Liezl Yambao

Co-Founder @Apeworks Digital

Marketing Director💸 Marketing✔️ ITProduct ManagerProject ManagerBrand Marketing ManagerCommunications Manager

Experienced Scrum Master and Digital Project Manager with a decade of success leading digital platform implementations and full-stack digital marketing projects. Skilled in building and enhancing high-performance teams focused on delivering exceptional outcomes, ensuring satisfied customers. Proficient in web and app development processes, I seamlessly transition into the dynamic role of a Scrum Master. In my 10+ years in the digital industry, I've excelled in delivering customer value using various Agile frameworks, including Scrum and Kanban. Expertise spans digital marketing, agile project management, and empathy-driven development, fostering optimal results through harmonious integration. Committed to innovation, I infuse creativity into teams with empathy and play, cultivating a success-driven environment. My joy comes from seeing others thrive both personally and professionally. Guided by a servant leader mentality and a growth mindset, I am dedicated to achieving our Product and Sprint Goals. Certified ScrumMaster® (CSM®) and Certified Scrum Product Owner® (CSPO®) through Scrum Alliance.

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Work Background

Apeworks DigitalCo-Founder and Operations Director

Feb. 2022• Leads the initiation and planning of Web 3.0 projects and ensure technical feasibility. • Oversees the development of products from start to finish to ensure they provide value to the end-users. • Partners with teams to align against OKRs and operational KPIs; track progress against key objectives. • Coaches the Scrum team in self-organisation and adoption of Agile methodology and helps the team achieve a higher level of Scrum maturity. • Facilitates Scrum events and cross-functional business review meetings, and facilitates swift and effective issue resolution. • Liaises with clients and end-users to deliver updates. • Coordinates with internal and external stakeholders for the flawless execution of projects. • Helps set strategies around winning ideas, exploring new products and services and tackling new market entry opportunities. • Establishes best practices for developing and documenting well-controlled processes.

CPH Group Marketing Coordinator (Digital Project Manager)

Jun. 2023• Drive innovative marketing campaigns, merging creativity with meticulous budget management for optimal results. • Foster team growth by mentoring internal members and orchestrating external teams for website/app development, SEO, and other specialized functions utilising Scrum and agile project management practicies. • Formulate and execute measurable marketing strategies for two businesses, ensuring consistent core messaging across diverse platforms. • Oversee marketing budget, generate insightful reports, and collaborate with the Managing Director and Sales team for strategic budget allocation. • Expertly craft and edit compelling marketing copy, deliver impactful materials, and manage social media content and blog posts to resonate with target audiences. • Spearhead E-commerce sales efforts, aiming for a 10x increase, while expanding inbound leads through online marketing and delivering insightful performance reports for strategic decision-making.

PROBOND® ArchitecturalMarketing Coordinator (Digital Project Manager)

Jun. 2023• Drive innovative marketing campaigns, merging creativity with meticulous budget management for optimal results. • Foster team growth by mentoring internal members and orchestrating external teams for website/app development, SEO, and other specialized functions utilising Scrum and agile project management practices. • Formulate and execute measurable marketing strategies for two businesses, ensuring consistent core messaging across diverse platforms. • Oversee marketing budget, generate insightful reports, and collaborate with the Managing Director and Sales team for strategic budget allocation. • Expertly craft and edit compelling marketing copy, deliver impactful materials, and manage social media content and blog posts to resonate with target audiences. • Spearhead E-commerce sales efforts, aiming for a 10x increase, while expanding inbound leads through online marketing and delivering insightful performance reports for strategic decision-making.

Lake House DaylesfordDigital Marketing and Team Coordinator

Jul. 2017 - Apr. 2023Victoria, Australia• Co-managed new website migration and new system deployment from sourcing project resources & project control to the final delivery of the deliverables to the end-user (e.g. migration/integration to LittleHotelier, SpaOne, TripleSeat, Square, OperaCloud, and SevenRooms; Wombat Hill House website migration, Lake House website migration, Wombat Hill House e-Commerce site launch, Dairy Flat Farm Daylesford website launch). • Managed relationships with all digital project task owners to ensure benchmarks and milestones were achieved using Scrum methodology. • Co-managed all aspects of development and communication of the Lake House brands (Lake House, Wombat Hill House, The Spa at Lake House, Dairy Flat Lodge & Farm, Allan Wolf-Tasker and Alla Wolf-Tasker), including but not exclusive to visual identity, on-site communication, internal marketing, external guest communication, advertising, public relations, digital marketing, multi-platform management, trade communication & inbound management, off-site industry events, on-site special events, retail, promotional opportunities & special projects. • Coordinated with vendors, third-party suppliers and agencies to develop specifications for digital campaign initiatives including but not limited to the selection of target audience, creative approach, copywriting, artwork production, media placement, and distribution. • Co-managed the content calendar of Lake House brands including the internal marketing campaigns; produced & managed content for websites, social media channels, online advertisements, and email marketing campaigns. • Spearheaded learning experiences and strategic interventions that drive employee engagement & personal development (i.e. monthly #EXCEED sessions focusing on emotional intelligence, DiSC profiles & positive leadership and monthly #ThursdaySessions visiting local producers & suppliers - learning about their history & sustainable practices while empowering the sense of community within the team).

ZFT CorporationDigital Project Manager

Nov. 2020 - Jan. 2023• Co-leads the strategic direction & operations of new projects including but not exclusive to ZFT Publishing LLC. • Oversees the development of new products, guideline quality and digital strategy from conceptualisation to publishing & distribution (i.e. manuscripts and supplementary digital content). • Nurtures and grows a positive contribution-based community of like-minded traders, crypto & NFT enthusiasts, gamers and general startup community members from all around the world through community management, learning interaction and event activations throughout the year. • Facilitates Scrum events, team collaboration, planning and coordination of publishing, digital and blockchain projects: 📚 Publishing Director (Order our NEW BOOK: https://little-book-of-trading-secrets.zftribe.io/) 🏆 Scrum Master - ZFT website and LMS 📉 Technical Intensive Course - Core Coach & Host 💻 Marketing - Content Creator 🚀 Playworks & NFT Mavericks - Investment Committee Member 🚨 Trading Republic Police Department - Discord Community Management (Law Enforcement, Mediation & Engagement) 🎤 Trading Republic Entertainment - Event Planning Team & Host 🎙️ Trading Republic Radio Talks - Podcast Host & Producer

MovinghubDigital Content Manager

Jan. 2017 - Jan. 2019Melbourne, Australia• Acted as Project Manager (and Scrum Master) of the digital agencies to lead the digital product delivery & liaised with internal & global clients (Tili Group, Movinghub™, Movologist™, Utilihub, Ray White, Magic Seasons Organics, etc.) - identified project scope, planned resources, assembled and lead the project team and reported progress to stakeholders. • Owned the end-to-end content strategy for each stage of the marketing funnel for the group's digital agency arm (Dornan.Net for the Australian market & Hong Kong SEO HK for the ASEAN market). • Managed and optimized digital projects and collaborated with UX developers & UI designers throughout the project life cycle. • Produced, curated and managed digital assets and content for press releases, email marketing campaigns, print & social advertising, website and blogs.

Red Core SolutionsCommunications and Marketing Head

Jan. 2016 - Sep. 2016NCR - National Capital Region, Philippines• Boosted web presence (194% reach increase & 99% increase on engagements on Facebook and 3K tweet impressions within one-month campaign activity and paid) and provided high quality & high impact corporate communications support—including client & media relations and other strategic programs that positively influence internal & external audiences. • Spearheaded the creative and marketing team to come up with branding ideas, advertising copy, graphic designs, and ATL & BTL promotional materials for the omnichannel marketing campaign. • Provided expert direction, insight and management to marketing and administrative staff members throughout internal and external marketing projects or campaigns (i.e. client sourcing, online presence advertising, service package improvements, training & development, corporate social responsibility and employee engagement activities). • Managed the end-to-end recruitment process, career-pathing and performance improvement plan programs and employee relations counseling to increase employee engagement and reduce employee turnover. • Spearheaded learning experiences and strategic interventions that drive employee engagement & personal development (i.e. Brown Bag sessions focusing on interdisciplinary learning whilst empowering the sense of community within the team).

Red Core SolutionsMarketing and Business Development Officer

Aug. 2010 - Oct. 2012NCR - National Capital Region, Philippines• Coordinated the omni-channel marketing campaign and production of assets & collateral (i.e. website development, digital, print and ambient advertisement). • Identified the appropriate media channels where marketing materials can be delivered to the public including the Target Priority Industries (TPI), executed marketing campaigns and developed the social presence of Red Core Solutions online via Instagram, Facebook and Google Ads. • Chaired monthly Brown Bag sessions, quarterly Town Hall sessions and bi-annual Strategic Planning sessions to increase employee engagement whilst recommending short-term and long-term expansion solutions to the top management.

Planhotel Group- Resorts, Hotels & SpasSocial Media Manager and Sales Executive

May. 2013 - Sep. 2015Maldives• Launched the resort’s official social networking channels (Facebook, Instagram and LinkedIn) and gained an average of 10,000 post reach, 500 page likes and 1,000 people engagement during the first 2 weeks (all organic). • Acted as Project Manager and standardized the direct booking operations of Diamonds Thudufushi and Diamonds Athuruga Beach & Water Villas; delivered an average of USD100,000 direct booking sales redirected to online & in-house booking and tour operators (for FITs and groups) during the first 3 months of new process launch. • Advised and reported directly to General Manager regarding marketing strategies & advertising campaigns and performed tasks that require strategic thinking and interaction with the company's chief executives and prospective clients. • Re-designed printed & digital marketing assets and hotel collaterals to align with the company’s positioning and branding. • Produced, curated and optimized all published content (images, video and written) in all social media spaces of the resorts. • Monitored and adjusted ongoing campaign spend against the advertising budget keeping accurate records of consumer patterns & preferences and highlighting where variances occur. • Facilitated benchmarking, researched guest profiles & market characteristics and conducted local competitor analysis with reference to pricing, presentation, and promotion. • Coordinated familiarisation trips and managed onsite events (including scope, logistics & activation) such as weddings, corporate incentive trips, corporate training, corporate social responsibility initiatives, and employee engagement programs (i.e. Beach Clean-up, Coral Conservation Project, Team Tree Planting, Employee of the Month).

ROMMA Group of CompaniesMarketing Officer

Oct. 2012 - Mar. 2013NCR - National Capital Region, Philippines• Acted as Project Manager and spearheaded the IT framework project including the website development and launch of online booking and tracking system to materialize the company's web presence and automate the customer service process of its logistics arm. • Prepared and consolidated budgets and estimates of the brand management plan. • Directed and managed the campaign for above-the-line advertising to create extra interest in the purchase of the company's supply chain management and logistics service.

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