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Work Background
Connecteam Senior Editor
Feb. 2022Tel Aviv-Yafo, Tel Aviv District, Israel
Natural IntelligenceSenior Editor
May. 2021 - Jan. 2022- In charge of creation of class-leading editorial content across 70+ verticals to assist customers in their buying journey.
- Development of editorial strategy and content calendar to achieve the company's ambitious organic growth goals.
- Acquisition, training, and management of freelance editorial talent to ensure high content quality and adherence to editorial standards.
Highlife Media Consulting LLCSenior Editor of International Highlife
Nov. 2019 - Jun. 2020- Produced viral content that reached millions of users across social media and web.
- Managed the day-to-day production and publication of content for International Highlife, one of the cannabis community's premier publications.
- Managed an international team of brilliant contributors and in-house writers to create content that the recreational cannabis community deeply cares about.
- Developed content standards for complete site-overhaul in partnership with project managers and other stakeholders.
The Cannigma Senior Editor / Marcom Manager
Sep. 2019 - Feb. 2021- Lead and oversaw the creation of all marketing-related content from landing pages and email blasts to video scripts.
- Spearheaded the implementation of an affiliate marketing strategy as an additional revenue stream in line with the high ethical and editorial standards set out by the company.
- Partnered with sales team in the creation of client-facing marketing materials such as case studies, brochures, and conference booth designs.
Finance MagnatesEditor
Mar. 2018 - Jun. 2020- Worked directly with the Director of Content and Editor in Chief to ensure strict adherence to the editorial guidelines of all content published across the company.
- Guided and instructed team of freelance writers in content best practices, correct implementation of editorial guidelines and journalistic standards.
- Signed off on all content as last set of eyes to approve content before publication.
Goodnet | Gateway to Doing GoodEditor In Chief
Feb. 2018 - Sep. 2019Tel Aviv Area, Israel
Goodnet | Gateway to Doing GoodEditor
Jun. 2016 - Feb. 2018Tel Aviv Area, Israel
i24newsBreaking News Editor
Jul. 2013 - Apr. 2017Editing and writing articles for international news outlet. Transcription of interviews. Recording voiceovers for TV pieces. Social Media management
Ruhm Content ServicesOwner
Jan. 2013 - Dec. 2022I lead a boutique translation agency providing professional translations and localizations of websites, apps, documents of any kind, movie scripts, movie subtitles, news items, and opinion pieces in the trilingual pairing English-German-Hebrew.
Israel Defense ForcesPress Officer at New Media Desk of IDF Spokesperson's Unit
Dec. 2011 - Oct. 2012Creating content for the IDF's online platforms. Responding to inquiries from international bloggers and civilians. Reporting on current events in the IDF. Notable projects include:
-IDF Ranks - Interactive game implemented into the IDF's social media platforms http://www.idfblog.com/idf-ranks-game/
-The Truth About Hamas - Infopage on Hamas ideology, propaganda and terrorism http://www.idfblog.com/hamas/
-In Memoriam - Project on the IDF Blog to honor Israel's fallen heroes http://www.idfblog.com/in-memoriam/#
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