Gaylord TexanAssistant Manager of Special Events & Entertainment
Aug. 2023Grapevine, Texas, United States · On-siteLead day-to-day operations for entertainment programming activated in a variety of retail and leisure spaces hitting sales and revenue goals while maintaining brand standard at a premium level. Lead creative innovation through collaborative councils, post-activation evaluation, and market research. Cultivate strong relationships with cross functional teams to service hundreds of thousands of guests annually. • Create and lead trainings and continued development for seasonal and on-call staff including three levels of leadership – detailing operations, technology, brand standards, and seasonal goals.
• Collaborate with marketing and outside party IP holders (Universal, Warner Brothers, Pixar) to provide and create proof materials for activations and promotions to drive hotel revenues.
• Produce a multitude of seasonal and brand standard live performances with actors, singers, musicians, and circus performance professionals, including audio and visual, casting, design, and space operations.
• Act as ‘Operations Manager’ for the brand Christmas brand program ‘ICE!’, a once of the kind ice sculpture spectacle attraction complete with Christmas and winter themed games, live performances, and food and beverage activations.