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Work Background
Partner, Brand Strategist & Finance
LCTM BRANDBUILDERSPartner, Brand Strategist & Finance
Oct. 2021Miami, Florida, United StatesWe are a vibrant business consulting team focused on leveraging our collective experience and expertise in building relationships, identifying market opportunities, creating and growing brands, monetizing intellectual property, and defining best practices for the Arts, Sports, Entertainment, and Consumer Goods sectors.
Director, OneSouth Florida International Financial Group
OneSouth Florida Wealth AdvisorsDirector, OneSouth Florida International Financial Group
Nov. 2017 - Oct. 2023Cooper City, Florida, United States · On-siteWe provide total financial needs analysis with expertise in: • Advisory services • Retirement analysis and programs • Estate strategies • Employee benefit and retention services • Business continuation strategies • Trust services
Financial Services Professional
MassMutualFinancial Services Professional
Jun. 2015 - Oct. 2017Fort Lauderdale, Florida.At MassMutual South Florida, we work with you to develop customized financial strategies that help you attain what you want out of life, for yourself, your family, your business and your future. Our aim is to help you enjoy financial freedom and help you achieve your goals. Based in Fort Lauderdale, MassMutual South Florida (formerly DBS Financial Group) is one of the largest insurance and financial planning firms in the area with more than 140 financial professionals. Since 1980, we have helped to meet the financial needs of more than 35,900 clients from Key West to just south of Orlando, and the west coast of Florida.
VP Latin Region and US Hispanic
TAG StrategicVP Latin Region and US Hispanic
Nov. 2012 - May. 2015Miami/Fort Lauderdale Area, Florida.TAG Strategic is a digital entertainment consulting firm focused on leveraging our collective experience and expertise in building relationships, identifying market opportunities, growing brands and defining best practices for the entertainment, technology and mobile industries. We provide expert strategy, guidance, market intelligence, product ideation, business modeling and business development services to multinational companies and select emerging businesses. TAG delivers market leadership and sustainable, defensible advantage in the dynamic and rapidly evolving global marketplace. TAG Strategic has over 30 years of experience with the New Media and Entertainment space. Every year, TAG Strategic staff attends every major Digital Entertainment event around the world, in the capacity of either Chairperson, Keynote speaker, Panelist or Delegate.
Senior Vice President for Capitol Latin and Regional Marketing Latam
EMI MusicSenior Vice President for Capitol Latin and Regional Marketing Latam
Feb. 2011 - Oct. 2012Miami Beach, Florida.Running EMI Music’s US Latin operations, and working from a Hub perspective to ensure that all marketing and promotion efforts throughout the region are coordinated in as we seek to fulfill our commitment to each of our artists we represent.
VP Digital and New Channel Development Latam
EMI MusicVP Digital and New Channel Development Latam
Aug. 2003 - Feb. 2011Miami Beach, Florida.Responsible for negotiating and implementing digital deals in Latin America and Latin U.S. markets. Has established business with Tarabu Televisa Mexico, Sanborns Beon Mexico, UOL Megastore Brazil, Sonora Terra Brazil, 10Musica Argentina, ZapMusica Argentina, Nokia Latin America, Sony Ericsson Latin America, Motorola Latin America, LG Latin America, Pantech Mexico, Verizon U.S.A., Telefonica Movistar, America Movil among many other in Central America, Chile, Peru, Ecuador, Colombia, Venezuela, Uruguay and Paraguay. Leader of EMI’s executive team in developing strategic marketing projects, working as liaison between EMI Music and the media channels. Also, has developed regional marketing campaigns for front line physical products such as “Love” The Beatles, collaborating with Sir George Martin and EMI’s Global Marketing team.
Vice President Punto Ogilvy
OgilvyVice President Punto Ogilvy
Apr. 2001 - Aug. 2003Coral Gables, Florida.Created and developed advertising campaigns for IFPI Latin America, The 2003 Latin Grammy, STS Telecom, and created the concept for the advertising campaign “My Life, My Card” for American Express, among other. Latin Grammy Nominee as producer of the album “My Life, My Music” from the Brazilian country music duo Bruno & Marrone.
Director Catalogue Marketing and English Speaking Products
Sony Music EntertainmentDirector Catalogue Marketing and English Speaking Products
Sep. 1993 - Apr. 2001Miami Beach, Florida.Instrumental in developing and leading the successful Strategic Marketing team during his years at the regional office in Miami. Responsible for marketing, programming and working with artists and the labels business planning, setting targets, running the existing operations and putting partnerships together to drive forward new initiatives. Worked closely with superstar level artists such as Mariah Carey, Celine Dion, Aerosmith, Korn, George Michael, Jennifer Lopez, Ricky Martin, Shakira, Julio Iglesias, Chayanne, in developing marketing strategies for the Latin Region and U.S. Latin market.
A&R Director Brazil
Sony Music EntertainmentA&R Director Brazil
Apr. 1989 - Sep. 1993Rio de Janeiro, Brazil.A&R Director, Sony Music, Rio de Janeiro, Brazil — April 1989-September 1993 Responsible for 30-plus of the most important Brazilian artists, has identified, signed and developed many new pop rock acts such as Cidade Negra, Gabriel O Pensador and Inimigos do Rei. Also run the recording career of established superstars Djavan, Simone, Roberto Carlos, Joao Bosco, Ney Matogrosso, Milton Nascimento, among many others.
Marketing Manager
CBS Records Inc.Marketing Manager
Sep. 1980 - Apr. 1989São Paulo, Brazil. · On-siteCreated and implemented all marketing strategies and advertising campaigns for the leading record label in the country. Worked closely with main advertising Brazilian agencies and creative executives such as Washington Olivetto and Nizan Guanaes (DPZ).
General Manager
Bandeirantes DiscosGeneral Manager
Mar. 1977 - Sep. 1980São Paulo, Brazil.Created and produced products distributed by Warner Music, developed and implemented all marketing campaigns through Bandeirantes TV Network.
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