Amanda Williams - SEO Consultant, Digital Shero

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Work Background

DigitalCampusConsultant

Jun. 2023Johannesburg Metropolitan Area · Remote

Digital Shero Media GroupSearch Engine Optimization Specialist

Jan. 2023Johannesburg Metropolitan Area · Remote

Ideation Digital (PTY) LTDSearch Engine Optimization Specialist

Mar. 2022 - May. 2023South Africa• Reviewing & analyzing client websites for areas that can be improved and optimize according to the search Engine Optimisation Best Practices ( On page , Off Page & Technically) • New client set- ups according to Ideation Digital’s internal SEO • Effective competitor research • Compiling detailed strategies & monthly optimisations with a define roadmap & applicable Key • Keyword Research • Keeping up to date with the latest Seo development & Google Algorithm updates • Optimizing Google Ads & Twitter campaigns Microsoft if clients had on profile. • Compiling & presenting Monthly reports per client and for Ideation Digital. • Building new campaigns according to campaign planned strategies. • Manage and Optimize FB ads and Google Ads campaigns to drive brand awareness, customer acquisition and sales growth. • Develop and implement effective landing pages strategies to enhance conversion rate and user experience. • Manage bidding strategies and refine ad funnel structures. • Work collaboratively with cross-functional teams to ensure seamless campaign execution and performance tracking. • Monitor & analyze campaign data, providing actionable insights and recommendations for continuous development. • Expertise in developing and A/B testing landing pages to improve conversion rates. • Ability to understand client goals and translate them into effective digital advertising strategies and funnels. • Success managing digital campaigns end-to-end from strategy to execution for D2C/eCommerce brands. • Analytical skills to interpret campaign data, identify optimization opportunities, and provide data-driven recommendations. TOOLS USED : Screaming frog , Webceo , SEmrush tools for measuring, Google Analytics, Google Google Tag Manger Google Data studio, Search Console ,Google Merchant Center, Shopify & Google Ads 360 Search, display , Video Google Ads Measurement, Google mobile & app , Twitter Ads , Youtube ads ,Seoquake, Meta description ,Woorank

Referite (PTY) LTDMarketing Specialist

May. 2020 - Mar. 2022Johannesburg, Gauteng, South AfricaThe Lead Administrator contributes to the organizational goals by qualifying contracts in order to maximize the overall effectiveness of various of sales campaigns. Job Functions : administration, call center and sales . - Create quality leads from cold calling base by ascertaining whether the client. - Following up on all unconverted contacts. -Deliver solutions services through personal effort and through others. - Deliver on treating customers fairly principles in alignment with regulatory.

Driving. co.za (Pty /ltd)Sales Marketing Advisor

Jul. 2018 - May. 2020South Africa JohannesburgDriving.co.za is lead in economical and defensive driver training technology when comes to training and cutting of fleet costs . They are: web-enabled driving report form with GPS Track their online client Portal for clients to manage training as well as online equivalents for in- person courses. The results in all this is advice driven by data such their -Courses material based on SA and global data. -the most in depth driving analysis tool available training were driving evaluated by hundreds of metrics by finding the right solutions for clients based on previous fleet history . Duties and Responsibilities: -Selling solutions across multi platforms. -Cold canvass new business and servicing existing clients. -Meet set KPI's. Have the ability to liase at all levels of the business environment . -Being dedicated to customer care and services. -Being innovative ,self motivated and able to thrive in a pressurized and deadline environment. -Develop, execute and manage sales within the environment. -Ensure that product knowledge is up to standard in order to offer sound, professional advice to prospect and clients. -Build and sustain client relationships so that is maintained. -Operate as part of a team and also have the ability to work independently. -Provide support to the correspondence and walk -in trainers. -Completing administrative and repetitive tasks in keeping accurate , detailed stats of all queries and correspondence. -Database updates and information maintenance Online accounts verifications and activation -To supply marketing material via Media forms to interested parties. -Cold Canvassing for new business. -Meeting KPI'S set on monthly bases.

SERR SynergyContract Initiator

Jul. 2017 - Jan. 2018Johannesburg, Gauteng, South AfricaBroad -Based Black Economic Empowerment Codes of Good Practice along with fundamental businesses in South Africa Theses include: -Skills Development and Employment Equity legislation -Regulatory ( mandatory ) training -The new Companies Act -Consumer Protection Act -National Credit Act -Promotion of Access to Information Act -Protection of Personal Information Act. -Electronic Communications Act. -Occupational Health and Safety Act. -Labour Relations legislation pertaining to both business and domestic employees. -Duties and responsibilities under SERR 's. -Identify business opportunities and selling. -Generating leads and building pipelines. Conducting extensive research into potential corporate client organisations and their needs from a telecommunications perspective. -Understanding customer requirements to create proposals -Collaborating with field staff. -Ensuring a healthy sales pipelines are maintained . -Responding to positive and negative business. -General typing and updating of client info.

Otel Africa Telecommunications (PTY)Business Corporate sales

Jul. 2016 - Sep. 2016Centurion, JohannesburgIs a South African national telecommunications company , the company is now known for its infrastructure as a service VoIP and Broadbrand Their products SIP Trunking , 1Cloud Hosting PBX , Fax over IP and TVNO Class 5 Softwswitch Website www.otelafrica.com Duties: -Identifying business opportunites and selling mobility, fixed unified communications, security , cloud , hosting and IOT solutions to corporate clients. -Generating leads and building pipelines. - Conducting extensive research into potential corporates client organisations and their digital needs from a telecommunications perspective. -Understanding customer requirements to create proposals. - Collaborating with field sales staff. - Ensuring sales pipeline is maintained.

OUTsuranceOutbound Sales Representative

Oct. 2013 - Jun. 2015Centurion, JohannesburgWas pilot project department created for outbound homeloan sales for clients purchasing of property Created to have new property owns insurance arranged with their bond agreement. Was one of the fastest growing start-ups of contently satisfied customers . The OUTsurance outbound Homeloans was not only pilot project but the first pilot project team created within OUTsurance company creating more jobs as well as newer skill set within the company. I was one of first people to was asked to join first pilot project team for this department. Skills Required -Maintaining a positive , empathetic and professional attitude towards customers -Responding promptly to clients inquires -Communicating with clients through various channels via phone ,and email -Ensuring clients satisfaction and professional customer support -Market products and achieve sales targets -Selling policies - Apply product knowledge -Process amendments on policies - Responsible for own policy retention. -Meeting weekly and monthly KPI's set - Working independently but within a team.

OUTsuranceOutbound Sales Representative

Sep. 2012 - Sep. 2013Centurion, JohannesburgWas Outbound staff referral pilot project department created for OUTsurance staff to make some extra cash by getting their friends and family to get a quote done with the staff referrals department. Staff were payed out if their friends and family were referred joined the OUTsurance Family with their insurance. First pilot team was create to make a department by generating business growth. as well as more jobs creation . I was part of the first team created on this project. Duties/ responsibilities : - Selling insurance to referred clients . products sold household contents cover , vehicle insurance and credit protection. -Handling the complete sales process. screening potential business deals by analysing market strategies , within deal requirements and financial prospects. - Act as a contact between the company and its existing and potential markets -Negotiate the terms of an agreement and close sales. - Provide guidance and assistance on existing and incoming clients on navigation of their client portal and client account - Keeping clients abreast of any new products available withing the OUTsurance company. -Consistently achieve individual sales metric -Develop and maintain product and execution knowledge. - Strong organizational and target oriented skills -Strong time management and leadership skills.

OUTsuranceLead Generator

Nov. 2011 - Oct. 2012Centurion, JohannesburgLead Generating for Outbound sales Department was pilot project created by OUTsurance . It started of as pilot project department with two teams only. It was for prospecting new clients for outbound sales department teams to drive sales revenues from cold calling to offer a quote and convert to new business from sales perspective. Duties / responsibilities: - Ensuring an excellent quality of service was given to clients at all times. -Building and establishing relationships at all levels with internal departments , so as to ensure that timeous resolutions are found to any problems that might arise. -Completing administrative and repetitive tasks in keeping accurate , detailed stats of all quotes and correspondence with new prospecting clients once lead is handed over to sales consultants. - Database updates and information maintained. - Identifying clients needs . - Initiative and ability to operate independently . - Being tactful in dealing with people. - Excellent interpersonal and customer service skills . - Discretion , good judgement ability , adaptable and versatile individual toward clients . -To assure focused and productive communication with potential new , or existing clients as well as internal and external agents . This role was involve resolving enquiries from new clients while ensuring customer satisfaction.

Qumo Group of CompaniesOffice Manager

Apr. 2009 - Sep. 2009Sandton, , JohannesburgQumo Group of Companies is company offering development facilitation and projection management services to the construction , engineering and built environment industries throughout property private construction development projects, tenders within the building sector, Main Contractors , Sub- Contractors and tradesmen. Duties/ responsibilities - Answering switchboard , screening and directing calls to relevant people . - Assist walk in clients with regards to sales, i.e product information and company information Take care of incoming mail and couriers - Scheduling appointments - Prepare meetings and training rooms. -Admin duties taking notes and making travel arrangements, photocopying -Help maintain work place security. - Good judgement ability , adaptable and versatile individual -Management of real estate agents with regards to viewing of new properties development by Qumo Projects -Incharge key collections of properities from real estates agents after viewings were done. - Stock taking of office supplies.

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