Sameh Jarour - CMO/CRO, Safetica

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Work Background

FORECOMCMO/CRO Consultant

Apr. 2024Prague, Czechia

SafeticaChief Marketing Officer

Mar. 2022Brno, South Moravia, CzechiaExcited to join as CMO at Safetica.com. Another great Czech technology story, with a passionate team, and a vision to simplifying DLP software. Looking forward to be part of this story.

ASYAD GroupDigital Consultant

Jul. 2019 - Apr. 2024OmanLeading the digital marketing transformation of the only national integrated logistics provider in the world, ASYAD.om. Building digital capacities, tools, platforms, and all CRM, performance channels, and outbound digital communication strategies and integrations.

Kiwi.comHead of Performance and Retention Marketing

Jul. 2018 - Mar. 2021District Brno-City, Czech RepublicGrowing revenue by 300%, and retention rates by 5%, while managing a team of over 10 people and vendors.

Kiwi.comHead of Performance and Retention Marketing

Aug. 2018 - Jul. 2019District Brno-City, Czech RepublicLeading the performance and retention activities of over 5 million customers and 6 million visitors a month, using market automation and all performance channels, including B2C and B2B.

Kiwi.comHead of Customer Marketing

May. 2018 - Mar. 2019District Brno-City, Czech RepublicCreated the partnership function at kiwi.com, rolling out new distribution opportunities Grew revenues by 200% using marketing automation, segmentation, complex AB tests, and other CRM activities Lead a team of 5 in implementing new growth strategies for the marketing department

Kiwi.comSenior CRM Manager

Aug. 2017 - Mar. 2019District Brno-City, Czech RepublicLeading the CRM communication and digital marketing activities for 1.5 million customers at Kiwi.com, in an omni-channel fashion and utilising multiple platforms to create new revenue streams, upsell existing core and ancillary products, and optimise ROI.

Fairmont Hotels & ResortsDigital Marketing Manager

Aug. 2016 - Aug. 2017Amman Governorate, JordanLed the hotel`s digital marketing strategy, from strategic planning to execution in multiple platforms including CRM, social media, search, and display. Working in a global team to increase revenue and ROI in a variety of initiatives and campaigns

SYNTAXBusiness Development Director

May. 2016 - Jul. 2016AmmanCreating strategies to help Syntax scale, vertically and horizontally.

AramexCommercial/Product Manager

Dec. 2013 - Apr. 2016Amman Jordan*Created new products and services, such as the Aramex Express digital kiosk, which maximized Aramex's Express revenues at a minimum capital and operational costs. * Marketed new products internally within the Aramex network, and drafted and implemented strategic plans to roll out services globally. * Created a Facebook app called www.sendwitharamex.com with Facebook integration to help customers prepare shipments using their Facebook accounts.

AramexMarketing Innovations Manager

Mar. 2013 - Apr. 2016AmmanInvented the Aramex Dropbox, an android based digital KIOSK that is centrally managed and controlled, creating new revenue streams for Aramex. Spearheaded the implementation of the Aramex Dropbox including product design, CRM strategies, technical and instructional materials, software development, integration with SOTI, establishing support mechanisms, marketing and promotional campaigns, and geographical rollout.

AramexCorporate Communications Manager

Mar. 2011 - Mar. 2013Amman• Working in an international multi-layered team to leverage Aramex’s brand identity while paving innovative communication methods. • Managing the content of the company’s media and tools, primarily online resources such as aramex.com, aramex.org, aramex.net, and The Navigator , an electronic-newsletter and other CRM tools, and created synergies with social media such as Twitter, Facebook, and internal blogs. • Communicating Aramex’s corporate culture and key messages through various mediums and various styles while maintaining a consistent tonality. • Helped in the overall direction of marketing strategy together with CMO, Marketing Manager, and PR personnel.

AramexCommunications Expert

May. 2009 - Mar. 2011AmmanManaging the content of the company’s media and tools, primarily online resources such as aramex.com, aramex.org, aramex.net, and The Navigator , an electronic-newsletter and created synergies with social media such as Twitter, Facebook, and internal blogs.

Abdelhadi Advertising and MarketingStrategic Marketing Consultant and Copywriter

Nov. 2008 - May. 2009• Writing and helping to edit Jordan Today, Jordan’s premier tourist guide • Wrote and helped edit Best of Jordan, Jordan’s leading executive publication • Drafted business, marketing, and PR plans using creative and effective campaign strategies, and tactics for investments corporations, real estate entities, and other prominent companies. • Spearheaded the drafting of several successful proposals for private and Government advertising and marketing tenders

Modern MediaCreative Content Writer

Aug. 2007 - Apr. 2008Amman• Spearheaded the creation of dynamic ad and commercial scripts to secure several key contracts and clients. • Was an instrumental part of the sales team that increased sales by 80%. • Wrote exceptional scripts for opening ceremonies and press conferences for prestigious clients such as Zain, Toyota, and Jaguar.

Context ResearchCommunications Coordinator

Jan. 2006 - May. 2007• Facilitated the RFP process by assisting senior consultants in preparing and researching potential RFPs, edited already established RFP’s, and guaranteed that RFPs were delivered accordingly adhering to deadlines and closing dates. • Innovated new strategies to fulfill established communication objectives by identifying target audiences, key messages, and drafting tactics accordingly • Maintained cooperative working relations with print and radio media, concentrating on local media outlets to ensure that transportation project were highlighted in their coverage. • Coordinated the organization of several Open houses and seminars, including liaising with relevant stakeholders, creating promotional and informational materials, ensuring facilities were organized and equipped, and dealing with any contingencies that might arise. • Researched, wrote, developed sketches of supporting graphics, and consulted with printing firm representatives on the needs of the particular project. Presented recommendations to senior consultants.