Konstantinos Koutsantonis

Digital Marketing Director @RDC Informatics

Growth HackerDigital Ads ManagerMarketing Director💸 MarketingMarketing Analytics ManagerSMM Manager

An experienced Digital Marketing Director with a proven track record in performance marketing (PPC), data analytics, SEO and social media management. Multi-year experience and deep understanding of Google Ads, GA4 and Meta Business platforms, focusing on strategic digital communication design and deployment. A passionate and pro-active marketing team leader providing coaching, training and mentoring, nurturing the managers of tomorrow. Exceptional communication skills, developing working relationships with new and existing clients and accounts to develop new business and maximise on account profitability through up-selling or cross-selling of value-added services.

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Work Background

RDC InformaticsResearch Projects Coordinator

Nov. 2023

RDC InformaticsDigital Marketing Director

Jun. 2020 - Nov. 2023Athens, Attiki, Greece- Supervising day-to-day operations of the division at every aspect of digital marketing activity. - Lead the Digital Marketing division by supervising a team of digital marketing professionals. Responsible for interviewing, hiring, and continuously coaching personnel in order to meet RDC’s high service quality standards. - Dissemination and exploitation management in EU-funded research projects, working closely with NGOs, universities, research institutes, and corporates all over Europe. - Project management and collaboration with other business divisions to design, implement and deliver -large-scale- integrated software solutions. - Responsible for the division’s KPI monitoring and OTE - Crisis management - Develop and deliver corporate training courses about online Digital Business and Digital Marketing

SM SPORT ASSIST LTDTraining - FOH Manager

Nov. 2018 - Mar. 2020London, United Kingdom- Part of the internal auditing and compliance team securing high levels of the franchise, licensing and EHO standards, at all times. - Managing the Servers division by supervising a team of approx. 20 professionals. Responsible for interviewing, hiring, and continuously coaching FOH servers to deliver the best possible results up to the restaurant's and franchise mother company's standards, efficiently. - Providing digital marketing and sales consultation, by working closely with the head office on sales and marketing strategies, designing e-marketing campaigns, and creating promotional digital content efficiently, taking advantage of any available resources at hand. - Co-ordinating the training of 270 employees through Flow Hospitality platform, by assigning and coaching 12 training managers and continuously auditing and reporting about the staff's training status with the head office. - Supervising the IT infrastructure maintenance and upgrade, working closely with the restaurant's IT support companies to ensure smooth and uninterrupted operation of Aloha POS platform and terminals.

PROAV Business Solutions Ltd.Managing Director

Sep. 2016 - Nov. 2018London• Develop and implement scalable, end-to-end file-based production workflows to small and mid-sized companies • Demonstrate integrated solutions to exhibitions and -large scale- companies, on behalf of Grass Valley (IBC, ITN, Sky, Eurosport, etc) • Deliver Grass Valley EDIUS training courses internationally, as Grass Valley authorised-to-authorise Certified Trainer • Design and deploy sales and marketing strategies for corporate customers, on a contract basis. • Provide product and sales management consulting on PROAV solutions to a former employer, Memory Express • Content marketing for email campaigns and socials media ads

Memory Express LtdBusiness Development Manager

Jul. 2013 - Sep. 2016London, United Kingdom• Successfully initiated and grew the company's PROAV Business division • Responsible for development of strategic partnerships with major suppliers and vendors within Professional Video & Broadcast industries (UK, USA, Germany, Italy, Greece and Cyprus) • Utilized account management skills to build highly profitable business partnerships • Championed the definition of product portfolio and development of full range of services • Created and managed all content for website and marketing activities • Appointed to oversee pre-Sales, sales and after-sales technical support for clients

IT consultant Self EmployedInformatics Consultant & IT Seminars Spokesman

Feb. 2006 - Jun. 2013Greece• Led Pre-sales, sales and aftercare support within professional Video & Broadcast sector • Designed and implemented and trained clients to use intergraded technical solutions • Provided logical & physical network design for both Windows based & client/server networks • Successfully implemented and supported Video on Demand & Live Streaming solutions • Advised and provided clients with highly effective Network Attached Storage Solutions • Presented specialist software & IT seminars to Professional & Broadcast media industry • Championed high standards of customer service and provision of necessary training • Delivered Cinematography & Video editing using Grass Valley, Adobe & Black Magic Design

Techno-trade.grSales & Marketing Manager

Feb. 2007 - Apr. 2013Athens, Greece• Responsible for driving company sales & marketing activities targeting SMEs • Appointed to sell professional Video / Broadcast and IT / software solutions • Headed customer care department ensuring client satisfaction and all SLA’s were met • Produced strategic business review to identify new sales channel opportunities • Opened up markets for innovative products securing high volume significant ‘early wins’ • Developed excellent relationships with new clients, existing customers & suppliers • Led strategic review of client requirements and assessed appropriate solutions • Presented technical proposal recommendations to decision makers up to board level • Implemented client solutions ensuring minimal downtime and disruption to workflow • Ensured the delivery of bespoke product training and ongoing adhoc support to clients • Responsible for all technical issues within proposals ensuring delivery of stated functionality • Delivered high standards of customer service delivery & customer support performance • Recruited , managed & and trained highly motivated and successful team of 3 sales staff • Championed the successful outcome of company’s most lucrative €90k contract tender

InfodomiDV Sales Manager

Jan. 2003 - Dec. 2006Full-time occupation as a Sales Manager of the department of Digital Video, Infodomi company. Head of Technical Support in Greece and Cyprus, in products and services of education of the Principal company Canopus (represented by Infodomi). Canopus company was specilized in software & hardware products of digital video

Public Institute of Professional Education of ChaidariProfessor of Postsecondary Education

Feb. 2004 - Jun. 2005Part-time occupation in the Public Institute of Vocational Education of Chaidari - Spokesman in the courses: - EDITING OF DISK: Specialization of "Specialist of Electronic Connection of Image & Sound" - MONTAGE SYSTEMS: Specialization of "Specialist of Electronic Connection of Image & Sound" - NEW TECHNOLOGIES & APPLICATIONS Specialization of "Cameraman"