Cobus van Rooijen

Chairperson @Zil Limited

🧑‍💼 C-level Executive👍 Sales & BizDevCEO

I have led start-ups, growth strategies and turnarounds in Europe, U.S.A., Latin America, Russia, Central Asia, Middle-East, Africa, Australia, China and South-East Asia across a wide range of sectors, leaving organizations with sustainable competitive advantages. I am chairperson of the board of directors of Zil Limited (a listed company on Pakistan stock exchange). I also lead the new business development division for the Wings Group of Indonesia. I am the managing director of NFCI LLC as well as TWF Holding LLC-FZ and general manager of ECT DMCC (based in Dubai, UAE). I contribute to entrepreneurial knowledge and skills development as coach and faculty member of the Midas & CS Institute of Management in Dubai, UAE. I hold a black belt in Krav Maga and am a certified Level 1 instructor for Civilians. I am also a PADI licensed open water diver.

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Work Background

Wings Group Indonesia (Sayap Mas Utama)Business Unit Lead

Jan. 2024Dubai, United Arab Emirates · HybridLead for business unit focused on new business ventures M&A, Joint Ventures & Start-ups

Wings Group Indonesia (Sayap Mas Utama)Global Business Coach

Aug. 2018 - Jan. 2024Dubai, United Arab Emirates · HybridGlobal Operations GTM and commercial capability programs Global Operations new business development projects Global Operations commercial talent management, mentoring and training programs

ZIL LimitedChairperson

Jun. 2023Karāchi, Sindh, Pakistan · HybridChairperson of the board of directors of a stock exchange listed company. Post-acquisition integration and business acceleration

Amber Beverage GroupGlobal Director of Sales and Marketing

Jan. 2018 - Dec. 2018Luxembourg & Riga, LatviaCategory brand portfolio optimization New product development strategy GTM review & Sales capability acceleration Marketing & Sales organizational restructuring M&A activity Executive Board member

Vlisco Netherlands B.V.Global Brand Director

Jan. 2016 - Dec. 2017Helmond, the Netherlands · HybridVlisco brand strategy, P&L and working capital turnaround Design, product management, procurement, manufacturing, logistics, marketing and sales functional matrix Digital transformation Collaborations with product and channel partners

Vlisco Netherlands B.V.Group Commercial Director

May. 2011 - Dec. 2015Amstelveen, the NetherlandsPrivate equity MBI (management buy-in) with Actis for business turnaround and resale Sales acceleration in new geographies, wholesale & retail channels and product categories, resultant in a 15% CAGR Development of own & 3rd party retail channels Executive Board member

Snowline Interim ManagementDirector Of Special Projects

Oct. 2008 - Sep. 2011Denmark, Netherlands, South Africa, Indonesia, Nigeria and Angola · RemoteStructured FMCG market and industry consultancy provided to private equity institutions, fund managers, market analysts and consulting companies, combined with interim management assignments: M&A activities and due diligences Sales growth acceleration in Modern Trade channels (dairy industry) Local company start-up design & strategic partner sourcing (beverages industry) New market penetration and assortment/channel sales strategies (packaged consumer goods industry) Commercial strategy review & restructuring (beer multinational)

Asia Pacific Breweries (Singapore) Pte Ltd (Part of the HEINEKEN Company)General Manager: Commercial

Jan. 2009 - Dec. 2009Bangkok,Thailand and SingaporeBlueprinted new commercial strategy Aligned organizational structure

The HEINEKEN CompanyGroup Sales and Distribution Director

Jul. 2006 - Sep. 2008St Petersburg, RussiaResponsible for commercial organization of 5000 people, including exclusive sales force and owned distribution company. Completed post-M&A business consolidation/integration, with continued growth in sales and volume/value market shares. Achieved biggest organic growth by volume in Heineken group of companies in 2007 Group board member

The HEINEKEN CompanyGlobal Director: Commercial Excellence Development

Dec. 2003 - Jun. 2006Amsterdam, the NetherlandsEstablished new corporate department as global functional leader in trade marketing, sales and distribution. Codified global industry best practises and developed executional toolkits in shopper & trade marketing, channel sales analyses & execution, key account management and own & third party distribution/route to market models. Led commercial business process re-engineering projects in key global markets. Performed due diligence studies on M&A targets globally. Supported development of global CRM platforms and commercial balanced scorecards. Initiated centralized purchasing organisation for European wholesaler network.

Namibia Breweries LtdGroup Marketing Director

Feb. 2002 - Dec. 2003Windhoek, NamibiaResponsible for commercial function of group beverage divisions, including license agreements with InBev, Diageo, Heineken and Pepsi Cola. Relaunched Windhoek Lager brand range in South Africa and Namibia resulting in a new growth and profitability curve. Strategic alliance with Heineken & Diageo, to create South African JV " Brandhouse ".

SABMillerGeneral Manager: Exports

Oct. 2001 - Feb. 2002Johannesburg Area, South AfricaResponsible for restructuring SAB exports department and strategy development for the new global export function. Achieved highest historical sales volumes through tactical market refocus.

SABMillerManaging Director: Namibia

Oct. 1999 - Sep. 2001Windhoek, NamibiaManaging Director for SAB owned company in Namibia (Castle Brewing Namibia), responsible for marketing, sales and distribution. Received SAB Extraordinary Performance Award in 2001.

South African BreweriesDistrict Manager

Jan. 1988 - Oct. 1999South AfricaProgressed through 9 levels of management to top senior executive level in 10 years. Managed strategic business units (districts) in South Africa for SAB Beer Division in various regions. Awarded distribution centre of the year and sales team of the year multiple times.

South African Police Service (SAPS)Detective Sergeant

Jan. 1983 - Dec. 1988Durban Area, South AfricaNational Service in SA Narcotics Bureau (division of SAPS) Organized crime investigations as detective and undercover agent in Narcotics and Vice squads Qualified as helicopter pilot