am strategically transitioning into a full-fledged Product Designer role. I have taken on the responsibility of conducting discovery research to deeply understand user needs. Data Analysis: I use tools like Clarity and Hotjar to analyze usage data, identify user behavior patterns, and make informed decisions based on quantitative and qualitative insights. Advanced Prototyping: I create prototypes of varying complexity, from initial sketches to high-fidelity interactive prototypes, to visualize and iterate on design ideas. Effective Communication: I maintain close communication with technology and marketing teams to ensure our designs are executed accurately and aligned with our business objectives. My goal is to continue driving excellence in product design, contributing to Queima Diária's mission of promoting a healthy lifestyle through high-quality digital experiences.

IBICT - Instituto Brasileiro de Informação em Ciência e TecnologiaFellow/Researcher at IBICT

Jul. 2021Brazil · RemoteSupport researchers and the project team regarding information architecture processes. Participate in alignment meetings and requirements gathering with customers. Support the team in studies and proposals for visual architectures applicable to web and mobile interfaces.

5A AttivaUX/UI Designer

Apr. 2021 - Sep. 2021End-to-end UX/UI Design: From user research and user journey mapping to wireframing, prototyping & visual design. Besides that I facilitated design sprints as a problem-solving framework.

IntermobileUI Designer

Jun. 2020 - Apr. 2021Belo HorizonteConceptualization and Design Excellence: Proficient in conceiving innovative ideas and translating them into visually appealing website designs and core content. Global Reach: Extensive experience in catering to major brands across diverse continents, including Europe, Asia, Africa, and the Americas.

Tera GeosoluçõesUI Designer

Mar. 2020 - Apr. 2020Tera GeosoluçõesCreation of the Visual Identity, definition of scope and Flowchart of Wireframe Screens with the customers, Design of the Screens, creation of the Final Navigable Prototype, Validation with the Target Public, export of the created parts and documentation of the work for the continuity of the development together with the team of YOU.

BeeStartProduct Designer

Jan. 2020 - Feb. 2020Belo Horizonte e Região, BrasilCreation of the Visual Identity, definition of scope and Flowchart of Wireframe Screens with the customers, Design of the Screens, creation of the Final Navigable Prototype, Validation with the Target Public, export of the created parts and documentation of the work for the continuity of the development together with the team of YOU.

UOL EdTechDesigner

Sep. 2018 - Dec. 2020Belo HorizonteSpecialist in conceptualizing and creating visual identity projects for companies and internal corporate training. Experience in developing academic projects, videos, and e-books for EAD (E-Learning).

webAulaWeb Designer Pleno

Mar. 2015 - Sep. 2018Belo Horizonte e Região, BrasilCreating visual elements as a basis for structuring and maintaining distance learning courses, as well as developing and managing processes related to its design, proposed according to the requested product.

Estudo Real EdiçõesDiagramadora

Aug. 2012 - Mar. 2015Diagramação de material didático

Estudo Real EdiçõesAuxiliar Administrativo

Aug. 2010 - Sep. 2012Auxiliar no setor administrativo