Bruker Cellular AnalysisProduct Marketing Manager
Jan. 2019 - Dec. 2024Managed the Cell Line Development product line, which brought in 30% of revenue. Lead 3 global launches including market segmentation, value proposition, commercialization strategy, regulatory strategy, competitive analysis, forecasting, pricing, and positioning. Including 4 conference presentations. Served as the customer advocate interacting with functional partners including R & D, manufacturing, finance, customer services, quality and regulatory. Analyzed market trends, customer requirements and competitive strategy, to develop a strong product market fit. Lead new product development including voice of customer research, defining critical customer and product requirements with prioritized features and corresponding business and financial justification with ROI. Managed the product lifecycle and used data to drive decision making to scope and prioritize new requirements or address defects/issues in the product based on business and customer impact.